π Core Information
πΉ Job Title: International Marketing Manager (m/w/d)
πΉ Company: Rep.Guide
πΉ Location: Hamburg, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: March 12, 2025
πΉ Experience Level: Entry-level to 2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing international marketing strategies for European markets
- Creating innovative marketing campaigns to reach target audiences
- Building and maintaining partnerships within the industry
- Working in a dynamic and innovative environment with a focus on digital transformation
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to succeed in the international marketing landscape.
π Key Responsibilities
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Developing and implementing marketing strategies for European markets
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Creating and executing creative marketing campaigns
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Designing and producing marketing materials
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Building and maintaining partnerships with relevant industry players
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Collaborating with local sales teams to develop targeted measures for various regions
ASSUMPTION: This role requires a strong understanding of European markets and the ability to adapt marketing strategies to different regions.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, preferably in an international context
Required Skills:
- Excellent communication skills in German and English
- Strong creative and problem-solving skills
- Proven ability to work independently and in a team
- Familiarity with marketing tools and software
Preferred Skills:
- Experience in the agriculture or construction machinery industry
- Fluency in additional European languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for this role.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (based on experience and qualifications)
Benefits:
- Challenging role in building a European market leader
- Dynamic and motivated team
- Secure employment with a growing, family-owned mid-sized company
- Competitive compensation package, including 13th month's salary
- Appreciation for ideas and abilities
- Exciting company events, such as the annual "HEAT WAVE festival by FRICKE"
Working Hours: Full-time, standard office hours with flexibility
ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing positions in Germany.
π Applicant Insights
π Company Context
Industry: Rep.Guide operates in the agriculture and construction machinery industry, focusing on providing technical vehicle documentation to workshops across Europe.
Company Size: Rep.Guide is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Rep.Guide was founded in 2019 as part of the Fricke group's innovation lab, FRI:X.
Company Description:
- Rep.Guide is Europe's leading multi-brand database for agriculture machinery, helping hundreds of workshops maintain and repair tractors of all common brands.
- The company is located in the heart of Hamburg, with a highly motivated and diverse team working to improve the Rep.Guide platform daily.
- Rep.Guide's mission is to build the platform into a must-have tool for every agriculture workshop worldwide.
Company Specialties:
- Agriculture
- Agtech
- Software
- Workshops
- Technical documentation
Company Website: repguide.eu
ASSUMPTION: Rep.Guide's focus on innovation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.
π Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company.
Reporting Structure: The International Marketing Manager reports directly to the company's management team.
Work Arrangement: This role is on-site, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Expanding the company's European market presence
- Developing new marketing strategies and campaigns
- Building and maintaining strategic partnerships
- Potential career progression into senior marketing roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Rep.Guide continues to expand its European market presence.
π Location & Work Environment
Office Type: Rep.Guide's office is located in the heart of Hamburg, offering a modern and collaborative work environment.
Office Location(s): SpaldingstraΓe 68, Hamburg, 20097, DE
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries.
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
- Hamburg offers a high quality of life, with excellent public transportation, green spaces, and a diverse range of neighborhoods.
Work Schedule: Standard office hours with flexibility, depending on the company's policies and the employee's needs.
ASSUMPTION: Hamburg's vibrant cultural scene and high quality of life make it an attractive location for marketing professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the management team
- Final decision and job offer
Key Assessment Areas:
- Communication skills and language proficiency
- Creativity and problem-solving abilities
- Adaptability and cultural awareness
- Motivation and fit with company culture
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and skills.
- Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects.
- Demonstrate your understanding of the agriculture and construction machinery industry during the interview.
ATS Keywords: International Marketing, European Markets, Marketing Strategy, Creative Campaigns, Partnership Building, Industry Knowledge, Language Skills, Cultural Awareness
ASSUMPTION: Applicants should emphasize their international marketing experience and language skills to stand out in the application process.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Design software (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Continuous learning
Work Style:
- Dynamic and agile
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in dynamic and innovative environments?
- Are you comfortable working in a small, agile team?
- Do you have strong communication skills and the ability to adapt to different cultures?
ASSUMPTION: Applicants should assess their fit with Rep.Guide's company values and work style to ensure a successful integration into the team.
β οΈ Potential Challenges
- Navigating the complexities of international marketing in diverse European markets
- Balancing creative and strategic marketing efforts with day-to-day operational tasks
- Adapting to the fast-paced and ever-changing digital landscape
- Managing multiple projects and priorities simultaneously
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them during the interview process.
π Similar Roles Comparison
- This role differs from other marketing positions in its focus on international marketing and the agriculture and construction machinery industry.
- Rep.Guide's small company size offers a more agile and dynamic work environment compared to larger corporations.
- Career progression opportunities may be more limited in a small company, but they also offer the chance to have a significant impact on the company's growth and success.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.
π Sample Projects
- Developing and executing a marketing campaign to launch a new product in a specific European market
- Building and maintaining strategic partnerships with key industry players in multiple European countries
- Conducting market research to identify trends and opportunities in the European agriculture and construction machinery industry
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
β Key Questions to Ask During Interview
- What are the most significant challenges facing the European agriculture and construction machinery industry, and how does this role address them?
- How does Rep.Guide support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it accommodate remote work?
- How does the management team collaborate and make decisions, and what is the company's communication style?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Rep.Guide jobs page
- Tailor your resume and cover letter to highlight your international marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on their international aspects
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.