📌 Core Information
🔹 Job Title: International Marketing Work Placement
🔹 Company: Ancestry
🔹 Location: London, United Kingdom
🔹 Job Type: Internship, Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (London-based with flexible work options)
🚀 Job Overview
Key aspects of this role include:
- Supporting the design, execution, and optimization of marketing campaigns across multiple channels
- Collaborating with cross-functional teams to ensure alignment on project planning, marketing initiatives, and goals
- Assisting in the development and management of a 'Content Pipeline' for particular markets
- Engaging with the community on social media and planning local market events
- Conducting market research and analysis to gain local market knowledge
ASSUMPTION: This role is designed to provide hands-on experience in international marketing, focusing on brand awareness, campaign management, and market research.
📋 Key Responsibilities
✅ Supporting the design, execution, and optimization of campaigns across multiple channels including TV, Social Media, Search, and Email
✅ Inputting into creative campaign ideas and strategies to build regional brand awareness
✅ Collaborating with cross-functional teams to ensure alignment on project planning, marketing initiatives, and goals, track deliverables, and budgets
✅ Assisting in the development and management of a 'Content Pipeline' for particular markets along with publication on site, via CRM, and Social Media
✅ Outreach and coordination with influencers to run influencer marketing campaigns
✅ Engaging with the community on social media and helping plan and manage local market events
✅ Developing strong local market knowledge and assisting with research and market analysis
✅ Being the 'first to know' about key trends, news, and launches relevant to the target market
ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on campaign management, market research, and community engagement.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: No prior work experience required
Required Skills:
- Basic knowledge of and passion for Marketing
- Highly motivated and self-directed, with a willingness to learn
- Highly numerate with strong analytical skills – ability to 'find the story' within a dataset
- Highly creative
- Familiarity with Excel/Google Sheets
Preferred Skills:
- Fluency in one or more of the following languages: Dutch, Italian, Polish, Norwegian, Danish, or Spanish
ASSUMPTION: While specific marketing experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for this role.
💰 Compensation & Benefits
Salary Range: £18,000 - £22,000 per annum (pro-rated for the internship duration)
Benefits:
- Paid internship
- Professional development opportunities, including executive speaker sessions, mentorship opportunities, lunch and learns, and workshops
- Supportive work environment with challenging projects and personalized mentorship
Working Hours: Full-time, Monday through Friday (specific hours TBC)
ASSUMPTION: The salary range is based on industry standards for marketing internships in the UK, with additional benefits focused on professional development and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Ancestry operates in the consumer genomics and family history sectors, focusing on connecting people with their past through innovative technology and data-driven insights.
Company Size: Ancestry has 1,001-5,000 employees globally, providing a large and diverse work environment for interns to grow and learn.
Founded: 1983, with a rich history in family history research and a more recent expansion into consumer genomics.
Company Description:
- Ancestry is the global leader in family history and consumer genomics, connecting people with their past through a vast collection of records and DNA testing services.
- The company is committed to a location-flexible work approach, allowing employees to choose between working in the office, from home, or a hybrid of both.
- Ancestry fosters an inclusive work environment that values diversity and encourages employees to be themselves.
Company Specialties:
- Consumer genomics and DNA testing
- Family history research and record-keeping
- Artificial Intelligence and Machine Learning for data analysis and insights
- Data science and consumer-focused technology
Company Website: Ancestry.com
ASSUMPTION: Ancestry's focus on innovation, data, and customer-centricity creates an ideal environment for interns to learn and grow in the marketing field.
📊 Role Analysis
Career Level: This role is an entry-level internship, providing hands-on experience in international marketing and campaign management.
Reporting Structure: The intern will report directly to the International Marketing Team and collaborate with various cross-functional teams, including Product, Content, and Data Science.
Work Arrangement: This role is based in London with a hybrid work arrangement, offering flexibility between working from home and the office.
Growth Opportunities:
- Exposure to various aspects of international marketing, including campaign management, market research, and content creation
- Collaboration with cross-functional teams to develop a well-rounded understanding of the business
- Potential for full-time employment upon completion of the internship, based on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for individuals to gain practical experience in international marketing while working for a global leader in the consumer genomics and family history sectors.
🌍 Location & Work Environment
Office Type: Ancestry's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 138-142 Strand, 4th Floor, London WC2R 1HH, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving business environment, offering numerous networking and professional development opportunities.
- The city is well-connected by public transportation, making it easy for interns to commute to the office.
- London provides a wide range of cultural, social, and recreational activities for interns to enjoy in their free time.
Work Schedule: Full-time, Monday through Friday, with flexible hours and remote work options available.
ASSUMPTION: Ancestry's London office provides an engaging and supportive work environment that encourages interns to learn, grow, and make a meaningful impact on the business.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Ancestry careers portal
- Phone or video screening with the hiring manager or HR representative
- In-person or virtual interview with the International Marketing Team and potential team members
- Background check and offer extension (if successful)
Key Assessment Areas:
- Marketing knowledge and passion
- Analytical and problem-solving skills
- Creativity and innovation
- Communication and collaboration skills
- Alignment with Ancestry's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills, experiences, and achievements
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your creativity, analytical skills, and ability to drive results
- Research Ancestry's company values and culture, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing, Campaign Management, Brand Awareness, Market Research, Social Media, Content Creation, Influencer Marketing, Local Market Knowledge
ASSUMPTION: Ancestry's application process is designed to assess candidates' marketing skills, creativity, and cultural fit, with a focus on finding the best fit for both the intern and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Sheets, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
ASSUMPTION: Ancestry uses industry-standard marketing tools and platforms to support the intern's work and facilitate collaboration with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Integrity
- Innovation
- Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and open to feedback
Self-Assessment Questions:
- How do my personal values align with Ancestry's company values?
- Am I comfortable working in a collaborative, data-driven environment?
- Do I have the creativity and adaptability to thrive in a fast-paced, ever-changing work environment?
ASSUMPTION: Ancestry's company culture is built on a foundation of customer obsession, collaboration, and innovation, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a new work environment and team dynamics
- Balancing the demands of an internship with academic responsibilities
- Navigating the complexities of international marketing and cross-cultural communication
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and personal development.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on international marketing, cross-cultural communication, and market research
- Ancestry's size and global presence provide interns with unique opportunities to gain exposure to various aspects of the business and work with diverse teams
- Compared to other entry-level marketing roles, this internship offers a more comprehensive and hands-on experience in campaign management, market research, and content creation
ASSUMPTION: Ancestry's international marketing internship stands out in its focus on global brand awareness, market research, and cross-cultural communication, providing interns with a unique and valuable learning experience.
📝 Sample Projects
- Developing and executing a social media campaign to promote Ancestry's DNA testing services in a target European market
- Conducting market research to identify trends and opportunities in the family history and consumer genomics sectors in a specific region
- Collaborating with the content team to create and publish locally relevant content for Ancestry's website and social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to interns in this role, highlighting the diverse and hands-on nature of the work.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing team and organization?
- What opportunities are there for professional development and growth within the company?
- How does Ancestry support work-life balance for its interns?
- What are the most rewarding and challenging aspects of working in international marketing at Ancestry?
ASSUMPTION: These questions are designed to help interns better understand the role, the team, and the company, ensuring a strong fit and a successful internship experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ancestry careers portal by 31 July 2025
- Tailor your resume and cover letter to highlight your marketing skills, experiences, and achievements
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your creativity, analytical skills, and ability to drive results
- Research Ancestry's company values and culture, and be prepared to discuss how your personal values align with theirs during your interview
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
