International Marketing Manager

📌 Core Information

🔹 Job Title: International Marketing Manager

🔹 Company: Vitabiotics

🔹 Location: London, NW2 7HF

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing international brand strategies
• Collaborating with distribution partners and internal departments
• Building relationships with key opinion leaders and influencers
• Monitoring competitor insights and providing input to financial forecasts
• Building and managing a team of talented marketeers

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in international marketing to succeed.

📋 Key Responsibilities

✅ Create and execute international brand strategies in the B2B and B2B2C space, in liaison with distribution partners

✅ Work closely with internal departments to ensure short and long-term plans are created, tracked, and adjusted to deliver the company’s goals

✅ Create and implement a range of marketing and training tools, sharing best practice both locally and globally

✅ Build and maintain relationships with KOLs, agencies, and other influencers

✅ Gather and act on competitor insights

✅ Provide input to financial forecasts, control budgets, and monitor pricing; developing metrics and reports for management

✅ Build a team of talented marketeers to support campaigns and activities on the ground in markets and in head office

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Educated to degree level or equivalent

Experience: Extensive years of experience in a similar role, with cultural understanding of different regions and countries

Required Skills:

• Strategic and analytical skills
• Marketing and communication skills
• Project management and operational skills
• Business acumen
• Leadership and collaboration

Preferred Skills:

• Business degree or similar with MBA
• Experience of budgeting, financial control, and negotiation

ASSUMPTION: While an MBA is desirable, a proven track record in international marketing and relevant experience are more important for this role.

💰 Compensation & Benefits

Salary Range: £60,000 per annum

Benefits:

• Competitive annual leave package (24 days plus bank holidays – increases to 27 days after 5 years’ service)
• Bupa dental cover
• 50% staff discount on all Vitabiotics products
• Staff skills training
• Health and wellbeing programme
• Pension contributions
• Sick pay support
• Free onsite parking
• Enhanced maternity or paternity leave
• Company events
• Fresh fruit and snacks
• 2 Charity days a year

Working Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

ASSUMPTION: The salary range is competitive for the industry and location, with a comprehensive benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Vitabiotics operates in the wellness and fitness services industry, with a focus on nutritional healthcare products

Company Size: Vitabiotics has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1971, with a rich history of innovation and research in nutritional healthcare

Company Description:

• Vitabiotics has pioneered advances in nutritional healthcare for over 45 years
• The company is committed to human health and research, with a unique portfolio of products at the forefront of scientific developments
• Vitabiotics is the UK’s No.1 vitamin company, exporting to over 100 countries, and has received the Queen’s Awards for Innovation and International Trade

Company Specialties:

• Nutritional healthcare products
• Clinical research and innovation
• International trade and distribution

Company Website: http://www.vitabiotics.com

ASSUMPTION: Vitabiotics’ focus on innovation, research, and international trade creates a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the senior manager level, with significant responsibility for international marketing strategies and team management

Reporting Structure: The International Marketing Manager will report directly to the Head of Marketing and work closely with internal departments and distribution partners

Work Arrangement: This role is on-site, with the possibility of occasional travel to international markets

Growth Opportunities:

• Expanding the company’s international presence and market share
• Developing and mentoring a team of talented marketeers
• Potential career progression to a Head of Marketing or similar role

ASSUMPTION: Success in this role will depend on the candidate’s ability to build strong relationships, both internally and externally, and to drive international marketing strategies that deliver results.

🌍 Location & Work Environment

Office Type: Vitabiotics’ head office is located in North West London, with a modern and collaborative work environment

Office Location(s): London, NW2 7HF

Geographic Context:

• London offers a vibrant and multicultural city environment, with excellent transportation links and a wide range of amenities
• The office is located in a residential area with easy access to public transportation
• The company offers free onsite parking for employees

Work Schedule: The work schedule is Monday – Friday, 9:00am – 6:00pm, with a one-hour lunch break. The company offers a competitive annual leave package, with 24 days of annual leave plus bank holidays, increasing to 27 days after 5 years of service.

ASSUMPTION: The work environment at Vitabiotics is collaborative and innovative, with a strong focus on employee wellbeing and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Face-to-face interview with the Head of Marketing and other department heads
• Final interview with the CEO or other senior executives

Key Assessment Areas:

• International marketing experience and strategic thinking
• Cultural awareness and understanding of different markets
• Leadership and team management skills
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
• Prepare examples of successful international marketing campaigns you have led or contributed to
• Research Vitabiotics’ products and market position to demonstrate your understanding of the company and industry
• Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement

ATS Keywords: International marketing, brand strategy, distribution partners, KOLs, competitor insights, financial forecasts, team management, marketing tools, global campaigns

ASSUMPTION: The interview process at Vitabiotics is thorough and comprehensive, with a strong focus on cultural fit and alignment with the company’s values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate’s role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering outcomes
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with diverse teams and cultures?
• Do you have a proven track record of driving results and delivering outcomes?
• Are you adaptable and responsive to change?

ASSUMPTION: Vitabiotics values candidates who are innovative, collaborative, and results-driven, with a strong commitment to excellence.

⚠️ Potential Challenges

• Managing multiple international markets and distribution partners
• Balancing short-term and long-term marketing strategies
• Adapting to cultural differences and market nuances
• Monitoring and controlling budgets and financial forecasts

ASSUMPTION: Success in this role will require strong project management skills, cultural awareness, and the ability to balance multiple priorities.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses exclusively on international marketing and requires a strong understanding of global markets and distribution channels
• Vitabiotics’ focus on innovation and research sets it apart from other wellness and fitness services companies
• Career progression in this role could lead to a Head of Marketing or similar position, with increased responsibility for the company’s overall marketing strategy

ASSUMPTION: This role offers a unique opportunity to drive international marketing strategies and expand the company’s global presence.

📝 Sample Projects

• Developing and executing a global marketing campaign for a new product launch
• Conducting market research and analysis to identify new opportunities for international expansion
• Building and maintaining relationships with key opinion leaders and influencers in target markets

ASSUMPTION: Sample projects will vary depending on the specific needs and priorities of the company and the market.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company’s overall marketing strategy?
• What are the most challenging aspects of working with international distribution partners?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to work-life balance and employee wellbeing?

ASSUMPTION: Asking thoughtful and engaging questions during the interview process will help demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
• Prepare examples of successful international marketing campaigns you have led or contributed to
• Research Vitabiotics’ products and market position to demonstrate your understanding of the company and industry
• Prepare questions to ask the interview panel about the company, team, or role to show your interest and engagement

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.