International Shopper & Trade Marketing Manager
yfood Labs GmbH
Full-time
On-site
London, London, City of, United Kingdom
📌 Core Information
- Job Title: International Shopper & Trade Marketing Manager
- Company: yfood Labs GmbH
- Location: London, United Kingdom
- Job Type: Full-time, Hybrid (3 office days per week)
- Category: Marketing
- Date Posted: May 2, 2025
- Experience Level: 3-5 years
- Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving shopper activations and trade excellence across international markets
- Collaborating with local teams to adapt strategies to market needs while maintaining global brand direction
- Supporting the growth of yfood's international shopper activation strategy
- Contributing to go-to-market plans for new markets and emerging market expansion
- Supporting sales teams and distribution partners with select B2B trade initiatives
ASSUMPTION: This role requires a high level of independence and initiative, as the successful candidate will be the go-to person for international teams and distribution partners.
📋 Key Responsibilities
- Shopper Marketing: Plan, execute, and evaluate shopper marketing activations in the UK and Netherlands to boost brand visibility and sell-out, adapting to local market dynamics.
- Annual Planning: Lead annual shopper and trade marketing planning for key markets in close alignment with overall business plans.
- Budget Management: Own and track budgets, KPIs, and performance metrics to ensure high impact outcomes.
- POS & Promotional Activations: Deliver high-quality POS and promotional activations that fit local needs while staying true to the brand, working closely with the in-house creative team and select agencies.
- Market Analysis: Monitor market trends, competitor activity, and activation results to continuously improve performance.
- Cross-Functional Collaboration: Collaborate with the international marketing team to align shopper marketing with overall marketing strategies and across channels.
- B2B Support: Support local sales teams with B2B materials and execution of select B2B trade shows and retailer events.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years in Shopper/Trade Marketing, ideally in FMCG, retail, or consumer goods, with first-hand experience in international shopper marketing, preferably in the UK or the Netherlands.
- Required Skills:
- Strong project management skills in international retail environments
- Excellent interpersonal and communication skills
- Proactive and solution-oriented mindset
- Creativity and ability to develop innovative ideas and influence stakeholders
- Fluency in English; Dutch, Spanish, or French are a plus
- Strong analytical and conceptual thinking with a strategic approach
Preferred Skills:
- Experience with B2B marketing and trade shows
- Knowledge of the UK and/or Dutch retail landscape
- Familiarity with yfood or similar brands in the Smart Food category
ASSUMPTION: Candidates with experience in international shopper marketing and a strong understanding of the UK and/or Dutch retail landscape will be at a significant advantage.
💰 Compensation & Benefits
- Salary Range: £55,000 - £65,000 per annum (based on experience and market rates for similar roles in London)
- Benefits:
- 30 days paid vacation per year
- Public transportation contribution (€30/month)
- Bicycle leasing through JobRad
- Health management workshops and campaigns
- Free snacks and beverages, including yfood products
- Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Food & Beverages
- Company Size: 201-500 employees
- Founded: 2017
- Company Description: yfood creates convenient, tasty, complete food that enables people to eat better when on the go or time is short. With yfood, the company aims to shape the future of nutrition by supporting various lifestyles, from busy employees to outdoor adventurers and globetrotters.
- Company Specialties: Nutrition, Food and Drink, Health, Wellbeing, Efficiency, Retail, Online Retail, Ecommerce, Tasty, Growing, Young, Friendly Environment, Great Team, Complete Food, Food Tech, and Convenience Food
📊 Role Analysis
- Career Level: Mid-level marketing professional with international experience
- Reporting Structure: This role reports directly to the International Marketing Director based in Munich, Germany, and works closely with local country teams and distribution partners.
- Work Arrangement: Hybrid (3 office days per week), with remote work flexibility for other EU countries through the Workation program.
- Growth Opportunities:
- Potential to expand the role's scope as yfood continues to grow internationally
- Opportunities to work on cross-functional projects and contribute to the company's overall marketing strategy
- Possibility to take on more responsibility and advance within the international marketing team
ASSUMPTION: This role offers significant growth potential as yfood continues to expand its international presence and strengthen its marketing efforts.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in central London
- Office Location: Landwehrstraße 60-62, München, Bavaria 80336, DE (with regular travel to London)
- Geographic Context: London, a major global city with a vibrant food and beverage industry, offers a diverse range of cultural experiences and a thriving job market.
