📌 Core Information
🔹 Job Title: International Marketing Business Partner (m/w/d)
🔹 Company: SITS Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of international marketing strategies
- Close collaboration with international stakeholders and sales teams
- End-to-end management of marketing projects and campaigns
- Overseeing external partners and agencies
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving impactful marketing initiatives within a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute international marketing strategies to strengthen brand visibility and align with business objectives
✅ Collaborate closely with portfolio units and sales to implement impactful marketing initiatives
✅ Lead the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts
✅ Manage end-to-end marketing projects across diverse formats and touchpoints
✅ Oversee external partners and agencies, including briefing, coordination, and ensuring delivery quality
ASSUMPTION: This role involves a mix of strategic thinking and hands-on execution, requiring strong project management skills and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Media, Communication Management, Business Administration, or a related field
Experience: Several years of professional experience within an international marketing environment, demonstrating strong collaboration with key stakeholders and successful management of diverse marketing projects
Required Skills:
- Excellent communication and presentation skills
- Strong business mindset and proactive approach
- Fluency in English and good German proficiency, both written and spoken
- First practical experience with AI-powered marketing tools
Preferred Skills:
- Experience in the cybersecurity industry
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with a proven track record in international marketing and a strong understanding of AI-powered marketing tools are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Appreciative and respectful communication culture
- Exciting and varied tasks in a supportive team environment
- Structured onboarding and intensive training
- Flexible working time models with a focus on work-life balance
- Interesting employee conditions and corporate benefits
- Employee referral program with lucrative rewards
- Modern IT equipment and workplace
- Legendary team events and a great corporate culture
Working Hours: Full-time (40 hours per week) with hybrid work arrangement (2-3 days on-site in Cologne)
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: Medium (501-1,000 employees)
Founded: 2017
Company Description:
- Leading IT security enterprise offering end-to-end security solutions
- Focus on protection, detection, and defense strategies
- International client base with a strong emphasis on customized services and innovative solutions
Company Specialties:
- Cybersecurity solutions and services
- IT security consulting
- Employee awareness programs
Company Website: www.sits.com
ASSUMPTION: The SITS Group is a growing, dynamic company with a strong focus on innovation and customer satisfaction. They value employees who are proactive, strategic, and able to work effectively in a collaborative environment.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on international strategy and project management
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with international stakeholders and sales teams
Work Arrangement: Hybrid (2-3 days on-site in Cologne, with the option of mobile working)
Growth Opportunities:
- Potential for career advancement within the marketing department or broader organization
- Opportunities to work on high-impact projects and contribute to the company's growth
- Chance to develop expertise in the cybersecurity industry
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's international marketing efforts and contribute to its continued growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Cologne, Germany
Office Location(s): Stollwerckstraße 27-31, Köln, 51149, DE
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
- The city is well-connected by public transportation and has a international airport
- Cologne is known for its historic architecture, including the Cologne Cathedral and the Old Town
Work Schedule: Full-time (40 hours per week) with flexible working time models and the option of mobile working
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, enabling employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
li>Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: International marketing, business partner, strategy, project management, cross-functional collaboration, AI-powered marketing tools, cybersecurity industry
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- AI-powered marketing tools (e.g., marketing automation platforms, AI-driven analytics)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing campaign management tools (e.g., Mailchimp, HubSpot, Marketo)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack, Google Workspace)
ASSUMPTION: Familiarity with AI-powered marketing tools and relevant project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Appreciation and respect for all employees
- Collaboration and team spirit
- Structured onboarding and intensive training
- Work-life balance and flexible working time models
- Interesting employee conditions and corporate benefits
- Employee referral program and modern workplace
- Legendary team events and a great corporate culture
Work Style:
- Proactive and strategic mindset
- Strong communication and presentation skills
- Excellent project management and organizational abilities
- Ability to work effectively in a collaborative, dynamic environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a high degree of autonomy and collaboration?
- Are you comfortable working with AI-powered marketing tools and driving innovative marketing strategies?
- Do you have a strong business mindset and a proactive approach to problem-solving?
ASSUMPTION: The SITS Group values employees who are proactive, strategic, and able to work effectively in a collaborative environment, with a strong focus on driving impactful marketing initiatives.
⚠️ Potential Challenges
- Managing multiple marketing projects and campaigns simultaneously
- Balancing strategic thinking with hands-on execution
- Working effectively with international stakeholders and sales teams
- Keeping up with the latest trends and developments in AI-powered marketing tools
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: Success in this role requires strong project management skills, strategic thinking, and the ability to work effectively with various stakeholders in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on international marketing strategy and project management within the cybersecurity industry
- Compared to other marketing roles, this position offers a high degree of autonomy and the opportunity to drive impactful marketing initiatives
- Career progression may involve moving into a more senior marketing role or exploring opportunities within the broader organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's international marketing efforts and contribute to its continued growth and success.
📝 Sample Projects
- Developing and executing a comprehensive international marketing strategy to enhance brand visibility and drive business growth
- Managing a cross-functional team to execute a large-scale, integrated marketing campaign across multiple channels and regions
- Conducting market research and analysis to inform strategic marketing decisions and identify new growth opportunities
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the International Marketing Business Partner role at the SITS Group.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for international marketing and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as sales and product management, to ensure alignment and successful execution of marketing initiatives?
- What are the most significant challenges facing the company's international marketing efforts, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving impactful marketing initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager, Donika Krasniqi, via email (donika.krasniqi@sits-group.ch) one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
