📌 Core Information
🔹 Job Title: International Marketing Manager - Sharpie, PaperMate
🔹 Company: Newell Brands
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing new product development and management projects across EMEA and APAC regions
- Optimizing regional product portfolios and localized packaging
- Driving market innovation while ensuring compliance with regional regulations
- Managing regional marketing plans and adapting global campaigns for local relevance
- Analyzing brand performance, ROI, and competitor activity to inform strategic decisions
- Developing consumer communications and leveraging eCommerce data to enhance omnichannel engagement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage projects related to new product development and management across EMEA and APAC regions
✅ Optimize regional product portfolios and localized packaging
✅ Ensure compliance with regional regulations while driving market innovation
✅ Manage regional marketing plans and adapt global campaigns for local relevance
✅ Analyze brand performance, ROI, and competitor activity to inform strategic decisions
✅ Develop consumer communications and leverage eCommerce data to enhance omnichannel engagement
✅ Conduct quarterly store checks and ensure alignment with merchandising and distribution principles
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in brand or trade/channel management within FMCG or CPG sectors (5-10 years)
Required Skills:
- Proven experience in project management
- Proficiency in business analytics tools (e.g., Nielsen, Circana)
- Experience managing international portfolios and localizing global strategies
- Strong communication, influencing, and negotiating skills
- Proven ability to drive business growth through consumer insights
- Experience in omnichannel marketing and eCommerce optimization
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, French, German)
- Experience working with global brand teams
ASSUMPTION: Candidates with experience in the writing instruments category may have an advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible hybrid working system (3 days in the office, 2 days at home per week)
- Unlimited access to LinkedIn Learning (17,000+ courses)
- Corporate Citizenship Philosophies (environmentally sustainable and socially sensitive business practices)
- Discounts on products from brands like Parker, DYMO, Sharpie, Contigo, and others
- Global Employee Assistance Program (confidential support for employees and their families)
- Give@Newell (paid time-off for charity activities)
- Access to Employee Resource Groups
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the manufacturing sector, focusing on consumer goods and marketing and commercial products.
Company Size: Newell Brands has 10,001+ employees, providing ample opportunities for career growth and development.
Founded: Newell Brands was founded in 1903 and has since grown into a leading global consumer goods company.
Company Description:
- Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
- The company focuses on delighting consumers by lighting up everyday moments
- Newell Brands is committed to environmentally sustainable and socially sensitive business practices
Company Specialties:
- Marketing and Commercial Products
Company Website: www.newellbrands.com
ASSUMPTION: Newell Brands' extensive product portfolio and global presence offer diverse career opportunities for employees.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering significant responsibility and autonomy.
Reporting Structure: The International Marketing Manager reports directly to the Senior Regional Marketing Manager, Writing.
Work Arrangement: This role offers a flexible hybrid working system, with employees working 3 days in the office and 2 days at home per week.
Growth Opportunities:
- Potential to take on additional responsibilities or manage larger teams as the company grows
- Opportunities to work on high-impact projects and drive business growth
- Access to online training courses and professional development opportunities
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to advance within the company.
🌍 Location & Work Environment
Office Type: Newell Brands' London office is located in Hammersmith, with additional offices in Cheadle and Manchester.
Office Location(s): London (Hammersmith), Cheadle, Manchester
Geographic Context:
- London is a major global city with a diverse population and vibrant cultural scene
- Cheadle and Manchester are located in the North West of England, offering a mix of urban and rural living
Work Schedule: The flexible hybrid working system allows employees to balance their work and personal lives more effectively.
ASSUMPTION: The location of Newell Brands' offices provides employees with access to diverse cultural experiences and opportunities for personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Initial phone interview with the recruiter
- In-depth interviews with the hiring manager and other team members
- Final interview with the senior regional marketing manager
Key Assessment Areas:
- Cultural fit and alignment with Newell Brands' core values
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Newell Brands and the writing instruments category to demonstrate your enthusiasm and understanding of the business
ATS Keywords: International Marketing Manager, Sharpie, PaperMate, Newell Brands, FMCG, CPG, Brand Management, Project Management, Business Analytics, Consumer Insights, Omnichannel Marketing, eCommerce Optimization
ASSUMPTION: Newell Brands' application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Business analytics tools (e.g., Nielsen, Circana)
- Project management software (e.g., Asana, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Newell Brands provides employees with access to the tools and technologies needed to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold ethical standards and act with honesty and transparency
- Teamwork: Collaborate effectively with colleagues and stakeholders
- Passion for Winning: Demonstrate a strong desire to succeed and achieve results
- Ownership: Take responsibility for your actions and decisions
- Leadership: Inspire and motivate others to achieve shared goals
Work Style:
- Strategic and analytical mindset
- Strong communication and influencing skills
- Ability to work independently and manage multiple projects
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- Do you align with Newell Brands' core values, and can you provide examples of how you've demonstrated these values in your previous roles?
- How do you approach working collaboratively with global brand teams, and can you share an example of a successful cross-functional project you've led?
- Can you describe a situation where you had to adapt to a significant change in your work environment, and how did you handle it?
ASSUMPTION: Newell Brands values candidates who can demonstrate a strong cultural fit and the ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing remote work and in-office collaboration effectively
- Adapting to a fast-paced, dynamic work environment
- Working with global brand teams and managing international portfolios
ASSUMPTION: This role may present challenges, but it also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on international portfolios and localized strategies
- Newell Brands' global presence and extensive product portfolio provide unique opportunities for career growth and development
- This role may offer more autonomy and responsibility than similar positions in smaller companies
ASSUMPTION: This role offers a unique blend of strategic, operational, and project management responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a regional marketing plan for a new product launch
- Managing a global brand team to localize packaging and optimize product assortment
- Conducting a competitive analysis and developing a strategic response to a competitor's new product launch
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the International Marketing Manager role at Newell Brands.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenge the team faced in the past year, and how did you overcome it?
- How does Newell Brands support the professional development of its employees, and what opportunities are available for growth within the company?
- Can you provide an example of a successful cross-functional collaboration project, and what was your role in it?
- How does Newell Brands measure the success of its marketing campaigns, and what key performance indicators (KPIs) do you focus on?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Newell Brands and the writing instruments category to demonstrate your enthusiasm and understanding of the business
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
