📌 Core Information
🔹 Job Title: Intern Trade Marketing (m/w/d)
🔹 Company: The LEGO Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Trade Marketing team in Central Europe (D-A-CH)
- Assisting in campaign planning and creation of in-store materials
- Managing content distribution through the CMS system
- Preparing and organizing dealer training (digital and on-site)
- Creating creative briefs for in-store materials and digital content
ASSUMPTION: This role is ideal for students pursuing a degree in business administration with a focus on marketing, seeking practical experience in trade marketing.
📋 Key Responsibilities
✅ Supporting the entire Trade Marketing team in Central Europe (D-A-CH)
✅ Preparing and organizing dealer training – digital and on-site
✅ Assisting in campaign planning and creation of in-store materials
✅ Managing content distribution through the CMS system
✅ Creating creative briefs for in-store materials and digital content
✅ Self-starter with strong communication and organizational skills
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Pursuing a degree in business administration with a focus on marketing
Experience: No professional experience required
Required Skills:
- Strong communication skills in German and English
- Excellent organizational skills
- Proficiency in MS Office
- Self-starter with a proactive approach
- Strong teamwork skills
Preferred Skills:
- Previous experience in marketing or sales
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant internship experience or coursework in marketing may be given preference.
💰 Compensation & Benefits
Salary Range: Internships at The LEGO Group are typically paid, with the exact salary depending on the specific role and location. The average intern salary in Germany is around €1,200-€1,500 per month.
Benefits:
- Pflegeurlaub für Angehörige (paid leave for caring for relatives)
- Versicherungen (insurance coverage)
- Wohlbefinden (wellbeing resources)
- Mitarbeiterrabatt (employee discount)
- Bonusprogramm (bonus program)
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (on-site 3 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. Actual compensation may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global, with a significant presence in Germany)
Founded: 1932 (in Billund, Denmark)
Company Description:
- World-renowned toy manufacturer known for LEGO® bricks
- Family-owned company with a strong focus on creativity, learning, and imagination
- Committed to diversity, equality, and child protection
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and reputation. Working here offers a unique opportunity to gain experience in the toy industry and contribute to inspiring children's creativity.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: Reports to the Trade Marketing team in Central Europe (D-A-CH)
Work Arrangement: Hybrid (on-site 3 days per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on international projects and collaborate with diverse teams
- Possibility to gain experience in various aspects of trade marketing
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in trade marketing and contribute to the success of a global brand.
🌍 Location & Work Environment
Office Type: Hybrid (on-site 3 days per week)
Office Location(s): Munich Sales Office
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state
- Known for its vibrant culture, rich history, and strong economy
- Home to numerous multinational corporations and tech startups
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement
ASSUMPTION: Munich offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check (for roles involving contact with children)
Key Assessment Areas:
- Communication and language skills
- Organizational skills and attention to detail
- Creativity and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for LEGO and the toy industry
- Prepare examples of your creative work and be ready to discuss them in the interview
ATS Keywords: Trade Marketing, Intern, Marketing, Campaign Planning, In-Store Materials, CMS, Dealer Training, Creative Briefs, German, English, MS Office
ASSUMPTION: The application process for The LEGO Group is typically competitive, with a focus on finding candidates who are passionate about the brand and align with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CMS (Content Management System) for content distribution
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily life?
- Describe a time when you had to manage a complex project. How did you approach it?
- How do you stay organized and manage your time effectively?
ASSUMPTION: The LEGO Group values candidates who are creative, imaginative, and passionate about learning and inspiring children through play.
⚠️ Potential Challenges
- Balancing multiple tasks and projects simultaneously
- Working in a fast-paced and dynamic environment
- Managing expectations and priorities from various stakeholders
- Adapting to a hybrid work arrangement and maintaining work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on trade marketing and in-store materials
- This role offers the opportunity to work with a global brand and gain experience in the toy industry
- Compared to other internships, this role may have a steeper learning curve due to the specific nature of trade marketing
ASSUMPTION: This role is unique in its focus on trade marketing and offers a valuable opportunity to gain experience in a specific aspect of marketing.
📝 Sample Projects
- Creating a creative brief for an in-store campaign promoting a new LEGO set
- Managing the content distribution for a digital marketing campaign targeting parents
- Assisting in the organization of a dealer training event, both digitally and on-site
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may encounter in this role. Actual projects may vary depending on the team's priorities and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I contribute to them effectively?
- How does this role fit into the overall trade marketing strategy for the LEGO Group?
- What opportunities are there for professional development and growth during this internship?
- How does the LEGO Group support work-life balance for its employees?
- What are the most important qualities for success in this role, and how can I demonstrate them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your creative work and be ready to discuss them in the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