- Work Schedule: Full-time (40 hours per week), with flexible remote work options and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from other EU countries through the Workation program.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → In-depth interview with the hiring manager and local team members → Final interview with the International Marketing Director → Job offer
- Key Assessment Areas: Shopper marketing expertise, international experience, project management skills, communication and collaboration, creativity, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your international shopper marketing experience and relevant skills
- Prepare examples of successful shopper marketing campaigns you've led or contributed to in international markets
- Research yfood's mission, values, and products to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Shopper Marketing, Trade Marketing, International Marketing, Project Management, Retail, FMCG, Consumer Goods, Brand Strategy, Promotional Activations, Stakeholder Management, B2B Marketing, Sales Support, Market Trends, Competitor Analysis, Annual Planning, Budget Management, Performance Metrics, Cross-Functional Collaboration
ASSUMPTION: Applicants should focus on demonstrating their international shopper marketing experience and relevant skills to increase their chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch) for creating promotional materials
ASSUMPTION: The successful candidate will be comfortable using a range of marketing and project management tools to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
- Company Values: Promote equal opportunities and value diversity, agility, vacation importance, health management, go with the flow, train your taste buds, come as you are, and B Corp is king.
- Work Style: Collaborative, innovative, fast-paced, and solution-oriented
- Self-Assessment Questions:
- How do you approach adapting global brand strategies to local market needs?
- Can you provide an example of a successful shopper marketing campaign you've led or contributed to in an international market?
- How do you balance the need for creativity and innovation with the requirement to stay true to the brand?
ASSUMPTION: Candidates who align with yfood's values and work style will be more likely to succeed in this role and contribute to the company's ongoing growth and success.
⚠️ Potential Challenges
- Balancing the need to adapt to local market dynamics while maintaining global brand direction
- Managing multiple stakeholders and teams across international markets
- Keeping up with the fast-paced nature of the role and the company's rapid growth
- Potential language barriers and cultural differences when working with local teams and distribution partners
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their international experience and strong communication skills to build relationships and drive results.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on shopper marketing and trade initiatives, whereas related roles may have a broader marketing scope or focus on other aspects of the business.
- Industry-Specific Context: The UK and Dutch retail landscapes have unique characteristics and competitive dynamics that may differ from other markets.
- Career Path Comparison: This role offers a clear path for career progression within the international marketing team, with opportunities to take on more responsibility and advance as yfood continues to grow.
ASSUMPTION: Candidates should consider how their experience and skills align with the specific requirements of this role and how it fits into their long-term career goals.
📝 Sample Projects
- Developing and executing a shopper marketing campaign for a new product launch in the UK market
- Adapting global trade marketing strategies to the Dutch retail landscape to drive sell-out and market share
- Supporting the local sales team in the Netherlands with B2B materials and execution of a major retailer event
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate will be expected to lead or contribute to in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader international marketing strategy for yfood?
- What are the key priorities for the first 90 days in this role?
- How does yfood support the professional development and growth of its employees?
- What are the most significant challenges facing the international marketing team in the coming year, and how can this role contribute to addressing them?
- How does yfood measure the success of its shopper marketing initiatives, and what KPIs are most important for this role?
