📌 Core Information
🔹 Job Title: International Marketing Manager (m/w/d)
🔹 Company: Swiss IT Security Group AG
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with mobile working option)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing international marketing strategies to strengthen brand visibility
- Collaborating closely with portfolio units and sales to align on and implement impactful international marketing initiatives
- Leading the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts
- Managing end-to-end marketing projects across diverse formats and touchpoints
- Overseeing external partners and agencies, including briefing, coordination, and ensuring delivery quality
ASSUMPTION: This role requires a high level of strategic thinking, business acumen, and strong project management skills. The ideal candidate will have experience working in an international marketing environment and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Drive the development and execution of international marketing strategies to strengthen brand visibility, while aligning with regional nuances and overarching business objectives
✅ Collaborate closely with portfolio units and sales to align on and implement impactful international marketing initiatives
✅ Lead the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts
✅ Manage end-to-end marketing projects across diverse formats and touchpoints
✅ Oversee external partners and agencies, including briefing, coordination, and ensuring delivery quality
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Media or Communication Management, Business Administration, or a related field
Experience: Several years of professional experience within an international marketing environment, demonstrating strong collaboration with key stakeholders and successful management of diverse marketing projects
Required Skills:
- Proven track record in international marketing
- Excellent communication and presentation skills in English and German
- Strong business mindset and proactive approach
- Excellent teamwork abilities and strong collaboration skills
- First practical experience with AI-powered marketing tools
Preferred Skills:
- Experience in the IT security industry
- Fluency in additional languages
ASSUMPTION: Given the international nature of the role, proficiency in English is essential. Fluency in German is also required, as the role is based in Germany.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in Germany)
Benefits:
- Mobile working and flexible working time models
- Structured onboarding and intensive training
- Creative work scope and personal development opportunities
- Interesting employee conditions
- Employee referral program
- Modern IT equipment
- Open culture and team events
Working Hours: Full-time (40 hours per week) with flexible hours and the option of mobile working
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager with the required experience level in Germany. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: The Swiss IT Security Group AG is a leading IT security enterprise that offers comprehensive IT security solutions based on protection, detection, and defense. They provide tailored strategies and innovative technologies to secure their clients' digital future.
Company Size: The company has 501-1,000 employees, providing a large and diverse work environment.
Founded: The company was founded in 2017 and has since grown to become a prominent player in the IT security industry.
Company Description:
- End-to-end security solutions provider
- International client base
- Focus on protection, detection, and defense
Company Specialties:
- IT security solutions
- International marketing
- Customized services and innovative solutions
Company Website: www.sits.com/en
ASSUMPTION: The company's focus on international marketing and IT security makes it an attractive option for candidates with relevant experience and an interest in the industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing manager role with potential for growth and development
Reporting Structure: The role reports directly to the Head of Marketing and works closely with international stakeholders and sales teams
Work Arrangement: Hybrid work arrangement with the option of mobile working, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- Potential for career progression within the marketing department or the wider organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in an international marketing environment and develop skills in AI-powered marketing tools
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Cologne, Germany
Office Location(s): Konrad-Adenauer Ring 33, 50668 Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and a major cultural and economic hub
- The city is well-connected by public transportation and has a vibrant business ecosystem
- Cologne is home to numerous international companies and organizations
Work Schedule: Full-time (40 hours per week) with flexible hours and the option of mobile working
ASSUMPTION: The location in Cologne provides easy access to international markets and a diverse talent pool, making it an attractive option for candidates seeking an international work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- International marketing experience and strategic thinking
- Communication and presentation skills
- Business mindset and proactive approach
- Teamwork abilities and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research the company and its industry to demonstrate your understanding of the role and the market
ATS Keywords: International marketing, AI-powered marketing tools, strategic planning, campaign management, cross-channel marketing, stakeholder collaboration, project management
ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company's culture, with a focus on international marketing experience and strategic thinking.
🛠️ Tools & Technologies
- AI-powered marketing tools
- Marketing automation platforms
- Project management software
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The role requires experience with AI-powered marketing tools and a general understanding of marketing automation platforms and project management software.
👔 Cultural Fit Considerations
Company Values:
- Appreciation and respectful communication
- Team spirit and collaboration
- Structured onboarding and intensive training
- Work-life blending and flexible working time models
- Personal development opportunities and interesting training
- Employee conditions and benefits
- Employee referral program
- Modern work environment and IT equipment
- Open culture and team events
Work Style:
- Proactive and hands-on approach
- Strong business mindset
- Excellent communication and teamwork abilities
- Ability to work effectively with international stakeholders
Self-Assessment Questions:
- Do you have experience working in an international marketing environment?
- Are you comfortable managing multiple projects simultaneously?
- Do you have strong communication and presentation skills in English and German?
- Are you proactive, with a strong business mindset and excellent teamwork abilities?
ASSUMPTION: The company values a strong work-life balance, appreciation, and team spirit, making it an attractive option for candidates seeking a supportive and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may be challenging for some candidates
- Working with international stakeholders may require cultural sensitivity and adaptability
- The role may involve occasional travel to international offices or client sites
- Candidates may face competition from other experienced marketing professionals
ASSUMPTION: The role presents unique challenges and opportunities for growth and development, requiring a proactive and adaptable candidate.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on international marketing and the use of AI-powered marketing tools
- International marketing experience is crucial for success in this role, as it is less common in other marketing positions
- Career progression in this role may lead to senior marketing management or international marketing director positions
ASSUMPTION: The role offers unique opportunities for candidates with international marketing experience and an interest in AI-powered marketing tools.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to launch a new product in multiple international markets
- Managing a team of external partners and agencies to deliver a comprehensive rebranding project for an international client
- Conducting market research and analysis to inform international marketing strategy and improve brand visibility
ASSUMPTION: The role offers a variety of projects and initiatives, allowing candidates to develop their skills and gain experience in international marketing.
❓ Key Questions to Ask During Interview
- Can you describe the company's international marketing strategy and how this role contributes to its success?
- How does the company support the professional development of its marketing team members?
- What is the company's approach to working with international stakeholders and clients?
- How does the company measure the success of its international marketing initiatives?
- What opportunities are there for career progression within the marketing department or the wider organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research the company and its industry to demonstrate your understanding of the role and the market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
