(Mid/Senior) Performance Marketing Manager:in - 100% REMOTE - (m/w/d)

📌 Core Information

🔹 Job Title: (Mid/Senior) Performance Marketing Manager:in - 100% REMOTE - (m/w/d)

🔹 Company: Brand Boosting GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 8, 2025

🔹 Experience Level: Mid/Senior (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Managing performance marketing campaigns across various platforms
• Implementing SEA measures and developing social media strategies
• Analyzing campaign performance and driving client success
• Working in a fast-paced, growing agency environment

ASSUMPTION: This role requires a strong passion for performance marketing and e-commerce, as well as experience in managing successful campaigns independently.

📋 Key Responsibilities

✅ Rocking campaigns on Facebook, Instagram, Google, and TikTok

✅ Implementing SEA measures and creating innovative social media strategies

✅ Developing and executing email marketing campaigns, ideally with Shopify Mail

✅ Managing influencer marketing and UGC content

✅ Setting up bulletproof tracking systems and analyzing campaign performance

✅ Presenting results to clients and contributing to a fast-growing agency

ASSUMPTION: This role involves direct client contact and requires strong communication and presentation skills.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-5 years in performance marketing, with a focus on e-commerce

Required Skills:

• Proficient in Facebook, Instagram, Google, and TikTok advertising
• Experience with A/B testing and data analysis
• Strong creative thinking and strategic planning skills
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with Shopify and Shopify Mail
• Knowledge of additional marketing channels (e.g., Pinterest, LinkedIn)
• Fluency in English (C1 level or above)

ASSUMPTION: Experience with specific marketing tools and platforms is preferred but not always required, as long as the candidate demonstrates a strong ability to learn and adapt.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and performance)

Benefits:

• 100% Remote work
• Flexible working hours
• Best tech kit for work
• Participation and contribution in decision-making processes
• Start-up flair and a friendly work environment
• Support for continuous improvement and regular team events
• Transparent promotion opportunities and regular salary reviews
• Gaming hour for fun and relaxation

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for mid-level performance marketing roles in Germany and takes into account the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on e-commerce and digital marketing

Company Size: Small (11-50 employees), offering a dynamic and agile work environment

Founded: 2018, with a short history but rapid growth and success

Company Description:

• Young team specializing in development, e-commerce, and online marketing
• Focus on creating strategies tailored to clients' needs
• Full-service agency, from web development to online store setup and campaign management

Company Specialties:

• E-commerce development and marketing
• Online marketing campaigns and strategies
• Web development and design

Company Website: www.brand-boosting.de

ASSUMPTION: Brand Boosting GmbH is a growing agency with a strong focus on e-commerce and digital marketing, offering a dynamic work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid/Senior, with opportunities for growth and advancement within the agency

Reporting Structure: Reports directly to the management team, with close collaboration with other marketing specialists and the client success team

Work Arrangement: 100% remote, with flexible working hours and the option to work from home or a co-working space

Growth Opportunities:

• Advancement to a senior or management role within the agency
• Expanding skills and expertise in e-commerce and digital marketing
• Contributing to the growth and success of the agency

ASSUMPTION: This role offers opportunities for professional growth and development within the agency, as well as the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (100% remote)

Geographic Context:

• Cologne, a major city in North Rhine-Westphalia, Germany
• Known for its vibrant cultural scene and historic architecture
• Offers a high quality of life and numerous opportunities for leisure and entertainment

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work from home or a co-working space

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from home or a co-working space, with the option to change their work environment as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• Final interview with the management team

Key Assessment Areas:

• Performance marketing skills and experience
• Creativity and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate a strong passion for e-commerce and digital marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions

ATS Keywords: Performance Marketing, E-commerce, Facebook Advertising, Instagram Advertising, Google Advertising, TikTok Advertising, SEA, Social Media Marketing, Email Marketing, Influencer Marketing, UGC Management, A/B Testing, Data Analysis, Shopify Experience

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and HR department.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Insights
• Google Ads
• TikTok Ads Manager
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Shopify Mail)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Young and dynamic
• Focused on client success and satisfaction
• Collaborative and supportive work environment

Work Style:

• Agile and adaptable
• Results-driven and focused on continuous improvement
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about e-commerce and digital marketing?
• Do you have strong communication and collaboration skills?

ASSUMPTION: Brand Boosting GmbH values a strong cultural fit and looks for candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Adapting to remote work and maintaining productivity
• Balancing work and personal life in a flexible work environment

ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, but with a focus on e-commerce and a remote work arrangement
• Brand Boosting GmbH offers a dynamic and agile work environment, with opportunities for professional growth and development
• This role may differ from other marketing roles in the agency, which may focus on different channels or aspects of marketing

ASSUMPTION: This role offers a unique combination of e-commerce focus, remote work arrangement, and opportunities for professional growth and development.

📝 Sample Projects

• Managing a successful Facebook advertising campaign for an e-commerce client
• Developing and executing a social media strategy for a brand launch on Instagram and TikTok
• Analyzing campaign performance and optimizing for better results using Google Analytics

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, but may vary depending on the specific needs and preferences of the client and agency.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of managing performance marketing campaigns in a remote work environment?
• How does the agency support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency measure the success of its performance marketing campaigns?
• What are the most important qualities for a successful candidate in this role?

ASSUMPTION: These questions demonstrate a strong interest in the role and company, as well as a willingness to learn and adapt.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.