ASSUMPTION: These questions will help candidates better understand the role's context, priorities, and expectations, as well as yfood's approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/yfood/14412234-international-shopper-and-trade-marketing-manager)
- Tailor your resume and cover letter to highlight your international shopper marketing experience and relevant skills
- Prepare examples of successful shopper marketing campaigns you've led or contributed to in international markets
- Research yfood's mission, values, and products to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📌 Additional Information
- Company Website: [yfood.eu](http://yfood.eu)
- Company Headquarters: München, Bavaria, Germany
- Company Founded: 2017
- Company Industry: Food & Beverages
- Company Specialties: Nutrition, Food and Drink, Health, Wellbeing, Efficiency, Retail, Online Retail, Ecommerce, Tasty, Growing, Young, Friendly Environment, Great Team, Complete Food, Food Tech, and Convenience Food
- Job Title: International Shopper & Trade Marketing Manager
- Company: yfood Labs GmbH
- Location: London, United Kingdom
- Job Type: Full-time, Hybrid (3 office days per week)
- Category: Marketing
- Date Posted: May 2, 2025
- Experience Level: 3-5 years
- Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving shopper activations and trade excellence across international markets
- Collaborating with local teams to adapt strategies to market needs while maintaining global brand direction
- Supporting the growth of yfood's international shopper activation strategy
- Contributing to go-to-market plans for new markets and emerging market expansion
- Supporting sales teams and distribution partners with select B2B trade initiatives
ASSUMPTION: This role requires a high level of independence and initiative, as the successful candidate will be the go-to person for international teams and distribution partners.
📋 Key Responsibilities
- Shopper Marketing: Plan, execute, and evaluate shopper marketing activations in the UK and Netherlands to boost brand visibility and sell-out, adapting to local market dynamics.
- Annual Planning: Lead annual shopper and trade marketing planning for key markets in close alignment with overall business plans.
- Budget Management: Own and track budgets, KPIs, and performance metrics to ensure high impact outcomes.
- POS & Promotional Activations: Deliver high-quality POS and promotional activations that fit local needs while staying true to the brand, working closely with the in-house creative team and select agencies.
- Market Analysis: Monitor market trends, competitor activity, and activation results to continuously improve performance.
- Cross-Functional Collaboration: Collaborate with the international marketing team to align shopper marketing with overall marketing strategies and across channels.
- B2B Support: Support local sales teams with B2B materials and execution of select B2B trade shows and retailer events.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years in Shopper/Trade Marketing, ideally in FMCG, retail, or consumer goods, with first-hand experience in international shopper marketing, preferably in the UK or the Netherlands.
- Required Skills:
- Strong project management skills in international retail environments
- Excellent interpersonal and communication skills
- Proactive and solution-oriented mindset
- Creativity and ability to develop innovative ideas and influence stakeholders
- Fluency in English; Dutch, Spanish, or French are a plus
- Strong analytical and conceptual thinking with a strategic approach
Preferred Skills:
- Experience with B2B marketing and trade shows
- Knowledge of the UK and/or Dutch retail landscape
- Familiarity with yfood or similar brands in the Smart Food category
ASSUMPTION: Candidates with experience in international shopper marketing and a strong understanding of the UK and/or Dutch retail landscape will be at a significant advantage.
💰 Compensation & Benefits
- Salary Range: £55,000 - £65,000 per annum (based on experience and market rates for similar roles in London)
- Benefits:
- 30 days paid vacation per year
- Public transportation contribution (€30/month)
- Bicycle leasing through JobRad
- Health management workshops and campaigns
- Free snacks and beverages, including yfood products
- Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Food & Beverages
- Company Size: 201-500 employees
- Founded: 2017
- Company Description: yfood creates convenient, tasty, complete food that enables people to eat better when on the go or time is short. With yfood, the company aims to shape the future of nutrition by supporting various lifestyles, from busy employees to outdoor adventurers and globetrotters.
- Company Specialties: Nutrition, Food and Drink, Health, Wellbeing, Efficiency, Retail, Online Retail, Ecommerce, Tasty, Growing, Young, Friendly Environment, Great Team, Complete Food, Food Tech, and Convenience Food
📊 Role Analysis
- Career Level: Mid-level marketing professional with international experience
- Reporting Structure: This role reports directly to the International Marketing Director based in Munich, Germany, and works closely with local country teams and distribution partners.
- Work Arrangement: Hybrid (3 office days per week), with remote work flexibility for other EU countries through the Workation program.
- Growth Opportunities:
- Potential to expand the role's scope as yfood continues to grow internationally
- Opportunities to work on cross-functional projects and contribute to the company's overall marketing strategy
- Possibility to take on more responsibility and advance within the international marketing team
ASSUMPTION: This role offers significant growth potential as yfood continues to expand its international presence and strengthen its marketing efforts.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in central London
- Office Location: Landwehrstraße 60-62, München, Bavaria 80336, DE (with regular travel to London)
- Geographic Context: London, a major global city with a vibrant food and beverage industry, offers a diverse range of cultural experiences and a thriving job market.
