Rep.Guide logo

International Marketing Manager/in (m/w/d)

Rep.Guide
Full-time
On-site
Hamburg, Hamburg, Germany

πŸ“Œ Core Information

πŸ”Ή Job Title: International Marketing Manager (m/w/d)

πŸ”Ή Company: Rep.Guide

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: March 12, 2025

πŸ”Ή Experience Level: Entry-level to 2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing international marketing strategies for European markets
  • Creating innovative marketing campaigns to reach target audiences
  • Building and maintaining partnerships within the industry
  • Working in a dynamic and innovative environment with a focus on digital transformation

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to succeed in the international marketing landscape.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing marketing strategies for European markets

βœ… Creating and executing creative marketing campaigns

βœ… Designing and producing marketing materials

βœ… Building and maintaining partnerships with relevant industry players

βœ… Collaborating with local sales teams to develop targeted measures for various regions

ASSUMPTION: This role requires a strong understanding of European markets and the ability to adapt marketing strategies to different regions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, preferably in an international context

Required Skills:

  • Excellent communication skills in German and English
  • Strong creative and problem-solving skills
  • Proven ability to work independently and in a team
  • Familiarity with marketing tools and software

Preferred Skills:

  • Experience in the agriculture or construction machinery industry
  • Fluency in additional European languages

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

  • Challenging role in building a European market leader
  • Dynamic and motivated team
  • Secure employment with a growing, family-owned mid-sized company
  • Competitive compensation package, including 13th month's salary
  • Appreciation for ideas and abilities
  • Exciting company events, such as the annual "HEAT WAVE festival by FRICKE"

Working Hours: Full-time, standard office hours with flexibility

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing positions in Germany.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rep.Guide operates in the agriculture and construction machinery industry, focusing on providing technical vehicle documentation to workshops across Europe.

Company Size: Rep.Guide is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Rep.Guide was founded in 2019 as part of the Fricke group's innovation lab, FRI:X.

Company Description:

  • Rep.Guide is Europe's leading multi-brand database for agriculture machinery, helping hundreds of workshops maintain and repair tractors of all common brands.
  • The company is located in the heart of Hamburg, with a highly motivated and diverse team working to improve the Rep.Guide platform daily.
  • Rep.Guide's mission is to build the platform into a must-have tool for every agriculture workshop worldwide.

Company Specialties:

  • Agriculture
  • Agtech
  • Software
  • Workshops
  • Technical documentation

Company Website: repguide.eu

ASSUMPTION: Rep.Guide's focus on innovation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The International Marketing Manager reports directly to the company's management team.

Work Arrangement: This role is on-site, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

  • Expanding the company's European market presence
  • Developing new marketing strategies and campaigns
  • Building and maintaining strategic partnerships
  • Potential career progression into senior marketing roles

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Rep.Guide continues to expand its European market presence.

🌍 Location & Work Environment

Office Type: Rep.Guide's office is located in the heart of Hamburg, offering a modern and collaborative work environment.

Office Location(s): Spaldingstraße 68, Hamburg, 20097, DE

Geographic Context:

  • Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries.
  • The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
  • Hamburg offers a high quality of life, with excellent public transportation, green spaces, and a diverse range of neighborhoods.

Work Schedule: Standard office hours with flexibility, depending on the company's policies and the employee's needs.

ASSUMPTION: Hamburg's vibrant cultural scene and high quality of life make it an attractive location for marketing professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview to discuss qualifications and fit
  • On-site interview with the management team
  • Final decision and job offer

Key Assessment Areas:

  • Communication skills and language proficiency
  • Creativity and problem-solving abilities
  • Adaptability and cultural awareness
  • Motivation and fit with company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your international marketing experience and skills.
  • Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects.
  • Demonstrate your understanding of the agriculture and construction machinery industry during the interview.

ATS Keywords: International Marketing, European Markets, Marketing Strategy, Creative Campaigns, Partnership Building, Industry Knowledge, Language Skills, Cultural Awareness

ASSUMPTION: Applicants should emphasize their international marketing experience and language skills to stand out in the application process.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Design software (e.g., Adobe Creative Suite, Sketch)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer focus
  • Continuous learning

Work Style:

  • Dynamic and agile
  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in dynamic and innovative environments?
  • Are you comfortable working in a small, agile team?
  • Do you have strong communication skills and the ability to adapt to different cultures?

ASSUMPTION: Applicants should assess their fit with Rep.Guide's company values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

  • Navigating the complexities of international marketing in diverse European markets
  • Balancing creative and strategic marketing efforts with day-to-day operational tasks
  • Adapting to the fast-paced and ever-changing digital landscape
  • Managing multiple projects and priorities simultaneously

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them during the interview process.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing positions in its focus on international marketing and the agriculture and construction machinery industry.
  • Rep.Guide's small company size offers a more agile and dynamic work environment compared to larger corporations.
  • Career progression opportunities may be more limited in a small company, but they also offer the chance to have a significant impact on the company's growth and success.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product in a specific European market
  • Building and maintaining strategic partnerships with key industry players in multiple European countries
  • Conducting market research to identify trends and opportunities in the European agriculture and construction machinery industry

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the European agriculture and construction machinery industry, and how does this role address them?
  • How does Rep.Guide support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does it accommodate remote work?
  • How does the management team collaborate and make decisions, and what is the company's communication style?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Rep.Guide jobs page
  • Tailor your resume and cover letter to highlight your international marketing experience and skills
  • Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.