🔹 Job Title: International Brand Manager F/H
🔹 Company: SERB
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing global marketing strategies for a portfolio of products.
2. Collaborating with cross-functional teams to drive product growth and market access.
3. Managing budgets and resources to optimize marketing efforts and maximize ROI.
4. Building and maintaining strong relationships with local affiliates and partners.
5. Ensuring compliance with regulatory requirements and industry standards.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, global environment.
📋 Key Responsibilities
✅ Global Portfolio Management:
- Develop and implement global marketing strategies for assigned portfolio.
- Collaborate with global marketing team to ensure brand consistency and compliance.
- Manage global marketing budgets and allocate resources effectively.
✅ Cross-Functional Team Leadership:
- Lead cross-functional teams to drive product growth and market access.
- Coordinate with medical affairs, market access, and other stakeholders to ensure successful product launches and lifecycle management.
✅ Affiliate and Partner Management:
- Build and maintain strong relationships with local affiliates and partners.
- Provide strategic guidance and support to local teams to drive product growth.
- Map key stakeholders and build a robust KOL network for each brand.
✅ Market Insights and Competitive Analysis:
- Drive market insights collection and competitive survey programs.
- Monitor scientific publications and support affiliates with objection handling resources.
- Identify potential data gaps and define publication plans with medical affairs.
✅ Congress Management and Advisory Boards:
- Ensure effective and impactful presence at international congresses.
- Organize and lead global marketing/commercial advisory boards when applicable.
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Minimum 3-5 years of successful sales and marketing experience in the pharmaceutical industry.
- Proven track record in global brand management and cross-functional team leadership.
Required Skills:
- Strong project management skills.
- Excellent communication and interpersonal skills.
- Fluent English (written and oral).
- Proficiency in digital marketing or multichannel engagement.
- Thorough understanding of compliance, pharmaceutical regulations, and processes.
Preferred Skills:
- Knowledge of the French language.
- Experience working in a matrix organization.
ASSUMPTION: Candidates should have a strong scientific and marketing background, with a proven ability to drive product growth in a global environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Competitive health, dental, and vision coverage.
- Generous retirement plan with company matching.
- Performance-based bonuses and annual salary reviews.
- Flexible work arrangements and remote work options.
- Employee stock purchase plan.
- Professional development opportunities and training programs.
Working Hours: Full-time (40 hours per week) with flexibility for remote work.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 501-1,000 employees
Founded: 1985
Headquarters: Paris, Île-de-France, France
Description: SERB Pharmaceuticals equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies. For over 30 years, SERB has consistently supplied emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes. With a strong presence in the US, Europe, and the Middle East, SERB makes a broad range of essential medicines available in over 100 countries.
Specialties: Pharmaceutical Manufacturing, Medical Countermeasures, Antidotes, Emergency Medicines
📊 Role Analysis
Career Level: Mid-career to senior-level marketing professional
Reporting Structure: Reports directly to the Global Marketing Director or similar role.
Work Arrangement: On-site with potential remote work options for specific tasks or projects.
Growth Opportunities:
- Potential to lead larger portfolios or manage regional teams as the company expands.
- Opportunities to contribute to strategic decision-making and influence the company's growth trajectory.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the global marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Paris.
Office Location: 40 Avenue George V, 75008 Paris, France
Geographic Context: Paris is a major global hub for the pharmaceutical industry, offering a dynamic and multicultural work environment.
Work Schedule: Standard business hours with flexibility for remote work and occasional travel.
ASSUMPTION: The office location provides easy access to public transportation and numerous amenities, fostering a convenient and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and relevant stakeholders.
4. Final interview with senior leadership.
Key Assessment Areas:
1. Strategic thinking and global marketing acumen.
2. Leadership and team management skills.
3. Cultural fit and alignment with SERB's values.
4. Ability to thrive in a dynamic, fast-paced environment.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare examples of your global marketing achievements and challenges overcome.