- Work Schedule: Full-time (40 hours per week), with flexible remote work options and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from other EU countries through the Workation program.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → In-depth interview with the hiring manager and local team members → Final interview with the International Marketing Director → Job offer
- Key Assessment Areas: Shopper marketing expertise, international experience, project management skills, communication and collaboration, creativity, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your international shopper marketing experience and relevant skills
- Prepare examples of successful shopper marketing campaigns you've led or contributed to in international markets
- Research yfood's mission, values, and products to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Shopper Marketing, Trade Marketing, International Marketing, Project Management, Retail, FMCG, Consumer Goods, Brand Strategy, Promotional Activations, Stakeholder Management, B2B Marketing, Sales Support, Market Trends, Competitor Analysis, Annual Planning, Budget Management, Performance Metrics, Cross-Functional Collaboration
ASSUMPTION: Applicants should focus on demonstrating their international shopper marketing experience and relevant skills to increase their chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch) for creating promotional materials
ASSUMPTION: The successful candidate will be comfortable using a range of marketing and project management tools to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
- Company Values: Promote equal opportunities and value diversity, agility, vacation importance, health management, go with the flow, train your taste buds, come as you are, and B Corp is king.
- Work Style: Collaborative, innovative, fast-paced, and solution-oriented
- Self-Assessment Questions:
- How do you approach adapting global brand strategies to local market needs?
- Can you provide an example of a successful shopper marketing campaign you've led or contributed to in an international market?
- How do you balance the need for creativity and innovation with the requirement to stay true to the brand?
ASSUMPTION: Candidates who align with yfood's values and work style will be more likely to succeed in this role and contribute to the company's ongoing growth and success.
⚠️ Potential Challenges
- Balancing the need to adapt to local market dynamics while maintaining global brand direction
- Managing multiple stakeholders and teams across international markets
- Keeping up with the fast-paced nature of the role and the company's rapid growth
- Potential language barriers and cultural differences when working with local teams and distribution partners
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their international experience and strong communication skills to build relationships and drive results.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on shopper marketing and trade initiatives, whereas related roles may have a broader marketing scope or focus on other aspects of the business.
- Industry-Specific Context: The UK and Dutch retail landscapes have unique characteristics and competitive dynamics that may differ from other markets.
- Career Path Comparison: This role offers a clear path for career progression within the international marketing team, with opportunities to take on more responsibility and advance as yfood continues to grow.
ASSUMPTION: Candidates should consider how their experience and skills align with the specific requirements of this role and how it fits into their long-term career goals.
📝 Sample Projects
- Developing and executing a shopper marketing campaign for a new product launch in the UK market
- Adapting global trade marketing strategies to the Dutch retail landscape to drive sell-out and market share
- Supporting the local sales team in the Netherlands with B2B materials and execution of a major retailer event
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate will be expected to lead or contribute to in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader international marketing strategy for yfood?
- What are the key priorities for the first 90 days in this role?
- How does yfood support the professional development and growth of its employees?
- What are the most significant challenges facing the international marketing team in the coming year, and how can this role contribute to addressing them?
- How does yfood measure the success of its shopper marketing initiatives, and what KPIs are most important for this role?
ASSUMPTION: These questions will help candidates better understand the role's context, priorities, and expectations, as well as yfood's approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/yfood/14412234-international-shopper-and-trade-marketing-manager)
- Tailor your resume and cover letter to highlight your international shopper marketing experience and relevant skills
- Prepare examples of successful shopper marketing campaigns you've led or contributed to in international markets
- Research yfood's mission, values, and products to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📌 Additional Information
- Company Website: [yfood.eu](http://yfood.eu)
- Company Headquarters: München, Bavaria, Germany
- Company Founded: 2017
- Company Industry: Food & Beverages
- Company Specialties: Nutrition, Food and Drink, Health, Wellbeing, Efficiency, Retail, Online Retail, Ecommerce, Tasty, Growing, Young, Friendly Environment, Great Team, Complete Food, Food Tech, and Convenience Food