Internal Marketing Representative (Central Region)

📌 Core Information

🔹 Job Title: Internal Marketing Representative (Central Region)

🔹 Company: Penn Mutual

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Insurance

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Contributing to sales through financial professional recruiting, telemarketing, and providing product, illustration, marketing, and sales support.
• Proactively working to create new as well as manage existing relationships with financial professionals in the Central Region to achieve recruiting and sales goals.
• Working in partnership with the field sales team to support regional marketing efforts and maximize sales activity.
• Developing and maintaining a thorough familiarity with all aspects of the assigned regions to effectively market life insurance or annuity products.

ASSUMPTION: This role requires a strong sales background and excellent communication skills to effectively manage relationships with financial professionals and achieve sales targets.

📋 Key Responsibilities

✅ Conducting telemarketing activities with current and prospective financial professionals to generate sales activity.

✅ Proactively developing business relationships with current and prospective financial professionals to encourage new sales.

✅ Increasing the number of financial professionals that do business with Penn Mutual and maximizing the sales potential from each financial professional contact.

✅ Developing and following-up on sales leads from various sources and providing ongoing service and support to financial professionals.

✅ Managing all marketing activities in assigned regions to maximize field sales activity and coordinating promotional events with field partners or home office marketing associates.

✅ Obtaining required knowledge regarding Penn Mutual’s mutual structure, financial stability, industry ratings, FINRA and insurance regulations, and company compliance guidelines.

✅ Developing and maintaining comprehensive and in-depth working knowledge across all supported product lines, investment sub-accounts, and operational procedures.

✅ Providing illustration and case design support, staying abreast of Penn Mutual’s competition, and tracking weekly appointment activity and reporting sales results.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's Degree required

Experience: 3-5+ years of related experience in the sales and marketing of insurance products; equivalent experience may be considered

Required Skills:

• Proven track record of sales success or direct contribution to sales team
• Ability to make a positive contribution as demonstrated by learning new skills and making suggestions for process/procedure improvement
• Ability to work with others in a collaborative team environment
• FINRA Series 6 or 7 and Series 63 registrations required
• Life insurance license required

Preferred Skills:

• Experience with CRM software
• Knowledge of the life insurance industry

ASSUMPTION: Candidates with relevant industry experience and strong sales backgrounds will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 + bonus (role-based, not market-based)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, hybrid work arrangement (specific office days may vary)

ASSUMPTION: The salary range provided is role-based and may not reflect market standards for similar roles in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Penn Mutual is a life insurance company that offers a range of products and services to help individuals, families, and businesses achieve their financial goals. They operate in the competitive insurance industry, focusing on providing reliable and secure financial solutions.

Company Size: Penn Mutual is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment that encourages growth and development.

Founded: Penn Mutual was founded in 1847 and has a long history of helping people become stronger through expertly crafted life insurance solutions.

Company Description:

• Penn Mutual helps people become stronger by providing expertly crafted life insurance and other financial services
• They empower individuals, families, and businesses to enjoy every day with the confidence that comes from a stronger financial future
• Penn Mutual supports financial professionals with retirement and investment services through their wholly-owned subsidiary, Hornor, Townsend & Kent, LLC

Company Specialties:

• Life insurance and annuities
• Wealth management
• Institutional asset management

Company Website: www.pennmutual.com

ASSUMPTION: Penn Mutual's focus on helping people become stronger is reflected in their company culture and commitment to providing exceptional service to their clients.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Internal Marketing Representative reports directly to the Regional Marketing Director or Regional Marketing Specialist and works closely with the field sales team.

Work Arrangement: This role operates on a hybrid work arrangement, with a flexible approach to work that allows employees to choose where they work best.

Growth Opportunities:

• Advancement within the marketing department or other departments within the company
• Expanding product knowledge and expertise
• Developing leadership and management skills

ASSUMPTION: This role offers opportunities for growth and development within the company, with a focus on building strong relationships with financial professionals and achieving sales targets.

🌍 Location & Work Environment

Office Type: Penn Mutual's headquarters is located in Horsham, PA, with additional offices across the United States. This role operates on a hybrid work arrangement, with a flexible approach to work that allows employees to choose where they work best.

Office Location(s): 600 Dresher Road, Horsham, PA 19044, US (headquarters)

Geographic Context:

• The Central Region covers a large geographic area, requiring strong communication and organizational skills to manage relationships with financial professionals across multiple states
• The role may require occasional travel to attend industry conferences, broker-dealer conferences, or regional meetings
• The hybrid work arrangement allows for flexibility in working from home or the office, depending on individual preferences and needs

Work Schedule: Full-time, with a flexible hybrid work arrangement that allows employees to choose where they work best

ASSUMPTION: The hybrid work arrangement provides a balance between working from home and the office, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and potential team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and flexibility
• Alignment with Penn Mutual's company values

Application Tips:

• Highlight relevant sales experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your sales experience and ability to manage relationships with financial professionals

ATS Keywords: Sales, marketing, telemarketing, financial professionals, recruiting, insurance, life insurance, annuities, product knowledge, illustration, case design, sales tracking, sales analysis, recordkeeping, reporting

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Telephone and video conferencing tools (e.g., Zoom, Microsoft Teams)
• Sales enablement tools (e.g., Showpad, Seismic)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current technology stack and the needs of the individual employee.

👔 Cultural Fit Considerations

Company Values:

• Doing what’s right today, together, for the promise of a brighter tomorrow
• The feelings are mutual: Care. Respect. Belonging.

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on achieving sales targets

Self-Assessment Questions:

• Do you have a proven track record of sales success or direct contribution to a sales team?
• Are you comfortable working in a collaborative team environment and managing multiple priorities?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with financial professionals?

ASSUMPTION: Penn Mutual values a strong work ethic, collaboration, and a commitment to doing what's right for their clients and employees.

⚠️ Potential Challenges

• Managing a large geographic region and maintaining strong relationships with financial professionals across multiple states
• Achieving sales targets and maintaining a strong sales pipeline
• Balancing the demands of telemarketing, marketing, and sales support activities
• Adapting to changes in the market and regulatory environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on prioritization, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role differs from other internal marketing representative roles in that it focuses on the Central Region and requires strong sales skills and experience to achieve recruiting and sales goals
• Industry-specific context: The life insurance industry is competitive, with a focus on providing reliable and secure financial solutions to clients
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department or other departments within the company

ASSUMPTION: This role is unique in its focus on the Central Region and requires strong sales skills and experience to achieve recruiting and sales goals.

📝 Sample Projects

• Developing and executing a regional marketing campaign to generate leads and increase sales activity
• Conducting market research to identify trends and opportunities in the life insurance industry
• Creating and presenting sales reports to the field sales team and other stakeholders

ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities that may be required in this role, but the specific projects and tasks may vary depending on the needs of the company and the individual employee.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales pipeline for this role and how it is managed?
• How does the field sales team support the internal marketing representative in achieving recruiting and sales goals?
• What opportunities are there for growth and development within the marketing department or other departments within the company?
• How does Penn Mutual support work-life balance for employees in this role?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These key questions are designed to provide insight into the specific requirements and expectations of the role, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant sales experience and achievements
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your sales experience and ability to manage relationships with financial professionals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.