📌 Core Information
🔹 Job Title: International Customer Insights Marketing Manager
🔹 Company: Motorola Solutions
🔹 Location: United Kingdom (Remote with occasional travel)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Primarily Remote with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Developing value propositions and optimized messaging for specific audiences to enable the selling of complex solutions and drive demand generation.
- Leveraging customer insights to orchestrate targeted marketing strategies across direct and channel go-to-market functions in partnership with Sales, Digital Campaigns, and Field Marketing.
- Creating engaging content that communicates Motorola Solutions' value propositions, drives awareness, and creates demand for their safety and security ecosystem.
- Collaborating with cross-functional teams to drive sales enablement and account-based demand generation strategies.
- Representing the voice of the customer/prospect within the organization and providing effective sales and marketing tools to enable the sales teams to successfully win new business.
ASSUMPTION: This role requires a strong understanding of B2B marketing, content creation, and the public safety technology sector. The ideal candidate will have experience working with cross-functional matrix teams and driving sales enablement strategies.
📋 Key Responsibilities
✅ Enable the selling of both complex solutions and cross-sell product combinations by developing value propositions and optimized messaging for specific audiences.
✅ Leverage customer insights to develop and orchestrate targeted marketing strategies across direct and channel go-to-market functions in partnership with Sales, Digital Campaigns, and Field Marketing, to achieve business goals.
✅ Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization.
✅ Provide effective sales and marketing tools that enable the sales teams to successfully win new business.
✅ Support cross-functional teams with subject matter expertise and marketing acumen; develop creative and diverse customer-facing and sales-facing collateral, including solution presentations for both commercial and technical audiences, customer case studies, ROI models, infographics, videos, white papers, and web content.
✅ Develop, implement, and maintain detailed multi-quarter marketing roadmaps for critical launches and campaigns for the International sales region.
✅ Provide the vertical marketing strategy in partnership with the Sales Strategy, Digital & Field Marketing teams, and Global Product Marketing team to achieve business goals.
✅ Be a dynamic creator of materials used by the business. Must demonstrate strong curiosity in and understanding of public safety and enterprise security markets, and an ability to translate this interest into thought-provoking materials, such as white papers, infographics, articles, social media posts, etc, to drive interest through education.
✅ Manage stakeholders, forging strong working relationships across global marketing, PR, and International sales leadership.
✅ Understand Motorola Solutions' government and enterprise markets and their evolving needs for safety and security technologies.
✅ Partner with Sales Strategy and regional stakeholders to drive solution sales enablement activities.
ASSUMPTION: This role requires strong project management, time management, and attention to detail skills. The ideal candidate will have experience in copywriting and editing whilst adhering to brand and tone of voice guidelines.
🎯 Required Qualifications
Education: Bachelor’s Degree (B.S. /B.A.) required; relevant fields of study include Marketing, International Studies, and Business.
Experience: 1+ years of experience in product marketing, preferably within critical communications with a channel or enterprise safety environment.
Required Skills:
- Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment.
- Experience in evolving marketing programs based on performance data, ground-level feedback from sales, and understanding of the business.
- Broad technology awareness with a passion and specific knowledge of digital communications, networking technologies, and software-as-a-service.
- Excellent storytelling skills with the ability to understand complex technical concepts, customer benefits, and operational value.
- Strong attention to detail, strong project management, and time management skills.
- An established track record of developing impactful marketing content from conception through to execution.
- Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines.
Preferred Skills:
- Experience in product marketing in a B2B environment.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)
Benefits:
- Competitive salary and bonus schemes.
- Two weeks additional pay per year (holiday bonus).
- 25 days holiday entitlement + bank holidays.
- Attractive defined contribution pension scheme.
- Employee stock purchase plan.
- Life assurance.
- Enhanced maternity and paternity pay.
- Career development support and wide-ranging learning opportunities.
- Employee health and wellbeing support EAP, wellbeing guidance etc.
- Carbon neutral initiatives/goals.
- Corporate social responsibility initiatives including support for volunteering days.
- Well-known companies discount scheme.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. However, hours may vary depending on business needs and may include occasional travel to UK offices.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Motorola Solutions operates in the telecommunications industry, focusing on public safety and enterprise security technologies. The company is a global leader in mission-critical communications, video security, and command center technologies.
Company Size: Motorola Solutions has over 10,000 employees worldwide, making it a large organization with a significant presence in the market.
Founded: Motorola Solutions was founded in 1928, with a rich history in communications and technology innovation.
Company Description:
- Motorola Solutions is dedicated to creating innovative, mission-critical communication solutions and services that help people be their best in moments that matter.
- The company's portfolio includes two-way radios, mobile computers, and accessories, as well as command center software, video security, and managed and support services.
- Motorola Solutions serves public safety and enterprise customers worldwide, including police and fire departments, federal agencies, and enterprises of all sizes.
Company Specialties:
- Public Safety
- Enterprise Security
- Two-way Radios
- Video Cameras
- Body-worn Cameras
- Access Control
- Video Analytics
- Cloud
- Public Safety Software
- Real-time Crime Centers
- Cybersecurity
- Broadband
- Managed Services
Company Website: http://www.motorolasolutions.com
ASSUMPTION: Motorola Solutions is a well-established company with a strong reputation in the telecommunications industry. The company's focus on public safety and enterprise security technologies makes it an attractive employer for professionals in these fields.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 1-5 years of experience in product marketing or a related field.
Reporting Structure: The International Customer Insights Marketing Manager will report directly to the Head of International Marketing.
