International Marketing Manager/in (m/w/d)

📌 Core Information

🔹 Job Title: International Marketing Manager (m/w/d)

🔹 Company: Rep.Guide

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: March 12, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing international marketing strategies for European markets
• Creating innovative marketing campaigns to reach target audiences
• Building and maintaining partnerships within the industry
• Working in a dynamic and innovative environment with a focus on digital transformation

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to succeed in the international marketing landscape.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for European markets

✅ Creating and executing creative marketing campaigns

✅ Designing and producing marketing materials

✅ Building and maintaining partnerships with relevant industry players

✅ Collaborating with local sales teams to develop targeted measures for various regions

ASSUMPTION: This role requires a strong understanding of European markets and the ability to adapt marketing strategies to different regions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, preferably in an international context

Required Skills:

• Excellent communication skills in German and English
• Strong creative and problem-solving skills
• Proven ability to work independently and in a team
• Familiarity with marketing tools and software

Preferred Skills:

• Experience in the agriculture or construction machinery industry
• Fluency in additional European languages

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Challenging role in building a European market leader
• Dynamic and motivated team
• Secure employment with a growing, family-owned mid-sized company
• Competitive compensation package, including 13th month's salary
• Appreciation for ideas and abilities
• Exciting company events, such as the annual "HEAT WAVE festival by FRICKE"

Working Hours: Full-time, standard office hours with flexibility

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Rep.Guide operates in the agriculture and construction machinery industry, focusing on providing technical vehicle documentation to workshops across Europe.

Company Size: Rep.Guide is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Rep.Guide was founded in 2019 as part of the Fricke group's innovation lab, FRI:X.

Company Description:

• Rep.Guide is Europe's leading multi-brand database for agriculture machinery, helping hundreds of workshops maintain and repair tractors of all common brands.
• The company is located in the heart of Hamburg, with a highly motivated and diverse team working to improve the Rep.Guide platform daily.
• Rep.Guide's mission is to build the platform into a must-have tool for every agriculture workshop worldwide.

Company Specialties:

• Agriculture
• Agtech
• Software
• Workshops
• Technical documentation

Company Website: repguide.eu

ASSUMPTION: Rep.Guide's focus on innovation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The International Marketing Manager reports directly to the company's management team.

Work Arrangement: This role is on-site, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Expanding the company's European market presence
• Developing new marketing strategies and campaigns
• Building and maintaining strategic partnerships
• Potential career progression into senior marketing roles

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Rep.Guide continues to expand its European market presence.

🌍 Location & Work Environment

Office Type: Rep.Guide's office is located in the heart of Hamburg, offering a modern and collaborative work environment.

Office Location(s): Spaldingstraße 68, Hamburg, 20097, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries.
• The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
• Hamburg offers a high quality of life, with excellent public transportation, green spaces, and a diverse range of neighborhoods.

Work Schedule: Standard office hours with flexibility, depending on the company's policies and the employee's needs.

ASSUMPTION: Hamburg's vibrant cultural scene and high quality of life make it an attractive location for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and problem-solving abilities
• Adaptability and cultural awareness
• Motivation and fit with company culture

Application Tips:

• Tailor your resume and cover letter to highlight your international marketing experience and skills.
• Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects.
• Demonstrate your understanding of the agriculture and construction machinery industry during the interview.

ATS Keywords: International Marketing, European Markets, Marketing Strategy, Creative Campaigns, Partnership Building, Industry Knowledge, Language Skills, Cultural Awareness

ASSUMPTION: Applicants should emphasize their international marketing experience and language skills to stand out in the application process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Design software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Continuous learning

Work Style:

• Dynamic and agile
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in dynamic and innovative environments?
• Are you comfortable working in a small, agile team?
• Do you have strong communication skills and the ability to adapt to different cultures?

ASSUMPTION: Applicants should assess their fit with Rep.Guide's company values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

• Navigating the complexities of international marketing in diverse European markets
• Balancing creative and strategic marketing efforts with day-to-day operational tasks
• Adapting to the fast-paced and ever-changing digital landscape
• Managing multiple projects and priorities simultaneously

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them during the interview process.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on international marketing and the agriculture and construction machinery industry.
• Rep.Guide's small company size offers a more agile and dynamic work environment compared to larger corporations.
• Career progression opportunities may be more limited in a small company, but they also offer the chance to have a significant impact on the company's growth and success.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in a specific European market
• Building and maintaining strategic partnerships with key industry players in multiple European countries
• Conducting market research to identify trends and opportunities in the European agriculture and construction machinery industry

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the European agriculture and construction machinery industry, and how does this role address them?
• How does Rep.Guide support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it accommodate remote work?
• How does the management team collaborate and make decisions, and what is the company's communication style?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rep.Guide jobs page
• Tailor your resume and cover letter to highlight your international marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.