3. Familiarize yourself with SERB's mission, values, and product portfolio.
4. Practice common interview questions and be prepared to discuss your long-term career goals.
ATS Keywords: Global Brand Management, Pharmaceutical Marketing, Portfolio Management, Cross-Functional Team Leadership, Market Access, Medical Affairs, KOL Management, Congress Management, Competitive Analysis, Data-Driven Decision Making
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may evolve based on the candidate's specific role and the organization's technological roadmap.
👔 Cultural Fit Considerations
Company Values:
1. We make patients our priority.
2. We act with accountability and integrity.
3. We work together as one team.
4. We look for better ways forward.
Work Style:
- Collaborative and inclusive team environment.
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Strong emphasis on cross-functional collaboration and knowledge sharing.
Self-Assessment Questions:
1. How do you ensure that your marketing strategies prioritize patient needs and preferences?
2. Can you provide an example of a time when you drove a cross-functional team to achieve a significant business outcome?
3. How do you approach continuous learning and improvement in a dynamic work environment?
ASSUMPTION: SERB values candidates who are passionate about improving patient outcomes, thrive in collaborative environments, and demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
1. Managing a global portfolio with diverse market requirements and regulatory environments.
2. Balancing short-term tactical needs with long-term strategic planning.
3. Navigating a matrix organization with multiple stakeholders and reporting lines.
4. Ensuring compliance with regulatory requirements and industry standards in a dynamic global environment.
5. Maintaining a strong work-life balance while managing a demanding role with frequent travel.
ASSUMPTION: The role presents unique challenges that require a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, global environment.
📈 Similar Roles Comparison
1. International Brand Manager vs. Regional Brand Manager:
- International Brand Manager: Focuses on global strategy development and cross-functional team leadership. Requires a strong strategic mindset and experience managing global portfolios.
- Regional Brand Manager: Focuses on regional market execution and local team management. Requires strong operational skills and experience managing regional teams.
2. Pharmaceutical Industry Context:
- The pharmaceutical industry is highly regulated and competitive, with a strong focus on innovation and patient outcomes.
- Successful candidates should have a deep understanding of the industry, regulatory landscape, and competitive dynamics.
3. Career Path Comparison:
- International Brand Manager: Offers a clear path to senior leadership roles within the global marketing organization or other functions within the company.
- Regional Brand Manager: Provides opportunities to advance within the regional marketing organization or transition to a global role with relevant experience.
ASSUMPTION: The role of International Brand Manager is distinct from other marketing roles in its focus on global strategy development and cross-functional team leadership, requiring a unique skill set and industry-specific knowledge.
📝 Sample Projects
1. Global Brand Restructuring:
- Conducted a comprehensive review of the brand portfolio and identified opportunities for consolidation and optimization.
- Developed and implemented a global brand architecture, resulting in improved brand consistency and reduced marketing costs.
2. Launch Planning and Execution:
- Led the global launch planning and execution for a new product, resulting in a successful market entry and rapid market share growth.
3. Market Access Strategy Development:
- Developed and implemented a market access strategy for an established product, driving significant revenue growth and market share expansion in key regions.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the International Brand Manager role, highlighting the candidate's ability to drive business impact and deliver results.
❓ Key Questions to Ask During Interview
1. How does SERB support the professional development and growth of its marketing talent?
2. Can you describe the company's approach to cross-functional collaboration and knowledge sharing?
3. How does SERB ensure the consistency and compliance of its global marketing efforts?
4. What are the key priorities for this role in the first 90 days?
5. How does SERB measure the success of its marketing initiatives, and how does this role contribute to those metrics?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the organization's success.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [linkedin job posting](https://www.linkedin.com/jobs/view/1288588700/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for a phone or video screening to discuss your qualifications and career goals.
4. Participate in on-site or virtual interviews with the hiring manager and relevant stakeholders.
5. Complete a final interview with senior leadership, focusing on your strategic thinking and cultural fit.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
