International Trade Marketing Manager

📌 Core Information

🔹 Job Title: International Trade Marketing Manager

🔹 Company: yfood Labs GmbH

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving in-store brand visibility and shopper engagement in the UK and Netherlands
• Supporting expansion into new regions with go-to-market strategies
• Collaborating with international teams and distribution partners
• Executing B2C and B2B trade marketing activations

ASSUMPTION: This role requires a strong understanding of international trade marketing and experience in established markets to drive success in new regions.

📋 Key Responsibilities

✅ Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences

✅ Plan, execute, and evaluate all trade marketing activations in the UK and Netherlands to boost brand visibility and sales, adapting to local market dynamics

✅ Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities

✅ Monitor POS activations, promotions, and competitor performance to refine strategies

✅ Conduct market analyses to identify trends and growth opportunities

✅ Develop and align quarterly and annual trade marketing plans for optimal execution

✅ Track budgets and activity performance to maximize efficiency and impact

✅ Collaborate with the wider marketing team to align trade marketing with overall marketing strategies

✅ Support emerging market expansion by integrating trade marketing into go-to-market plans

✅ Organize and support local sales teams on executing B2B trade shows and retailer events

ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in Trade Marketing, ideally in FMCG, retail, or consumer goods, with international exposure in the UK or Netherlands

Required Skills:

• Proven experience in international trade marketing
• Strong project management skills
• Excellent interpersonal and communication skills
• Proactive and solution-oriented mindset
• Creativity and ability to influence stakeholders
• Fluency in English; Dutch, Spanish, or French are a plus
• Strong analytical and conceptual thinking with a strategic approach

Preferred Skills:

• Experience in emerging markets
• Familiarity with B2B sales and trade shows
• Knowledge of the European retail landscape

ASSUMPTION: Candidates with experience in the UK or Netherlands and a strong understanding of the European retail landscape will be at an advantage.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Based on industry standards for mid-level marketing roles in London)

Benefits:

• 30 days paid vacation
• Health management workshops and campaigns
• Public transportation contribution
• Bicycle leasing
• Free snacks and beverages

Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work model (3 days in-office)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in London, considering the experience required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically Smart Food and convenience meals

Company Size: Medium (201-500 employees), offering a dynamic and colorful environment with international markets

Founded: 2017, with headquarters in Munich, Germany

Company Description:

• yfood creates convenient, tasty, complete food that enables people to eat better when on the go or time is short
• Committed to promoting equal opportunities and valuing diversity
• B Corp certified, meeting high social and environmental standards

Company Specialties:

• Nutrition and health
• Food and drink
• Retail and online retail
• Ecommerce and convenience food

Company Website: yfood.eu

ASSUMPTION: yfood's commitment to sustainability and social responsibility is an essential aspect of its company culture and values.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and expansion into new markets

Reporting Structure: Reports into the international headquarters team in Munich, collaborating closely with local country teams

Work Arrangement: Hybrid, with 3 days in the London office and the option to work remotely from other EU countries

Growth Opportunities:

• Expansion into new regions and markets
• Potential to take on more responsibilities as the company grows
• Opportunities to work on diverse projects and initiatives

ASSUMPTION: This role offers strong growth potential as yfood continues to expand its international footprint.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): Landwehrstraße 60-62, München, Bavaria 80336, DE (Headquarters); London, United Kingdom (for this role)

Geographic Context:

• London offers a vibrant and multicultural environment, with excellent connectivity to other major European cities
• The UK and Netherlands are established markets for yfood, with opportunities for growth and expansion
• yfood's international headquarters in Munich provides a central hub for collaboration and coordination

Work Schedule: Full-time, with flexible working hours and a hybrid work model (3 days in-office)

ASSUMPTION: The hybrid work model offers a good balance between collaboration and remote work, allowing for better work-life integration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the international headquarters team
• Final interview with the CEO or a senior team member

Key Assessment Areas:

• International trade marketing experience
• Project management skills
• Communication and collaboration abilities
• Cultural fit and alignment with yfood's values

Application Tips:

• Highlight relevant international trade marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role and yfood's company culture
• Prepare examples of successful trade marketing campaigns or initiatives you've led
• Research yfood's company values and be ready to discuss how you embody them

ATS Keywords: International Trade Marketing, FMCG, Retail, Consumer Goods, Project Management, Communication, Collaboration, Analytical Thinking, Strategic Thinking, Creativity, Influence, Market Analysis, Budget Management, Sales Support, B2B Initiatives, Brand Management, UK, Netherlands, Emerging Markets, Go-to-Market Strategies

ASSUMPTION: yfood's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive success in international markets.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social)
• Design and creative tools (e.g., Adobe Creative Suite or Canva)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or adapted to quickly.

👔 Cultural Fit Considerations

Company Values:

• Promote equal opportunities and value diversity
• Agility and adaptability
• Focus on health, wellbeing, and convenience
• Sustainability and social responsibility

Work Style:

• Collaborative and team-oriented
• Adaptable and proactive
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you embody yfood's commitment to promoting equal opportunities and valuing diversity?
• How do you approach adapting to local market dynamics and considering local differences in your trade marketing strategies?
• Can you provide an example of a time when you demonstrated creativity and influence in driving brand success?

ASSUMPTION: yfood's company culture values diversity, collaboration, and adaptability, with a strong focus on health, wellbeing, and sustainability.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders across international markets
• Adapting to local market dynamics and considering local differences
• Balancing B2C and B2B trade marketing initiatives
• Keeping up with the fast-paced growth and expansion of yfood

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive mindset.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on international trade marketing and expansion into new regions
• Industry-specific context: yfood's commitment to sustainability and social responsibility sets it apart from competitors
• Career path comparison: This role offers opportunities for growth and expansion as yfood continues to expand its international footprint

ASSUMPTION: This role is unique in its focus on international trade marketing and expansion, offering a rare opportunity for candidates to drive success in new markets.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new region
• Conducting a market analysis to identify trends and growth opportunities in an established market
• Collaborating with local sales teams to execute a successful B2B trade show or retailer event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that candidates can expect to work on in this role.

❓ Key Questions to Ask During Interview

• How does yfood support the growth and development of its international teams?
• Can you describe the structure and dynamics of the international headquarters team in Munich?
• How does yfood's commitment to sustainability and social responsibility translate into its trade marketing strategies?
• What opportunities are there for growth and expansion within this role and yfood as a whole?
• How does the hybrid work model support work-life integration for employees?

ASSUMPTION: These questions are designed to help candidates better understand yfood's company culture, values, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and yfood's company culture
• Prepare examples of successful trade marketing campaigns or initiatives you've led
• Research yfood's company values and be ready to discuss how you embody them
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.