π Core Information
πΉ Job Title: (Mid/Senior) Performance Marketing Manager:in - 100% REMOTE - (m/w/d)
πΉ Company: Brand Boosting GmbH
πΉ Location: Cologne, North Rhine-Westphalia, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 8, 2025
πΉ Experience Level: Mid/Senior (2-5 years)
πΉ Remote Status: 100% Remote
π Job Overview
Key aspects of this role include:
- Managing performance marketing campaigns across various platforms
- Implementing SEA measures and developing social media strategies
- Analyzing campaign performance and driving client success
- Working in a fast-paced, growing agency environment
ASSUMPTION: This role requires a strong passion for performance marketing and e-commerce, as well as experience in managing successful campaigns independently.
π Key Responsibilities
β
Rocking campaigns on Facebook, Instagram, Google, and TikTok
β
Implementing SEA measures and creating innovative social media strategies
β
Developing and executing email marketing campaigns, ideally with Shopify Mail
β
Managing influencer marketing and UGC content
β
Setting up bulletproof tracking systems and analyzing campaign performance
β
Presenting results to clients and contributing to a fast-growing agency
ASSUMPTION: This role involves direct client contact and requires strong communication and presentation skills.
π― Required Qualifications
Education: Relevant degree or equivalent experience
Experience: 2-5 years in performance marketing, with a focus on e-commerce
Required Skills:
- Proficient in Facebook, Instagram, Google, and TikTok advertising
- Experience with A/B testing and data analysis
- Strong creative thinking and strategic planning skills
- Fluency in German (C1 level or above)
Preferred Skills:
- Experience with Shopify and Shopify Mail
- Knowledge of additional marketing channels (e.g., Pinterest, LinkedIn)
- Fluency in English (C1 level or above)
ASSUMPTION: Experience with specific marketing tools and platforms is preferred but not always required, as long as the candidate demonstrates a strong ability to learn and adapt.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬65,000 per year (based on experience and performance)
Benefits:
- 100% Remote work
- Flexible working hours
- Best tech kit for work
- Participation and contribution in decision-making processes
- Start-up flair and a friendly work environment
- Support for continuous improvement and regular team events
- Transparent promotion opportunities and regular salary reviews
- Gaming hour for fun and relaxation
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for mid-level performance marketing roles in Germany and takes into account the candidate's experience and performance.
π Applicant Insights
π Company Context
Industry: Advertising Services, with a focus on e-commerce and digital marketing
Company Size: Small (11-50 employees), offering a dynamic and agile work environment
Founded: 2018, with a short history but rapid growth and success
Company Description:
- Young team specializing in development, e-commerce, and online marketing
- Focus on creating strategies tailored to clients' needs
- Full-service agency, from web development to online store setup and campaign management
Company Specialties:
- E-commerce development and marketing
- Online marketing campaigns and strategies
- Web development and design
Company Website: www.brand-boosting.de
ASSUMPTION: Brand Boosting GmbH is a growing agency with a strong focus on e-commerce and digital marketing, offering a dynamic work environment and opportunities for professional growth.
π Role Analysis
Career Level: Mid/Senior, with opportunities for growth and advancement within the agency
Reporting Structure: Reports directly to the management team, with close collaboration with other marketing specialists and the client success team
Work Arrangement: 100% remote, with flexible working hours and the option to work from home or a co-working space
Growth Opportunities:
- Advancement to a senior or management role within the agency
- Expanding skills and expertise in e-commerce and digital marketing
- Contributing to the growth and success of the agency
ASSUMPTION: This role offers opportunities for professional growth and development within the agency, as well as the chance to make a significant impact on the company's success.
π Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A (100% remote)
Geographic Context:
- Cologne, a major city in North Rhine-Westphalia, Germany
- Known for its vibrant cultural scene and historic architecture
- Offers a high quality of life and numerous opportunities for leisure and entertainment
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work from home or a co-working space
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from home or a co-working space, with the option to change their work environment as needed.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study
- Final interview with the management team
Key Assessment Areas:
- Performance marketing skills and experience
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate a strong passion for e-commerce and digital marketing
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Performance Marketing, E-commerce, Facebook Advertising, Instagram Advertising, Google Advertising, TikTok Advertising, SEA, Social Media Marketing, Email Marketing, Influencer Marketing, UGC Management, A/B Testing, Data Analysis, Shopify Experience
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and HR department.
π οΈ Tools & Technologies
- Facebook Ads Manager
- Instagram Insights
- Google Ads
- TikTok Ads Manager
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Shopify Mail)
- Influencer marketing platforms (e.g., Grin, Upfluence)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
π Cultural Fit Considerations
Company Values:
- Young and dynamic
- Focused on client success and satisfaction
- Collaborative and supportive work environment
Work Style:
- Agile and adaptable
- Results-driven and focused on continuous improvement
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about e-commerce and digital marketing?
- Do you have strong communication and collaboration skills?
ASSUMPTION: Brand Boosting GmbH values a strong cultural fit and looks for candidates who align with their company values and work style.
β οΈ Potential Challenges
- Managing multiple client projects simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Adapting to remote work and maintaining productivity
- Balancing work and personal life in a flexible work environment
ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a willingness to adapt and learn.
π Similar Roles Comparison
- This role is similar to other performance marketing manager positions, but with a focus on e-commerce and a remote work arrangement
- Brand Boosting GmbH offers a dynamic and agile work environment, with opportunities for professional growth and development
- This role may differ from other marketing roles in the agency, which may focus on different channels or aspects of marketing
ASSUMPTION: This role offers a unique combination of e-commerce focus, remote work arrangement, and opportunities for professional growth and development.
π Sample Projects
- Managing a successful Facebook advertising campaign for an e-commerce client
- Developing and executing a social media strategy for a brand launch on Instagram and TikTok
- Analyzing campaign performance and optimizing for better results using Google Analytics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, but may vary depending on the specific needs and preferences of the client and agency.
β Key Questions to Ask During Interview
- What are the most challenging aspects of managing performance marketing campaigns in a remote work environment?
- How does the agency support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency measure the success of its performance marketing campaigns?
- What are the most important qualities for a successful candidate in this role?
ASSUMPTION: These questions demonstrate a strong interest in the role and company, as well as a willingness to learn and adapt.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submission, if you haven't heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.