Internet Marketing Specialist

📌 Core Information

🔹 Job Title: Internet Marketing Specialist

🔹 Company: KDCI

🔹 Location: Pasig City, Pasig, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing marketing content across various digital channels
• Optimizing content for SEO, audience engagement, and brand visibility
• Conducting market research and analyzing industry trends to enhance marketing strategies
• Monitoring campaign performance and generating data-driven insights to improve effectiveness
• Collaborating with internal teams to align marketing efforts with business objectives

ASSUMPTION: This role requires a strong focus on content creation and management, with a significant portion of time dedicated to research, optimization, and analysis.

📋 Key Responsibilities

✅ Develop, implement, and manage marketing content across various digital channels, including websites, social media, and email campaigns

✅ Optimize content for SEO, audience engagement, and brand visibility

✅ Conduct market research and analyze industry trends to enhance marketing strategies

✅ Monitor campaign performance and generate data-driven insights to improve effectiveness

✅ Collaborate with internal teams to align marketing efforts with business objectives

✅ Stay updated on the latest digital marketing trends, tools, and best practices

ASSUMPTION: This role may require working flexible hours based on project requirements and team availability.

🎯 Required Qualifications

Education: A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred (fresh graduates are welcome to apply)

Experience: Entry-level (0-2 years) experience in digital marketing or a related field

Required Skills:

• Strong command of the English language, with excellent writing, editing, and communication skills
• Detail-oriented with strong organizational and multitasking abilities
• Basic knowledge of SEO, content marketing, and digital marketing principles
• Proactive, creative, and able to work independently or as part of a team

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with HTML, CSS, and JavaScript
• Knowledge of graphic design principles and tools

ASSUMPTION: While not explicitly stated, having a basic understanding of web development principles may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for an entry-level Internet Marketing Specialist in the Philippines is typically between PHP 25,000 to PHP 35,000 per month. This estimate is based on industry standards and the company's size.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off (vacation, sick leave, holidays)
• Employee discounts on company services

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Flexible hours may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: KDCI specializes in outsourcing services, focusing on creative design, digital content creation, and e-commerce back-office support. They primarily serve clients from the US and Europe.

Company Size: KDCI has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: KDCI was founded in 2007, giving it over a decade of experience in the outsourcing industry.

Company Description:

• KDCI is a leading outsourcing company in the Philippines that specializes in offshore staffing in the fields of Creative Design, Digital Content Creation, and eCommerce Back Office Support.
• They love all things digital and are passionate about their work, with a goal to build the best possible team for their clients.
• KDCI is based in California and has various offices around the world - Manila, Hong Kong, and London.

Company Specialties:

• Back Office Services
• Accounting Services
• Data Entry Services
• E-commerce Product Data Entry Services
• Contact Center Services
• Customer Support Services
• E-commerce Customer Support Services
• Property Management Support Services
• Creative Services
• Graphic Design Services
• Photo Editing Services
• Video Editing Services
• Web & Mobile UX/UI Design Services
• Web App Development
• Back-End Development Services
• Full-Stack Development Services
• Mobile App Development Services
• Project Management Services
• Quality Assurance Testing Services
• Responsive Web Development Services

Company Website: http://www.kdci.co/

ASSUMPTION: KDCI's diverse range of services and global presence may offer opportunities for career growth and exposure to various projects.

📊 Role Analysis

Career Level: This role is an entry-level position, suitable for fresh graduates or individuals with up to 2 years of experience in digital marketing.

Reporting Structure: The Internet Marketing Specialist will likely report directly to the Marketing Manager or a similar role within the company's marketing department.

Work Arrangement: This role is on-site, requiring the candidate to work from KDCI's office in Pasig City, Philippines.

Growth Opportunities:

• As KDCI works with diverse clients, there may be opportunities to gain experience in various industries and markets.
• With time and proven performance, candidates may advance to roles such as Marketing Coordinator, Marketing Manager, or similar positions within the company.
• KDCI's global presence may also offer opportunities for international assignments or remote work in the future.

ASSUMPTION: Given KDCI's focus on digital services, there may be opportunities for the Internet Marketing Specialist to expand their skillset and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: KDCI's office is located in a corporate center, providing a professional work environment with access to amenities and facilities.

Office Location(s): One Corporate Centre, Doña Julia Vargas Ave, Ortigas Center, Pasig, 1605 Metro, room 3007, Pasig City, Metro Manila, PH

Geographic Context:

• Pasig City is a highly urbanized city in the Philippines, located within the Metro Manila area.
• The city is known for its bustling commercial and business districts, offering a mix of urban and suburban living.
• Pasig City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila.

Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday, 9:00 AM to 6:00 PM. Flexible hours may be required based on project needs.

ASSUMPTION: The work environment at KDCI is likely to be dynamic and collaborative, with a focus on digital innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and offer

Key Assessment Areas:

• Communication and writing skills
• Understanding of digital marketing principles
• Problem-solving and analytical skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for digital marketing and your fit for the company culture
• Be prepared to discuss your understanding of SEO, content marketing, and digital marketing strategies
• Research KDCI's services and clients to show your interest in and understanding of the company

ATS Keywords: Internet Marketing, SEO, Content Marketing, Digital Marketing, Market Research, Data Analysis, Campaign Performance, Collaboration, Organizational Skills, Communication Skills, Writing Skills, Editing Skills, Proactivity, Creativity, Multitasking, Flexibility

ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's skills and knowledge in digital marketing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, Zoho CRM, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Passion for digital innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Results-driven and data-informed

Self-Assessment Questions:

• Do you have a strong passion for digital marketing and staying up-to-date with industry trends?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a proven track record of delivering results and driving campaign performance?

ASSUMPTION: KDCI's company culture is likely to be energetic, creative, and focused on digital innovation, with a strong emphasis on collaboration and customer satisfaction.

⚠️ Potential Challenges

• The role may require working flexible hours based on project requirements and team availability
• Candidates may face competition from other applicants with similar qualifications and experience
• The role may involve managing multiple projects and deadlines, requiring strong organizational and time management skills
• The work environment may be fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or stable work environment

ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Content Marketing Specialist position, with a focus on managing marketing content and optimizing campaigns for SEO and audience engagement
• In comparison to other marketing roles, this position places a stronger emphasis on content creation, optimization, and analysis
• Career progression in this role may lead to positions such as Marketing Coordinator, Marketing Manager, or similar roles within the company or industry

ASSUMPTION: While the specific responsibilities and requirements may vary between companies, the core focus of this role remains consistent across the industry.

📝 Sample Projects

• Developing and implementing a content marketing strategy for an e-commerce client, including blog posts, social media posts, and email campaigns
• Conducting keyword research and on-page SEO optimization for a client's website to improve organic search rankings and traffic
• Analyzing campaign performance data to identify trends, make data-driven decisions, and optimize marketing strategies for better results

ASSUMPTION: These sample projects are based on typical responsibilities for an Internet Marketing Specialist and may vary depending on the client's needs and the company's services.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the primary challenges facing the company or the marketing department currently, and how can this role help address them?
• How does KDCI support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does KDCI approach work-life balance, and what support is available for employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role, such as digital marketing, SEO, content marketing, and campaign analysis
• Prepare a cover letter that demonstrates your enthusiasm for digital marketing and your fit for the company culture
• Be prepared to discuss your understanding of SEO, content marketing, and digital marketing strategies during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.