📌 Core Information
🔹 Job Title: Internship Customer Relationship Management - Campaign
🔹 Company: Hunkemöller
🔹 Location: Headquarters International
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Entry Level
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and setup of commercial mailings for the European Member base
- Conceptualizing, ideating, and briefing marketing emails
- Developing marketing emails using CRM tools
- Designing customer journeys for email campaigns
- Collaborating with cross-functional teams for data analysis and competitor analysis
- Contributing to larger CRM projects and maintaining an archive of statistics
ASSUMPTION: This internship is designed to provide a well-rounded experience in customer relationship management, with a focus on email marketing and campaign development. It offers an opportunity to work on real-world projects and gain practical experience in a retail environment.
📋 Key Responsibilities
✅ Support development and set up of commercial mailings for the European Member base
✅ Conceptualization, Ideation, and Briefing of Marketing Emails
✅ Develop Marketing Emails Using CRM Tool
✅ Designing Customer Journeys for Email Campaigns
✅ Support larger CRM projects
✅ Joint production of copy for mailings
✅ Set up briefings and coordinate communication i.e. for imagery in mailings
✅ Coordination with countries to translate copy and sign off
✅ Perform data analysis, generate reports, and maintain an archive of all statistics
✅ Collaborate with cross-functional teams
✅ Conduct competitor analysis
ASSUMPTION: The responsibilities listed are typical for an internship in customer relationship management, focusing on email marketing and campaign development. They provide a well-rounded experience and the opportunity to work on real-world projects.
🎯 Required Qualifications
Education: Currently enrolled in HBO/Bachelor/Master studies in Marketing, Communication, New Media, Business Administration, or a related field
Experience: No prior experience required, but familiarity with MS Office package (Word/Excel) is essential. Knowledge of HTML/Bloomreach would be an advantage.
Required Skills:
- Strong communication skills in English, with other languages being a plus but not mandatory
- Open, communicative, and stress-resistant personality
- Familiarity with MS Office package (Word/Excel)
- Knowledge of HTML/Bloomreach (advantageous)
- Available for 40 hours/week
Preferred Skills:
- Familiarity with CRM tools
- Experience in email marketing or campaign development
- Knowledge of the retail industry
ASSUMPTION: The required qualifications focus on education and relevant skills, with an emphasis on communication, teamwork, and adaptability. Familiarity with CRM tools and the retail industry would be beneficial but not mandatory.
💰 Compensation & Benefits
Salary Range: €450 per month (gross) with 8+ holiday days (based on 40h/week)
Benefits:
- Travel allowance: Max. €11,50 per day (based on travel distance), if not eligible for the free Student OV Chipcard
- Access to 25% staff discount and a company laptop
- Company gatherings like Townhalls and drinks
Working Hours: 40 hours/week, with the possibility of working from home up to 2 days per week, depending on the nature of the role.
ASSUMPTION: The compensation and benefits package is competitive for an internship in the Netherlands, with a focus on providing a comprehensive learning experience and supporting the intern's personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the lingerie and fashion sector
Company Size: Medium (5,001-10,000 employees)
Founded: 1886, with a rich history and a strong presence across Europe
Company Description:
- Europe’s leading lingerie brand with a proud history dating back to 1886
- Over 900 stores across 19 countries, with a mission to make every woman feel her most beautiful and authentic self
- Committed to creating memorable moments for customers and fostering an inclusive, dynamic, and supportive work environment for employees
- Recognized as a Top Employer in the Netherlands for 2025, reflecting a dedication to people and an exceptional workplace
Company Specialties:
- Retail
- Lingerie
- Omni Channel
- Design
- Service
- Training
- Award-winning
- Fashion
- and marketing
Company Website: http://www.jobs.hunkemoller.com/
ASSUMPTION: Hunkemöller is a well-established and respected brand in the retail industry, with a strong focus on customer experience, employee development, and creating an inclusive work environment.
📊 Role Analysis
Career Level: Entry Level - Internship
Reporting Structure: The intern will report directly to the CRM team or a designated supervisor within the marketing department.
Work Arrangement: Hybrid (3 days on-site), with the possibility of working from home up to 2 days per week, depending on the nature of the role.