Work Arrangement: This role is primarily remote with occasional travel to UK offices. The candidate should be comfortable working independently and managing their time effectively.
Growth Opportunities:
- Progression to a senior marketing role within the International Marketing team or other departments within Motorola Solutions.
- Expanding the scope of responsibilities and managing a team of marketing professionals.
- Gaining experience in international marketing and developing a strong understanding of global markets.
ASSUMPTION: Motorola Solutions offers opportunities for career growth and development within the organization. The company's global presence provides exposure to diverse markets and industries.
🌍 Location & Work Environment
Office Type: Motorola Solutions has multiple office locations worldwide, with this role being primarily remote with occasional travel to UK offices.
Office Location(s): United Kingdom (Remote with occasional travel to UK offices)
Geographic Context:
- The United Kingdom has a strong public safety and enterprise security market, with a significant presence of Motorola Solutions' customers.
- The UK office locations provide opportunities for collaboration and networking with other Motorola Solutions employees and industry professionals.
- The UK is a multicultural and multilingual country, offering a diverse work environment.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. However, hours may vary depending on business needs and may include occasional travel to UK offices.
ASSUMPTION: The United Kingdom offers a dynamic and multicultural work environment, with a strong public safety and enterprise security market. The remote nature of this role provides flexibility and the opportunity to work from various locations within the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Motorola Solutions careers portal.
- Phone or video screening with the HR department to assess cultural fit and basic qualifications.
- Video interview with the hiring manager and/or other team members to discuss the role's responsibilities, requirements, and the candidate's fit for the position.
- Final decision and offer extension.
Key Assessment Areas:
- Marketing and content creation skills, with a focus on B2B marketing and public safety technology.
- Customer insights and understanding of customer needs and market trends.
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams.
- Problem-solving and analytical skills, with the ability to develop and execute marketing strategies that drive business results.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and content creation experience, as well as your understanding of the public safety technology sector.
- Prepare examples of your marketing campaigns and content creation projects to showcase your skills and achievements during the interview.
- Research Motorola Solutions' products, services, and market position to demonstrate your understanding of the company and its offerings.
ATS Keywords: Customer Insights, Marketing Strategy, Content Creation, Sales Enablement, Cross-Functional Collaboration, Product Marketing, B2B Marketing, Public Safety Technology, Digital Communications, Networking Technologies, Software-as-a-Service, Storytelling, Copywriting, Editing, Market Research, Data Analysis
ASSUMPTION: Motorola Solutions uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. Familiarity with marketing automation platforms, CRM software, and content creation tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Inclusion
- Performance
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable to change
- Customer-focused and results-oriented
- Diverse and inclusive work environment
Self-Assessment Questions:
- How do you align with Motorola Solutions' value of innovation, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a remote and hybrid work environment, and how do you manage your time and priorities effectively?
- How do you approach creating engaging content that resonates with diverse audiences, and how have you demonstrated this in your previous roles?
ASSUMPTION: Motorola Solutions values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity. Candidates should assess their fit with these values and work style preferences before applying for the role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a matrix organization.
- Keeping up with industry trends and technological advancements in the public safety technology sector.
- Adapting to a primarily remote work environment and managing time effectively.
- Developing and executing marketing strategies that drive business results in a highly competitive market.
ASSUMPTION: The International Customer Insights Marketing Manager role presents unique challenges that require strong project management, communication, and collaboration skills. Candidates should be prepared to navigate a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on international marketing and customer insights, requiring a strong understanding of global markets and customer needs.
- In the public safety technology sector, this role is similar to other marketing manager positions, with a focus on driving demand generation and sales enablement strategies.
- Career paths for this role may include progression to senior marketing roles within the International Marketing team or other departments within Motorola Solutions, as well as opportunities to gain experience in international marketing and global markets.
ASSUMPTION: The International Customer Insights Marketing Manager role is unique in its focus on international marketing and customer insights, requiring a strong understanding of global markets and customer needs. Candidates should compare this role to other marketing manager positions in the public safety technology sector to assess their fit for the role.
📝 Sample Projects
- Developing a targeted marketing campaign to drive demand for Motorola Solutions' video security products in the enterprise sector.
- Creating a customer case study that highlights the successful implementation of Motorola Solutions' public safety technologies in a major city, demonstrating the value proposition and ROI for potential customers.
- Designing and executing a webinar series featuring industry experts and thought leaders in the public safety technology sector, with a focus on driving brand awareness and lead generation.
ASSUMPTION: The International Customer Insights Marketing Manager role involves developing and executing marketing projects that drive demand generation and sales enablement strategies. Candidates should prepare examples of their marketing campaigns and content creation projects to showcase their skills and achievements during the interview.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the International region, and how this role will contribute to their evolution and success?
- How does the International Marketing team collaborate with other departments, such as Sales and Product Management, to drive business results?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Motorola Solutions support the professional development and career growth of its marketing team members?
- What are the most significant challenges facing the public safety technology sector, and how does Motorola Solutions differentiate itself from competitors in this market?
ASSUMPTION: The International Customer Insights Marketing Manager role requires strong collaboration and communication skills, with the ability to work effectively with cross-functional teams. Candidates should ask questions that demonstrate their understanding of the role's responsibilities and the company's marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Motorola Solutions careers portal.
- Tailor your resume and cover letter to highlight your relevant marketing and content creation experience, as well as your understanding of the public safety technology sector.
- Prepare examples of your marketing campaigns and content creation projects to showcase your skills and achievements during the interview.
- Research Motorola Solutions' products, services, and market position to demonstrate your understanding of the company and its offerings.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
