📌 Core Information
🔹 Job Title: International Marketing Programs Specialist
🔹 Company: Tines
🔹 Location: Dublin, Leinster, Ireland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning, building, and executing integrated regional marketing programs across EMEA and APAC
- Collaborating with cross-functional teams to support regional pipeline growth and brand development
- Localizing global campaigns and messaging to align with regional nuances, buyer personas, and market maturity levels
- Managing event logistics, contracts, timelines, and budgets for field and digital events
- Tracking and reporting on marketing performance metrics such as MQLs, influenced pipeline, and ROI
ASSUMPTION: This role requires a strong understanding of regional marketing strategies and the ability to adapt global campaigns to local markets.
📋 Key Responsibilities
✅ Plan, build, and execute integrated regional marketing programs across EMEA and APAC, including webinars, digital campaigns, partner co-marketing, field events, and content syndication
✅ Work in close alignment with Sales, Global Demand Generation, and Partnerships to support regional pipeline growth and brand development
✅ Research and evaluate regional opportunities such as third-party events, sponsorships, media partnerships, and activations that support business objectives
✅ Partner with content and product marketing teams to ensure campaign messaging and assets are relevant, compelling, and regionally appropriate
✅ Build and execute audience-focused field and digital events, including third-party sponsorships, executive roundtables, roadshows, and workshops
✅ Maintain and elevate the regional marketing campaign calendar, track budget usage, and report on performance metrics such as MQLs, influenced pipeline, and ROI
✅ Support large-scale global events and brand campaigns with localized execution and logistics
✅ Continuously identify opportunities to improve processes, streamline execution, and elevate the regional marketing playbook
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to juggle multiple initiatives across time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in B2B marketing, ideally within the SaaS or tech industry, with a focus on regional or international marketing programs within EMEA
Required Skills:
- Proven success in executing integrated marketing programs and events that drive awareness, demand, and pipeline
- Experience collaborating closely with sales, partnerships, and cross-functional marketing teams to align goals and drive execution
- Data-driven mindset with the ability to measure marketing impact, optimize performance, and communicate results to stakeholders
- Strong project management, multitasking, and organizational skills
- Excellent written and verbal communication skills, with a sharp eye for detail and tone
- Proactive, self-starter attitude with the ability to take initiative, solve problems, and get things done independently
- Creative and adaptable, with the ability to pivot quickly and bring new ideas to the table
- Passion for global marketing and curiosity about how technology shapes customer behavior across regions
Preferred Skills:
- Familiarity with working with channel and tech alliance partners on co-marketing campaigns and events
ASSUMPTION: Candidates with experience in regional marketing within the EMEA region and a strong understanding of cultural nuances will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the Dublin area. Benefits may vary and are subject to the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2018
Company Description:
- Co-headquartered in Dublin and Boston, Tines' workflow and AI orchestration platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and do the work that matters most.
- Tines brings an impact-first approach to all teams, securely running thousands of mission-critical workflows per day across a diverse range of customers, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson.
Company Specialties:
- Workflow and AI orchestration
- Security-minded teams
- Integrated marketing programs
Company Website: https://www.tines.com/
ASSUMPTION: Tines is a growing company with a strong focus on global expansion, making it an attractive opportunity for marketing professionals looking to make a tangible impact on international growth.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Marketing Manager for EMEA & APAC
Work Arrangement: Remote OK, with opportunities for travel across regions for event support (up to 25%)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team as the company grows
- Opportunities to work on global campaigns and events, gaining experience in international marketing
- Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and contribute to the company's global expansion efforts.
🌍 Location & Work Environment
Office Type: Co-headquarters in Dublin and Boston, with remote work options
Office Location(s): The Academy, 42 Pearse Street, Dublin, IE; 1 Lincoln St, Boston, Massachusetts 02111, US
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a vibrant tech industry and a multicultural population
- Boston is a major hub for technology and innovation in the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and opportunities for travel
ASSUMPTION: The remote work option and opportunities for travel make this role attractive to candidates looking for flexibility and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager or another senior team member
Key Assessment Areas:
- Understanding of regional marketing strategies and cultural nuances
- Ability to localize global campaigns and messaging
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in regional or international marketing within the EMEA region
- Demonstrate a strong understanding of cultural nuances and regional marketing strategies
- Showcase examples of successful integrated marketing campaigns and events
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Regional Marketing, Integrated Marketing Programs, Event Management, Sales Collaboration, Data-Driven Mindset, Project Management, Communication Skills, Cultural Relevance, Creative Thinking, Adaptability, Curiosity, Lead Handoff, Budget Management, Market Research, Process Improvement
ASSUMPTION: Applicants should focus on demonstrating their regional marketing experience and cultural sensitivity in their application materials and interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Event management tools (e.g., Eventbrite, Cvent)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and event management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Speed
- Soundness
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working across different time zones and cultures?
- Do you have a proactive, self-starter attitude and take initiative to solve problems independently?
ASSUMPTION: Candidates who align with Tines' values and work style, and who are comfortable working in a fast-paced, international environment, will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple initiatives across time zones and regions
- Adapting global campaigns to local markets with varying cultural nuances
- Balancing the need for speed and agility with the requirement for thorough planning and execution
- Ensuring consistent branding and messaging across diverse regional markets
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to different cultural contexts, and balance speed with thoroughness in their work.
📈 Similar Roles Comparison
- This role differs from other regional marketing roles in its focus on integrated marketing programs and event management across EMEA and APAC
- Tines' focus on global expansion and regional marketing makes this role unique within the company
- Career progression in this role may involve moving into a more senior marketing position or specializing in a specific region or market
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Planning and executing a regional webinar series to drive brand awareness and generate pipeline in EMEA and APAC
- Localizing global marketing campaigns for specific regions, ensuring cultural relevance and resonance with target audiences
- Managing event logistics, contracts, timelines, and budgets for a series of field events across multiple regions
ASSUMPTION: Successful candidates will be able to provide examples of their experience in regional marketing, event management, and campaign localization.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing strategies currently in place at Tines, and how this role will contribute to their evolution?
- How does Tines collaborate with cross-functional teams to ensure consistent branding and messaging across diverse regional markets?
- What opportunities are there for professional growth and development within the marketing team at Tines?
- How does Tines support its employees in managing the challenges of working across different time zones and cultures?
- Can you provide an example of a successful integrated marketing campaign or event that Tines has executed in the past, and what made it successful?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Tines' regional marketing strategies, company culture, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in regional marketing, event management, and campaign localization
- Prepare examples of successful integrated marketing campaigns or events you have executed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
