🔹 Job Title: Internet Marketing Account Strategist (Local SEO)
🔹 Company: WebFX
🔹 Location: Georgetown, Demerara-Mahaica, Guyana
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing, 👔 Marketing Internships & Entry-Level
As an Internet Marketing Account Strategist specializing in Local SEO at WebFX, you'll play a crucial role in optimizing client websites and managing digital marketing campaigns. You'll work under senior digital marketers to support some of WebFX's largest campaigns and client accounts, developing SEO content strategies, analyzing competitors, and driving client success on the web through various digital marketing initiatives.
ASSUMPTION: This role appears to be a non-client-facing position focused on implementing SEO and digital marketing strategies rather than directly managing client relationships, based on the explicit note in the job description.
✅ Optimize client websites for search engines (on-page SEO) - 20% of role
✅ Develop SEO content strategies for the copywriting team - 15% of role
✅ Manage client SEO and PPC campaigns - 15% of role
✅ Create digital marketing campaign reports and analyze ROI - 10% of role
✅ Analyze competitors' websites and online marketing initiatives - 5% of role
✅ Write ad copy, emails, and other content - 10% of role
✅ Manage other digital marketing campaigns (Email, CRO, etc.) - 15% of role
✅ Correct technical issues on the backend of websites
✅ Optimize web content for keywords related to customer products/services
✅ Perform A/B testing, website usability, and conversion rate optimization
Education: Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above 3.4)
Experience: Customer service experience in any industry required; basic HTML, advertising agency experience, digital marketing experience, and Google Analytics experience are all considered a plus
Skills:
Salary Range: Negotiable, based on experience
Benefits:
ASSUMPTION: Given WebFX's global presence and the location in Guyana, this compensation is likely competitive for the local market, though specific figures aren't provided to make a definitive comparison.
Industry Position: WebFX is a Google Premier Partner with a global presence, focused on providing digital marketing solutions to mid-size businesses.
Company Size: Growing company that has doubled in size over the past 5 years with offices in the US, Guatemala, South Africa, and now Guyana.
Company Stage: Established growth company with plans to become a publicly traded global tech company by 2030.
ASSUMPTION: Based on their expansion plans and current trajectory, WebFX appears to be in a significant growth phase, actively expanding their international presence.
Career Level: Entry to Mid-level (based on the educational requirements and position within the strategy track)
Reporting Structure: Reports to senior digital marketers
Team Size/Composition: Not specified, but likely part of a marketing team structure with specialists in various digital marketing disciplines
Growth Opportunities: Clear advancement potential through merit-based promotions, with the company explicitly stating they "promote from within"
ASSUMPTION: This position appears to be designed as a growth role where junior marketers can develop skills under senior guidance with a path toward more strategic responsibilities over time.
Office Type: In-office (Georgetown, Guyana location)
Geographic Context: Georgetown is the capital city of Guyana in South America, providing an opportunity to work for a global company in a developing tech market.
Work Schedule: Flexible start time between 8-10am
Regional Considerations: This represents part of WebFX's global expansion, joining their other international offices in Guatemala and South Africa.
ASSUMPTION: Given the emphasis on office locations and flexible start times, this appears to be primarily an in-office position rather than remote work, though specific work-from-home policies aren't mentioned.
Typical Process: Resume/CV review (must be submitted in English), likely followed by skills assessments and interviews focusing on communication abilities and SEO knowledge.
Key Assessment Areas: Written communication skills, SEO knowledge, analytical capabilities, problem-solving approach, and attention to detail.
Application Tips: Highlight any customer service experience, digital marketing knowledge, and demonstrated analytical skills. Emphasize your ability to stay current with digital marketing trends.
ATS Keywords: SEO, digital marketing, content strategy, Google Analytics, PPC, email marketing, conversion rate optimization, A/B testing, campaign management, competitor analysis.
ASSUMPTION: Given the structured nature of the job posting and company size, applications likely go through an initial ATS screening before human review.
Google Analytics, SEO tools, PPC platforms (likely Google Ads), HTML, Content Management Systems, Email Marketing platforms, A/B testing tools, Website analytics tools
ASSUMPTION: While specific tools beyond Google Analytics aren't mentioned, these are standard technologies used in SEO and digital marketing roles.
Company Values: WebFX values growth, continuous learning, work-life balance, community impact (charitable giving), and career development.
Work Style: Detail-oriented, quality-focused, self-motivated, analytical, proactive, deadline-driven
Self-Assessment: Ask yourself if you:
ASSUMPTION: Based on the mention of being named "Best Place To Work in Pennsylvania 9 years in a row," employee satisfaction appears to be a priority for the company.
The role involves diverse responsibilities across multiple digital marketing disciplines, requiring versatility and quick skill adaptation. The position may require keeping up with rapidly evolving SEO best practices and algorithm changes. Working across international teams may involve coordination across time zones, though this isn't explicitly stated.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities listed and the company's global nature.
This role combines elements of SEO Specialist, Digital Marketing Coordinator, and Content Strategist positions. Unlike pure SEO specialists, this role also involves PPC, email marketing, and CRO. The position appears more implementation-focused than strategy-focused compared to senior marketing roles, but includes more strategic elements than pure implementer roles.
ASSUMPTION: This comparison is based on standard industry role structures in digital marketing agencies.
As an Internet Marketing Account Strategist, you might work on:
ASSUMPTION: These projects are examples derived directly from the listed responsibilities and typical SEO agency work.
ASSUMPTION: These questions are suggested based on common considerations for agency marketing roles and the specific company context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively:
Remember to emphasize your willingness to learn and adaptability, as the company explicitly states that "prior knowledge/experience is not required for any of our roles" and they provide comprehensive training.