📌 Core Information
🔹 Job Title: International Brand Manager - Acqua Panna
🔹 Company: Nestlé Waters & Premium Beverages - Italian Premium Brands, Assago Headquarter
🔹 Location: Assago, Italy
🔹 Job Type: Permanent Contract
🔹 Category: Brand Management
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 4-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the global strategy and brand plan for Acqua Panna
- Managing packaging projects and global brand guidelines
- Supporting local marketing teams in brand plan implementation
- Collaborating with cross-functional teams on projects and events
- Ensuring global strategic alignment while respecting local needs
ASSUMPTION: This role requires a high level of collaboration and project management skills to ensure consistency across global and local brand implementations.
📋 Key Responsibilities
✅ Identify and update global target consumer portrait based on local research
✅ Support the definition and activation of Brand Mission, Brand Essence, and Brand architecture
✅ Develop and manage Global Brand Guidelines and Global Packaging for special packs
✅ Contribute to the development of the Acqua Panna global communication platform
✅ Support local marketing teams in brand plan implementation and ensure global strategic alignment
✅ Support the bringing to life of the sustainability promise of the Brand
✅ Collaborate actively with various teams, including Packaging, Regulatory, International Relations, Innovation, and factory teams
✅ Coordinate cross-functional teams and lead low-complexity innovation and renovation projects
✅ Contribute to the development of the Acqua Panna global brand plan and global guidelines
✅ Ensure effective management of Acqua Panna marketing expenses for global projects
✅ Ensure international exposure during international meetings and monthly calls with markets
✅ Be responsible for brand training of newcomers in the International Nestlé Waters & Premium Beverages community
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to coordinate multiple teams and projects.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree in Business, Marketing, or related field)
Experience: Minimum of 4-5 years in marketing brand management with proven results on key marketing KPIs, mainly gained in multinational and international organizations
Required Skills:
- Strong project management experience on multifunctional projects and decision-making ability
- Proficiency in Italian and English
- Active player within a matrix organization
- Solid experience in packaging, consumer communication, and PFME management
- Strategic and creative thinking
- Curiosity, flexibility, and empathy
- Availability to travel and love for international environments
- Passion for food, premiumness, and Italianity
- Understanding of cultural differences
Preferred Skills:
- Experience in the food and beverage industry
- Knowledge of the Nestlé organization and its brands
ASSUMPTION: Given the global nature of the role, candidates with international experience and language skills are highly preferred.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated based on industry standards for a Brand Manager role in Italy with 4-5 years of experience)
Benefits:
- Health insurance and pension plans
- Employee discounts on Nestlé products
- Opportunities for professional development and growth
- International exposure and travel opportunities
Working Hours: Full-time, with occasional overtime and travel requirements
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in Italy with the required experience level. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on premium brands and sustainability
Company Size: Nestlé is a large, multinational corporation with over 273,000 employees worldwide
Founded: The company's origins can be traced back to 1866, with the first European condensed milk factory opened in Cham, Switzerland
Company Description:
- Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's large size and global presence offer extensive opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: The International Brand Manager reports into an International Senior Brand Leader
Work Arrangement: On-site, with occasional travel requirements for international meetings and market visits
Growth Opportunities:
- Potential advancement to a senior brand management role or a regional marketing manager position
- Opportunities to work on multiple brands and categories within the Nestlé portfolio
- International assignments and expatriate opportunities
ASSUMPTION: Given Nestlé's large size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Assago, Italy
Geographic Context:
- Assago is a commune in the Metropolitan City of Milan, Lombardy, northern Italy
- The area is known for its industrial and commercial activities, with a mix of multinational corporations and local businesses
- Assago is well-connected by public transportation, with easy access to Milan and other nearby cities
Work Schedule: Full-time, with occasional overtime and travel requirements
ASSUMPTION: The Assago location offers a strategic base for a global brand management role, with easy access to international transportation hubs and nearby cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check (if applicable)
Key Assessment Areas:
- Brand management experience and strategic thinking
- Project management skills and cross-functional collaboration
- Language proficiency in Italian and English
- Cultural awareness and understanding of international markets
- Adaptability and flexibility in a matrix organization
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Acqua Panna brand and its global presence
- Showcase your experience with global brand management and cross-functional team collaboration
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Brand Management, Global Brand Strategy, Packaging, Consumer Communication, Project Management, Matrix Organization, Italian, English, Nestlé, Acqua Panna
ASSUMPTION: The interview process will focus on assessing the candidate's brand management experience, strategic thinking, and cultural fit within the Nestlé organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Brand management software (e.g., Brand24, Brandfolder, Frontify)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves, others, diversity, and the future
- Passion for delivering high-quality products and services
- Excellence in all aspects of our work
- Collaboration and teamwork
- Accountability and integrity
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Results-driven and goal-oriented
- Adaptable and flexible in a matrix organization
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Nestlé's values and work style?
- Can you provide an example of a time when you successfully managed a global brand project with multiple stakeholders?
- How do you approach cultural differences and adapt your communication style accordingly?
ASSUMPTION: Nestlé values candidates who demonstrate a strong cultural fit, with a passion for excellence, collaboration, and respect for diversity.
⚠️ Potential Challenges
- Managing multiple stakeholders and teams across different time zones and cultures
- Balancing global brand consistency with local market adaptations
- Keeping up with the fast-paced and dynamic work environment
- Occasional travel requirements and time zone differences
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and adaptability.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global brand management for a premium water brand within a large, multinational corporation
- Industry-specific context: The global water market is competitive and fast-paced, with a strong emphasis on sustainability and health and wellness trends
- Career path comparison: This role offers opportunities for career growth within Nestlé's global brand management and marketing functions
ASSUMPTION: This role is unique in its focus on global brand management for a premium water brand within Nestlé's extensive portfolio of brands and categories.
📝 Sample Projects
- Developing and implementing a global communication campaign for Acqua Panna's 150th anniversary
- Managing the global packaging project for Acqua Panna's special edition bottles for the 2022 FIFA World Cup
- Collaborating with local marketing teams to adapt global campaign assets for local market implementations
ASSUMPTION: These sample projects demonstrate the global scope and cross-functional nature of the International Brand Manager role for Acqua Panna.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global brand strategy for Acqua Panna?
- Can you describe the team structure and dynamics within the International Brand Management function?
- How does Nestlé support the professional development and growth of its brand management talent?
- What are the key priorities for this role in the first 90 days?
- How does Nestlé approach sustainability and its integration into the brand management strategy?
ASSUMPTION: These questions will help you better understand the role's context, team dynamics, and growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research the Acqua Panna brand and its global presence to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
