π Core Information
πΉ Job Title: International Marketing Manager
πΉ Company: Vitabiotics
πΉ Location: London, NW2 7HF
πΉ Job Type: Full-Time, On-site
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing international brand strategies
- Collaborating with distribution partners and internal departments
- Building relationships with key opinion leaders and influencers
- Monitoring competitor insights and providing input to financial forecasts
- Building and managing a team of talented marketeers
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in international marketing to succeed.
π Key Responsibilities
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Create and execute international brand strategies in the B2B and B2B2C space, in liaison with distribution partners
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Work closely with internal departments to ensure short and long-term plans are created, tracked, and adjusted to deliver the companyβs goals
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Create and implement a range of marketing and training tools, sharing best practice both locally and globally
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Build and maintain relationships with KOLs, agencies, and other influencers
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Gather and act on competitor insights
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Provide input to financial forecasts, control budgets, and monitor pricing; developing metrics and reports for management
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Build a team of talented marketeers to support campaigns and activities on the ground in markets and in head office
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
π― Required Qualifications
Education: Educated to degree level or equivalent
Experience: Extensive years of experience in a similar role, with cultural understanding of different regions and countries
Required Skills:
- Strategic and analytical skills
- Marketing and communication skills
- Project management and operational skills
- Business acumen
- Leadership and collaboration
Preferred Skills:
- Business degree or similar with MBA
- Experience of budgeting, financial control, and negotiation
ASSUMPTION: While an MBA is desirable, a proven track record in international marketing and relevant experience are more important for this role.
π° Compensation & Benefits
Salary Range: Β£60,000 per annum
Benefits:
- Competitive annual leave package (24 days plus bank holidays β increases to 27 days after 5 yearsβ service)
- Bupa dental cover
- 50% staff discount on all Vitabiotics products
- Staff skills training
- Health and wellbeing programme
- Pension contributions
- Sick pay support
- Free onsite parking
- Enhanced maternity or paternity leave
- Company events
- Fresh fruit and snacks
- 2 Charity days a year
Working Hours: Monday β Friday 9:00am β 6:00pm + 1 hour lunch break
ASSUMPTION: The salary range is competitive for the industry and location, with a comprehensive benefits package.
π Applicant Insights
π Company Context
Industry: Vitabiotics operates in the wellness and fitness services industry, with a focus on nutritional healthcare products
Company Size: Vitabiotics has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 1971, with a rich history of innovation and research in nutritional healthcare
Company Description:
- Vitabiotics has pioneered advances in nutritional healthcare for over 45 years
- The company is committed to human health and research, with a unique portfolio of products at the forefront of scientific developments
- Vitabiotics is the UKβs No.1 vitamin company, exporting to over 100 countries, and has received the Queenβs Awards for Innovation and International Trade
Company Specialties:
- Nutritional healthcare products
- Clinical research and innovation
- International trade and distribution
Company Website: http://www.vitabiotics.com
ASSUMPTION: Vitabioticsβ focus on innovation, research, and international trade creates a dynamic and challenging work environment.
π Role Analysis
Career Level: This role is at the senior manager level, with significant responsibility for international marketing strategies and team management
Reporting Structure: The International Marketing Manager will report directly to the Head of Marketing and work closely with internal departments and distribution partners
Work Arrangement: This role is on-site, with the possibility of occasional travel to international markets
Growth Opportunities:
- Expanding the companyβs international presence and market share
- Developing and mentoring a team of talented marketeers
- Potential career progression to a Head of Marketing or similar role
ASSUMPTION: Success in this role will depend on the candidateβs ability to build strong relationships, both internally and externally, and to drive international marketing strategies that deliver results.
π Location & Work Environment
Office Type: Vitabioticsβ head office is located in North West London, with a modern and collaborative work environment
Office Location(s): London, NW2 7HF
Geographic Context:
- London offers a vibrant and multicultural city environment, with excellent transportation links and a wide range of amenities
- The office is located in a residential area with easy access to public transportation
- The company offers free onsite parking for employees
Work Schedule: The work schedule is Monday β Friday, 9:00am β 6:00pm, with a one-hour lunch break. The company offers a competitive annual leave package, with 24 days of annual leave plus bank holidays, increasing to 27 days after 5 years of service.
ASSUMPTION: The work environment at Vitabiotics is collaborative and innovative, with a strong focus on employee wellbeing and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Face-to-face interview with the Head of Marketing and other department heads
- Final interview with the CEO or other senior executives
Key Assessment Areas:
- International marketing experience and strategic thinking
- Cultural awareness and understanding of different markets
- Leadership and team management skills
- Communication and presentation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of successful international marketing campaigns you have led or contributed to
- Research Vitabioticsβ products and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement
ATS Keywords: International marketing, brand strategy, distribution partners, KOLs, competitor insights, financial forecasts, team management, marketing tools, global campaigns
ASSUMPTION: The interview process at Vitabiotics is thorough and comprehensive, with a strong focus on cultural fit and alignment with the companyβs values.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidateβs role and responsibilities.
π Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Integrity
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with diverse teams and cultures?
- Do you have a proven track record of driving results and delivering outcomes?
- Are you adaptable and responsive to change?
ASSUMPTION: Vitabiotics values candidates who are innovative, collaborative, and results-driven, with a strong commitment to excellence.
β οΈ Potential Challenges
- Managing multiple international markets and distribution partners
- Balancing short-term and long-term marketing strategies
- Adapting to cultural differences and market nuances
- Monitoring and controlling budgets and financial forecasts
ASSUMPTION: Success in this role will require strong project management skills, cultural awareness, and the ability to balance multiple priorities.
π Similar Roles Comparison
- Unlike other marketing roles, this position focuses exclusively on international marketing and requires a strong understanding of global markets and distribution channels
- Vitabioticsβ focus on innovation and research sets it apart from other wellness and fitness services companies
- Career progression in this role could lead to a Head of Marketing or similar position, with increased responsibility for the companyβs overall marketing strategy
ASSUMPTION: This role offers a unique opportunity to drive international marketing strategies and expand the companyβs global presence.
π Sample Projects
- Developing and executing a global marketing campaign for a new product launch
- Conducting market research and analysis to identify new opportunities for international expansion
- Building and maintaining relationships with key opinion leaders and influencers in target markets
ASSUMPTION: Sample projects will vary depending on the specific needs and priorities of the company and the market.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the companyβs overall marketing strategy?
- What are the most challenging aspects of working with international distribution partners?
- How does the company support the professional development and growth of its employees?
- What is the companyβs approach to work-life balance and employee wellbeing?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process will help demonstrate your interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of successful international marketing campaigns you have led or contributed to
- Research Vitabioticsβ products and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.