📌 Core Information
🔹 Job Title: International Marketing Manager (m/w/d)
🔹 Company: SITS Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with option of mobile working)
🚀 Job Overview
Key aspects of this role include:
- Driving international marketing strategies to strengthen brand visibility
- Collaborating closely with portfolio units and sales to implement impactful marketing initiatives
- Leading the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts
- Managing end-to-end marketing projects across diverse formats and touchpoints
- Overseeing external partners and agencies to ensure delivery quality
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and excellent communication skills to succeed in a dynamic, international environment.
📋 Key Responsibilities
✅ Drive the development and execution of international marketing strategies to strengthen brand visibility, while aligning with regional nuances and overarching business objectives
✅ Collaborate closely with portfolio units and sales to align on and implement impactful international marketing initiatives
✅ Lead the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts
✅ Manage end-to-end marketing projects across diverse formats and touchpoints
✅ Oversee external partners and agencies, including briefing, coordination, and ensuring delivery quality
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Media, Communication Management, Business Administration, or a related field
Experience: Several years of professional experience within an international marketing environment, demonstrating strong collaboration with key stakeholders and successful management of diverse marketing projects
Required Skills:
- Excellent communication and presentation skills in English and good German proficiency (both written and spoken)
- Highly proactive, strong business mindset, and outstanding teamwork abilities
- First practical experience with AI-powered marketing tools
Preferred Skills:
- Experience in the cybersecurity industry
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with a strong business background and experience working with international teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in Germany)
Benefits:
- Mobile working and flexible working time models
- Structured onboarding and intensive training
- Creative work and personal development opportunities
- Interesting employee conditions
- Employee referral program
- Modern IT equipment
- Open corporate culture and team events
Working Hours: Full-time (40 hours per week) with flexible hours and the option of mobile working
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: Medium (501-1,000 employees)
Founded: 2017
Company Description:
- SITS Group is a leading IT security enterprise offering comprehensive security solutions based on protection, detection, and defense
- The company provides tailored strategies and innovative technologies to secure clients' digital future
- SITS Group has over 700 employees and operates internationally
Company Specialties:
- IT security solutions
- Cybersecurity consulting
- Managed security services
Company Website: www.sits.com/en/
ASSUMPTION: SITS Group is a growing company with a strong focus on innovation and international expansion.
📊 Role Analysis
Career Level: Mid-level marketing management role with potential for growth and increased responsibility
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (with option of mobile working)
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing department
- Opportunities to work on international projects and gain experience in a global environment
- Possibility to develop skills in AI-powered marketing tools and other emerging technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's international marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cologne, Germany (with option of mobile working)
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, rich history, and a high quality of life
- The city is well-connected by public transportation and has a thriving business community
- Cologne is home to several major IT and technology companies
Work Schedule: Full-time (40 hours per week) with flexible hours and the option of mobile working
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or video call interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing and communication skills
- Strategic thinking and business acumen
- Project management and organizational skills
- Language proficiency in English and German
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Provide specific examples of your experience working with international stakeholders and managing marketing projects
- Demonstrate your understanding of the cybersecurity industry and how your skills and experience make you a strong fit for this role
ATS Keywords: International marketing, strategic planning, cross-functional collaboration, project management, AI-powered marketing tools, English, German
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills.
🛠️ Tools & Technologies
- AI-powered marketing tools (e.g., marketing automation platforms)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with AI-powered marketing tools and marketing automation platforms is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Appreciation and respectful communication
- Team spirit and collaboration
- Structured onboarding and intensive training
- Work-life blending and flexible working time models
- Perspectives for personal development and growth
- Interesting employee conditions and benefits
- Hire a friend employee referral program
- Modern workplace with modern IT equipment
- Open corporate culture and team events
Work Style:
- Proactive and hands-on approach
- Strong business mindset
- Excellent communication and presentation skills
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have experience working with international stakeholders and managing marketing projects in a dynamic, fast-paced environment?
- Are you comfortable using AI-powered marketing tools and other emerging technologies?
- Do you thrive in a collaborative, team-oriented work environment with a strong focus on appreciation and respectful communication?
ASSUMPTION: SITS Group values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing projects and stakeholders simultaneously
- Balancing regional nuances with overarching business objectives in international marketing strategies
- Keeping up with emerging technologies and trends in the cybersecurity industry
- Adapting to a hybrid work arrangement and maintaining productivity outside of the office
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on international marketing strategies and collaboration with international stakeholders
- In the cybersecurity industry, this role requires a strong understanding of the industry and its unique challenges and opportunities
- Career progression in this role may involve moving into a more senior marketing leadership position or specializing in a specific aspect of international marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing within the growing cybersecurity industry.
📝 Sample Projects
- Developing and executing a comprehensive international marketing strategy to enhance brand visibility and drive business growth
- Managing a cross-functional team to plan, coordinate, and execute a major international marketing campaign
- Conducting market research and analysis to inform marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role and the impact that the successful candidate can make.
❓ Key Questions to Ask During Interview
- Can you describe the current international marketing strategies and how this role will contribute to their evolution and success?
- How does the marketing team collaborate with other departments, such as sales and product management, to ensure alignment and impactful marketing initiatives?
- What are the most significant challenges facing the company's international marketing efforts, and how can this role address them?
- What opportunities are there for growth and professional development within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being in its hybrid work arrangement?
ASSUMPTION: These questions demonstrate your interest in the role and its strategic impact, as well as your commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse application portal
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of your experience working with international stakeholders and managing marketing projects
- Follow up with the hiring manager, Donika Krasniqi, via email (donika.krasniqi@sits-group.ch) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