Growth Opportunities:
- Potential full-time employment after the completion of the internship, based on performance and business needs
- Access to professional development opportunities, such as training and workshops, to support personal and career growth
- Exposure to various aspects of customer relationship management and marketing, providing a well-rounded experience and the opportunity to explore different career paths
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for full-time employment and access to various development opportunities.
🌍 Location & Work Environment
Office Type: Head Office (HQ)
Office Location(s): Koos Postemalaan 8, Hilversum, North Holland 1217 ZC, NL
Geographic Context:
- Hilversum is a city in the province of North Holland, located approximately 20 kilometers southeast of Amsterdam
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and festivals
- Hilversum offers a high quality of life, with a mix of urban and rural surroundings, and a strong sense of community
Work Schedule: Monday to Friday, with the possibility of working from home up to 2 days per week, depending on the nature of the role.
ASSUMPTION: The work environment is dynamic, inclusive, and supportive, with a strong focus on employee development and creating memorable moments for both customers and employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Problem-solving and analytical skills
- Creativity and innovation in email marketing and campaign development
- Familiarity with CRM tools and data analysis
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of email marketing and campaign development, as well as your familiarity with CRM tools
- Demonstrate your ability to work effectively in a team and adapt to new challenges
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
ATS Keywords: Customer Relationship Management, Email Marketing, Campaign Development, CRM Tools, Data Analysis, Teamwork, Adaptability, Problem-Solving, Communication Skills
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on communication, teamwork, and adaptability.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Microsoft Office Suite (Word, Excel)
- HTML/Bloomreach (advantageous)
ASSUMPTION: The tools and technologies listed are commonly used in customer relationship management, email marketing, and campaign development. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering: Encouraging and supporting employees to reach their full potential
- Playful: Fostering a fun and engaging work environment
- In-touch: Staying connected and responsive to customers and employees
- Inclusive: Creating a welcoming and diverse workplace
- Inspiring: Fostering creativity, innovation, and continuous learning
- Responsible: Acting with integrity and sustainability in mind
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering exceptional customer experiences
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you align with Hunkemöller's company values, particularly 'Empowering' and 'Inclusive'?
- How do you approach working in a team and adapting to new challenges in a dynamic work environment?
- How do you ensure high-quality customer experiences, both in-store and through digital channels?
ASSUMPTION: Hunkemöller places a strong emphasis on cultural fit, with a focus on empowering employees, fostering a playful work environment, and creating an inclusive workplace.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced retail environment
- Adapting to changes in priorities and workflows due to the dynamic nature of the retail industry
- Working with cross-functional teams and coordinating with international offices
- Maintaining a high level of attention to detail in data analysis and reporting
- Balancing the demands of an internship with academic responsibilities
ASSUMPTION: The challenges listed are common to internships in the retail industry, with a focus on time management, adaptability, and attention to detail. Successful candidates will be able to manage their time effectively, adapt to changes, and maintain a high level of attention to detail.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on customer relationship management and email marketing, rather than social media or content creation
- In the retail industry, this role offers a unique opportunity to gain experience in CRM and campaign development, with a strong focus on customer experience and data analysis
- Career paths may include progression to full-time roles in customer relationship management, marketing, or data analysis, depending on the candidate's skills and interests
ASSUMPTION: This role offers a unique opportunity to gain experience in customer relationship management and email marketing, with a strong focus on customer experience and data analysis. Successful candidates will be able to leverage this experience to pursue a career in marketing, data analysis, or a related field.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote a new product launch
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with the design team to create visually appealing email content
- Assisting in the planning and execution of customer events or promotions
ASSUMPTION: The sample projects listed provide a snapshot of the types of tasks and responsibilities an intern in this role might encounter, with a focus on email marketing, data analysis, and customer experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Hunkemöller?
- What opportunities are there for professional development and growth within the company?
- How does Hunkemöller support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Hunkemöller's company culture, values, and recent projects
- Practice common interview questions and develop your responses based on the role's requirements and your personal experiences
- Follow up with the hiring manager or HR representative within one week after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
