International Marketing Manager/in (m/w/d)

📌 Core Information

🔹 Job Title: International Marketing Manager (m/w/d)

🔹 Company: Rep.Guide

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: March 12, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing international marketing strategies for European markets
• Creating innovative marketing campaigns to reach target audiences
• Building partnerships within the industry to establish RepGuide as a leading platform
• Working in a dynamic and innovative environment with a focus on digital transformation

ASSUMPTION: This role requires a strong understanding of European markets and the ability to adapt marketing strategies to different regions.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies with a focus on European markets

✅ Collaborating with local sales teams to create targeted marketing measures

✅ Conceptualizing and executing creative marketing campaigns

✅ Creating marketing materials, including texts for campaigns and emails, as well as digital and print designs

✅ Building and maintaining partnerships with relevant industry players

ASSUMPTION: This role may require occasional travel to attend industry events or meet with partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in international marketing, preferably in the B2B sector

Required Skills:

• Excellent communication and presentation skills in German and English
• Strong analytical and strategic thinking
• Proven ability to work independently and in a team
• Experience with marketing tools and software
• Familiarity with the agriculture and construction machinery industry

Preferred Skills:

• Experience with SEO and SEM
• Fluency in additional European languages
• Knowledge of the European market and cultural differences

ASSUMPTION: While a degree in marketing or a related field is preferred, the company values personal engagement, creativity, and problem-solving skills over formal qualifications.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Challenging role in building a European market leader
• Dynamic and motivated team
• Stability and growth opportunities within the Fricke group
• Competitive salary and 13th month's pay
• Appreciation for ideas and skills
• Company events, including the annual "HEAT WAVE festival by FRICKE"

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Germany. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Rep.Guide operates in the farming industry, focusing on agriculture and construction machinery.

Company Size: Rep.Guide is a small company with 11-50 employees, offering a close-knit and collaborative work environment.

Founded: Rep.Guide was founded in 2019 as part of the Fricke group's innovation lab, FRI:X.

Company Description:

• Rep.Guide is Europe's leading multi-brand database for agricultural and construction machinery
• The platform helps workshops professionally repair and maintain tractors of all common brands
• Rep.Guide is located in the city center of Hamburg, Germany

Company Specialties:

• Agriculture
• Agtech
• Software
• Workshops
• Technical documentation

Company Website: repguide.eu

ASSUMPTION: As a small company, Rep.Guide offers a high degree of autonomy and the opportunity to make a significant impact on the business.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience.

Reporting Structure: The International Marketing Manager reports directly to the management of Rep.Guide.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As Rep.Guide continues to grow, there may be opportunities for the International Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and digital transformation may present opportunities for professional development in emerging technologies

ASSUMPTION: Given the company's size and growth trajectory, there may be limited opportunities for vertical progression within the marketing department. However, the company's focus on innovation and digital transformation may present opportunities for horizontal mobility or professional development.

🌍 Location & Work Environment

Office Type: Rep.Guide's office is located in the city center of Hamburg, offering a vibrant and dynamic work environment.

Office Location(s): Spaldingstraße 68, Hamburg, 20097, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries
• The city is known for its vibrant cultural scene, including numerous museums, theaters, and music venues
• Hamburg offers a high quality of life, with a well-developed public transportation system, numerous parks, and a diverse range of neighborhoods

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) with the possibility of flexible working arrangements for specific tasks or projects.

ASSUMPTION: While the company offers a dynamic and innovative work environment, the on-site nature of the role may require some flexibility in working hours to accommodate meetings or events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role in more detail and assess cultural fit
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the European market and cultural differences
• Showcase your creativity and problem-solving skills through relevant examples or projects

ATS Keywords: International Marketing, European Markets, Marketing Strategy, Creative Campaigns, Partnership Building, Agriculture, Construction Machinery, Technical Documentation

ASSUMPTION: As a small company, Rep.Guide may not use an Applicant Tracking System (ATS) for resume screening. However, including relevant keywords in your application materials can still help demonstrate your fit for the role.

🛠️ Tools & Technologies

• Marketing tools and software (e.g., CRM, email marketing platforms, SEO tools)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on digital transformation and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working collaboratively and taking on responsibility for your projects?
• Do you have a strong customer focus and a commitment to delivering high-quality work?

ASSUMPTION: As a small company, Rep.Guide places a high value on cultural fit and looks for candidates who are a good match for their dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or meet with partners
• The company's focus on innovation and digital transformation may present challenges in keeping up with rapidly evolving technologies and trends
• The on-site nature of the role may require some flexibility in working hours to accommodate meetings or events
• The company's small size may limit opportunities for vertical progression within the marketing department

ASSUMPTION: While Rep.Guide offers a dynamic and innovative work environment, candidates should be prepared for the challenges that come with working in a small, fast-growing company.

📈 Similar Roles Comparison

• This role is similar to other international marketing positions, but with a focus on the agriculture and construction machinery industry
• The role requires a strong understanding of European markets and the ability to adapt marketing strategies to different regions
• Compared to other mid-level marketing roles, this position offers a high degree of autonomy and the opportunity to make a significant impact on the business

ASSUMPTION: While this role shares similarities with other international marketing positions, its focus on the agriculture and construction machinery industry and the company's small size make it unique.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new product or service in the European market
• Conducting market research to identify trends and opportunities in the European agriculture and construction machinery industry
• Building partnerships with relevant industry players to expand RepGuide's reach and influence

ASSUMPTION: The specific projects required for this role may vary depending on the company's needs and the candidate's background.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Rep.Guide support the professional development of its employees?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does Rep.Guide measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rep.Guide careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing work, including campaigns, projects, or case studies, to demonstrate your creativity and problem-solving skills
• Follow up with the company one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.