International Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: International Marketing Manager (m/w/d)

🔹 Company: Swiss IT Security Group - Germany

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with mobile working option)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing international marketing strategies to strengthen brand visibility
• Collaborating with portfolio units and sales to implement impactful marketing initiatives
• Leading end-to-end marketing projects across diverse formats and touchpoints
• Overseeing external partners and agencies to ensure delivery quality

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with diverse stakeholders. It also demands a strong business acumen and a hands-on approach to project management.

📋 Key Responsibilities

✅ Drive the development and execution of international marketing strategies to strengthen brand visibility, while aligning with regional nuances and overarching business objectives

✅ Collaborate closely with portfolio units and sales to align on and implement impactful international marketing initiatives

✅ Lead the planning, coordination, and execution of integrated, cross-channel campaigns and communication efforts

✅ Manage end-to-end marketing projects across diverse formats and touchpoints

✅ Oversee external partners and agencies, including briefing, coordination, and ensuring delivery quality

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. It requires strong project management skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Degree in Marketing, Media, Communication Management, Business Administration, or a related field

Experience: Several years of professional experience within an international marketing environment, demonstrating strong collaboration with key stakeholders and successful management of diverse marketing projects

Required Skills:

• Proven experience in international marketing
• Excellent communication and presentation skills
• Strong business mindset and proactive approach
• Fluency in English and good German proficiency, both written and spoken
• First practical experience with AI-powered marketing tools

Preferred Skills:

• Experience in the IT security industry
• Knowledge of marketing automation tools

ASSUMPTION: The required skills reflect the need for a strategic, collaborative, and proactive marketing professional with a strong business mindset and experience in international marketing.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (estimate based on industry standards for a marketing manager with 5-10 years of experience in Germany)

Benefits:

• Work-Life Blending: Mobile working and flexible working time models
• Perspectives: Scope for creative work, personal development options, and interesting training opportunities
• Corporate Benefits: Interesting and numerous employee conditions
• Modern Workplace: Modern IT equipment (e.g., company laptop, headsets, second screen, smartphone, etc.)

Working Hours: Full-time (40 hours per week) with the option of mobile working

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the company's provided information and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: The Swiss IT Security Group is a leading IT security enterprise that offers comprehensive security solutions based on protection, detection, and defense. They provide tailored strategies and innovative technologies to secure their clients' digital future.

Company Size: The company has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: The company was founded in 2017 and has since grown to become a significant player in the IT security industry.

Company Description:

• End-to-end security solutions based on protection, detection, and defense
• International client base with a focus on sustainable growth
• Customized services and innovative solutions tailored to clients' needs

Company Specialties:

• IT security solutions
• International marketing
• Customized services and innovative solutions

Company Website: www.sits.com

ASSUMPTION: The company's focus on end-to-end security solutions and international marketing makes it an attractive option for marketing professionals seeking to work in the IT security industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the company.

Reporting Structure: The role reports directly to the Head of Marketing and works closely with international stakeholders and sales teams.

Work Arrangement: The role offers a hybrid work arrangement with the option of mobile working, providing flexibility and a healthy work-life balance.

Growth Opportunities:

• Potential career progression within the marketing department or the broader organization
• Opportunities to work on diverse projects and gain experience in different aspects of marketing
• Chance to make a significant impact on the company's international marketing efforts

ASSUMPTION: The role offers numerous growth opportunities for the right candidate, including career progression, skill development, and the chance to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: The company has multiple offices across Europe, with the primary location for this role being in Cologne, Germany.

Office Location(s): Cologne, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, with numerous museums, galleries, and events
• The city is well-connected by public transportation and has an international airport
• Cologne is situated in the Rhine-Ruhr metropolitan region, which is the largest metropolitan area in Germany by population

Work Schedule: The role follows a standard full-time work schedule with the option of mobile working, providing flexibility and a healthy work-life balance.

ASSUMPTION: The location in Cologne offers a vibrant and culturally rich environment, with excellent connectivity and a strong job market. The hybrid work arrangement provides flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and business acumen
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant international marketing experience and skills
• Demonstrate your understanding of the IT security industry and the company's offerings
• Prepare for behavioral interview questions that focus on your experience with international marketing, stakeholder management, and project management

ATS Keywords: International Marketing, Strategic Planning, Stakeholder Management, Project Management, AI-Powered Marketing Tools, English, German

ASSUMPTION: The application process is likely to involve multiple rounds of interviews, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit. Tailoring your application materials to highlight your relevant experience and skills will increase your chances of success.

🛠️ Tools & Technologies

• AI-powered marketing tools
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The role requires experience with AI-powered marketing tools and may involve the use of marketing automation tools, project management tools, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Appreciation: An open-hearted, respectful, and appreciative communication culture
• Teamspirit: A great and supportive team structure with a focus on a healthy and collegial work environment
• Onboarding & Induction: Structured onboarding and intensive training to ensure a smooth transition into the role

Work Style:

• Proactive and hands-on approach to marketing projects
• Strong business mindset and strategic thinking
• Excellent communication and presentation skills

Self-Assessment Questions:

• Do you have experience working in an international marketing environment?
• Are you comfortable managing end-to-end marketing projects and overseeing external partners?
• Do you have a proactive and hands-on approach to marketing projects, with a strong business mindset?

ASSUMPTION: The company values a proactive and hands-on approach to marketing projects, with a strong focus on appreciation, teamspirit, and structured onboarding. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple marketing projects simultaneously, requiring strong organizational skills and prioritization
• Working with international stakeholders and sales teams, necessitating excellent communication and collaboration skills
• Keeping up-to-date with industry trends and AI-powered marketing tools, requiring continuous learning and adaptation
• Balancing strategic planning with hands-on execution, demanding a versatile skill set and adaptability

ASSUMPTION: The role presents numerous challenges, including managing multiple projects, working with international stakeholders, keeping up with industry trends, and balancing strategic planning with hands-on execution. Candidates should be prepared to tackle these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on international marketing and the need to balance strategic planning with hands-on execution
• Industry-specific context: The IT security industry is dynamic and fast-growing, with a strong focus on innovation and technological advancements
• Career path comparison: This role offers opportunities for growth and development within the marketing department or the broader organization, with potential career progression to senior marketing management positions

ASSUMPTION: The role differs from related positions in its focus on international marketing and the need to balance strategic planning with hands-on execution. The IT security industry's dynamic nature and potential career progression make it an attractive option for marketing professionals seeking growth and development opportunities.

📝 Sample Projects

• Developing and executing a comprehensive international marketing strategy to enhance brand visibility and drive business growth
• Collaborating with portfolio units and sales teams to implement impactful marketing initiatives, such as targeted campaigns or event sponsorships
• Managing end-to-end marketing projects, such as product launches or rebranding campaigns, to ensure successful execution and delivery

ASSUMPTION: The role involves a wide range of marketing projects, from strategic planning and execution to hands-on project management and stakeholder collaboration. Candidates should be prepared to take on diverse projects and demonstrate their ability to adapt to different marketing challenges.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its international marketing initiatives?
• What are the most rewarding aspects of working in the IT security industry, according to current employees?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development. It will also demonstrate your interest in the position and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant international marketing experience and skills
• Prepare for behavioral interview questions that focus on your experience with international marketing, stakeholder management, and project management
• Research the company and the IT security industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.