Vitabiotics logo

International Marketing Manager

Vitabiotics
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: International Marketing Manager

πŸ”Ή Company: Vitabiotics

πŸ”Ή Location: London, NW2 7HF

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing international brand strategies
  • Collaborating with distribution partners and internal departments
  • Building relationships with key opinion leaders and influencers
  • Monitoring competitor insights and providing input to financial forecasts
  • Building and managing a team of talented marketeers

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in international marketing to succeed.

πŸ“‹ Key Responsibilities

βœ… Create and execute international brand strategies in the B2B and B2B2C space, in liaison with distribution partners

βœ… Work closely with internal departments to ensure short and long-term plans are created, tracked, and adjusted to deliver the company’s goals

βœ… Create and implement a range of marketing and training tools, sharing best practice both locally and globally

βœ… Build and maintain relationships with KOLs, agencies, and other influencers

βœ… Gather and act on competitor insights

βœ… Provide input to financial forecasts, control budgets, and monitor pricing; developing metrics and reports for management

βœ… Build a team of talented marketeers to support campaigns and activities on the ground in markets and in head office

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Educated to degree level or equivalent

Experience: Extensive years of experience in a similar role, with cultural understanding of different regions and countries

Required Skills:

  • Strategic and analytical skills
  • Marketing and communication skills
  • Project management and operational skills
  • Business acumen
  • Leadership and collaboration

Preferred Skills:

  • Business degree or similar with MBA
  • Experience of budgeting, financial control, and negotiation

ASSUMPTION: While an MBA is desirable, a proven track record in international marketing and relevant experience are more important for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 per annum

Benefits:

  • Competitive annual leave package (24 days plus bank holidays – increases to 27 days after 5 years’ service)
  • Bupa dental cover
  • 50% staff discount on all Vitabiotics products
  • Staff skills training
  • Health and wellbeing programme
  • Pension contributions
  • Sick pay support
  • Free onsite parking
  • Enhanced maternity or paternity leave
  • Company events
  • Fresh fruit and snacks
  • 2 Charity days a year

Working Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

ASSUMPTION: The salary range is competitive for the industry and location, with a comprehensive benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Vitabiotics operates in the wellness and fitness services industry, with a focus on nutritional healthcare products

Company Size: Vitabiotics has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1971, with a rich history of innovation and research in nutritional healthcare

Company Description:

  • Vitabiotics has pioneered advances in nutritional healthcare for over 45 years
  • The company is committed to human health and research, with a unique portfolio of products at the forefront of scientific developments
  • Vitabiotics is the UK’s No.1 vitamin company, exporting to over 100 countries, and has received the Queen’s Awards for Innovation and International Trade

Company Specialties:

  • Nutritional healthcare products
  • Clinical research and innovation
  • International trade and distribution

Company Website: http://www.vitabiotics.com

ASSUMPTION: Vitabiotics’ focus on innovation, research, and international trade creates a dynamic and challenging work environment.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, with significant responsibility for international marketing strategies and team management

Reporting Structure: The International Marketing Manager will report directly to the Head of Marketing and work closely with internal departments and distribution partners

Work Arrangement: This role is on-site, with the possibility of occasional travel to international markets

Growth Opportunities:

  • Expanding the company’s international presence and market share
  • Developing and mentoring a team of talented marketeers
  • Potential career progression to a Head of Marketing or similar role

ASSUMPTION: Success in this role will depend on the candidate’s ability to build strong relationships, both internally and externally, and to drive international marketing strategies that deliver results.

🌍 Location & Work Environment

Office Type: Vitabiotics’ head office is located in North West London, with a modern and collaborative work environment

Office Location(s): London, NW2 7HF

Geographic Context:

  • London offers a vibrant and multicultural city environment, with excellent transportation links and a wide range of amenities
  • The office is located in a residential area with easy access to public transportation
  • The company offers free onsite parking for employees

Work Schedule: The work schedule is Monday – Friday, 9:00am – 6:00pm, with a one-hour lunch break. The company offers a competitive annual leave package, with 24 days of annual leave plus bank holidays, increasing to 27 days after 5 years of service.

ASSUMPTION: The work environment at Vitabiotics is collaborative and innovative, with a strong focus on employee wellbeing and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • Face-to-face interview with the Head of Marketing and other department heads
  • Final interview with the CEO or other senior executives

Key Assessment Areas:

  • International marketing experience and strategic thinking
  • Cultural awareness and understanding of different markets
  • Leadership and team management skills
  • Communication and presentation skills
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
  • Prepare examples of successful international marketing campaigns you have led or contributed to
  • Research Vitabiotics’ products and market position to demonstrate your understanding of the company and industry
  • Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement

ATS Keywords: International marketing, brand strategy, distribution partners, KOLs, competitor insights, financial forecasts, team management, marketing tools, global campaigns

ASSUMPTION: The interview process at Vitabiotics is thorough and comprehensive, with a strong focus on cultural fit and alignment with the company’s values.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate’s role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Integrity
  • Collaboration
  • Excellence

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and focused on delivering outcomes
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working with diverse teams and cultures?
  • Do you have a proven track record of driving results and delivering outcomes?
  • Are you adaptable and responsive to change?

ASSUMPTION: Vitabiotics values candidates who are innovative, collaborative, and results-driven, with a strong commitment to excellence.

⚠️ Potential Challenges

  • Managing multiple international markets and distribution partners
  • Balancing short-term and long-term marketing strategies
  • Adapting to cultural differences and market nuances
  • Monitoring and controlling budgets and financial forecasts

ASSUMPTION: Success in this role will require strong project management skills, cultural awareness, and the ability to balance multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses exclusively on international marketing and requires a strong understanding of global markets and distribution channels
  • Vitabiotics’ focus on innovation and research sets it apart from other wellness and fitness services companies
  • Career progression in this role could lead to a Head of Marketing or similar position, with increased responsibility for the company’s overall marketing strategy

ASSUMPTION: This role offers a unique opportunity to drive international marketing strategies and expand the company’s global presence.

πŸ“ Sample Projects

  • Developing and executing a global marketing campaign for a new product launch
  • Conducting market research and analysis to identify new opportunities for international expansion
  • Building and maintaining relationships with key opinion leaders and influencers in target markets

ASSUMPTION: Sample projects will vary depending on the specific needs and priorities of the company and the market.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the company’s overall marketing strategy?
  • What are the most challenging aspects of working with international distribution partners?
  • How does the company support the professional development and growth of its employees?
  • What is the company’s approach to work-life balance and employee wellbeing?

ASSUMPTION: Asking thoughtful and engaging questions during the interview process will help demonstrate your interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
  • Prepare examples of successful international marketing campaigns you have led or contributed to
  • Research Vitabiotics’ products and market position to demonstrate your understanding of the company and industry
  • Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.