Internship - Digital and Social Media Marketing

📌 Core Information

🔹 Job Title: Internship - Digital and Social Media Marketing

🔹 Company: Unilever

🔹 Location: Rotterdam - Weena 455, Netherlands

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving impactful ideas and creativity in digital and social media marketing campaigns
• Handling end-to-end responsibilities for digital campaigns, including creating consumer journeys
• Analyzing campaign performance and optimizing strategies based on insights
• Creating engaging content for social media platforms and managing influencer partnerships
• Tracking and reporting on digital marketing metrics and KPIs

ASSUMPTION: This internship is designed to provide a comprehensive learning experience in digital and social media marketing, offering hands-on project management and campaign creation opportunities.

📋 Key Responsibilities

✅ Full ownership of digital and social campaigns, ensuring flawless execution from start to finish

✅ Handle end-to-end responsibilities for digital campaigns, including creating consumer journeys

✅ Analyze campaign performance and optimize strategies based on insights

✅ Create engaging content for social media platforms (e.g., TikTok, Instagram)

✅ Manage influencer partnerships and collaborations

✅ Track and report on digital marketing metrics and KPIs

ASSUMPTION: The role may involve additional tasks and responsibilities based on the team's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Enrolled in a Bachelor (3rd or 4th year) or Master program, preferably in Marketing

Experience: Available for 5 to 6 months starting 25th of August or 1st September 2025 (minimum 32 hours/week)

Required Skills:

• Fluency in Dutch and/or English
• Passion for creativity and driving impactful ideas
• Keen to learn digital and social marketing campaign creation, project management, and post-campaign evaluation
• Ready to lead projects and contribute to marketing goals
• Enjoy working on diverse projects, including product launches and social media assets

Preferred Skills:

• Previous experience in digital or social media marketing
• Familiarity with marketing analytics tools
• Strong communication and presentation skills

ASSUMPTION: While not explicitly stated, having a basic understanding of marketing principles and digital platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €625 gross/month allowance

Benefits:

• Travel reimbursement (if you don’t have a student travel card)
• Fun and engaging intern programs – onboarding, events, and activities with fellow interns
• Access to extensive training programs for personal and professional growth
• Flexible working environment tailored to your success

Working Hours: 32 hours/week

ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically Fast-Moving Consumer Goods (FMCG)

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers interns the opportunity to work on large-scale projects and gain exposure to diverse teams and brands.

Founded: 1872, with a rich history and extensive global presence

Company Description:

• Unilever is a British-Dutch multinational consumer goods company headquartered in London, England, and Rotterdam, Netherlands
• It produces and distributes a wide range of products, including foods, beverages, cleaning agents, beauty products, and personal care products
• Unilever is committed to sustainable living and has set ambitious goals to reduce its environmental impact and contribute positively to society

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• and Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and extensive product portfolio provide interns with diverse learning opportunities and exposure to various aspects of the business.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning

Reporting Structure: This internship role will report directly to the marketing manager or team lead

Work Arrangement: On-site, with a flexible working environment tailored to the intern's success

Growth Opportunities:

• Potential full-time employment after the internship, based on performance
• Exposure to various aspects of marketing and digital campaigns
• Development of project management, campaign creation, and evaluation skills
• Networking opportunities with industry professionals and Unilever employees

ASSUMPTION: The growth opportunities for this internship are substantial, given Unilever's large size and diverse product portfolio.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Rotterdam - Weena 455, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, with a vibrant cultural scene and a strong focus on sustainability and innovation
• The office is located in the heart of the city, offering easy access to public transportation and various amenities
• The Netherlands is known for its work-life balance, progressive policies, and high standard of living

Work Schedule: 32 hours/week, with a flexible working environment tailored to the intern's success

ASSUMPTION: The work environment at Unilever is collaborative, inclusive, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete the questionnaire sent to you
• Participate in a friendly phone call to discuss your motivations and background
• Attend an interview with the manager to discuss the opportunity further
• Receive an offer letter with details about your internship
• Complete the onboarding process and start your internship

Key Assessment Areas:

• Creativity and ability to drive impactful ideas
• Communication and presentation skills
li>Problem-solving and analytical skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your passion for digital and social media marketing and your eagerness to learn
• Showcase your understanding of Unilever's products and commitment to sustainable living

ATS Keywords: Digital Marketing, Social Media Marketing, Content Creation, Project Management, Campaign Analysis, Influencer Partnerships, Brand Engagement, Creativity, Marketing Internship, Unilever

ASSUMPTION: The application process for this internship is competitive, and applicants should tailor their materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Social media platforms (e.g., TikTok, Instagram, Facebook)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• Our Planet
• Our People
• Our Performance

Work Style:

• Collaborative and inclusive
• Focused on employee growth and development
• Committed to sustainability and positive impact

Self-Assessment Questions:

• Do you share Unilever's commitment to sustainability and positive impact?
• Are you comfortable working in a collaborative and inclusive team environment?
• Are you eager to learn and grow professionally in a dynamic and fast-paced setting?

ASSUMPTION: Unilever values diversity, inclusion, and collaboration, and interns should be comfortable working in a multicultural and dynamic environment.

⚠️ Potential Challenges

• The internship may involve working on multiple projects simultaneously, requiring strong time management and organizational skills
• The role may require occasional work outside of regular business hours to meet project deadlines
• The internship is based on-site, which may not be suitable for candidates who prefer remote or hybrid work arrangements
• The competitive nature of the internship may result in a high volume of applications, making the selection process more challenging

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This internship focuses more on digital and social media marketing than other marketing roles, offering specialized learning opportunities in these areas
• Unilever's large size and extensive product portfolio provide interns with diverse learning opportunities and exposure to various aspects of the business, compared to smaller companies or startups
• This internship is designed for students or recent graduates looking to gain practical experience in marketing, while other roles may be more suitable for experienced professionals

ASSUMPTION: The unique aspects of this internship make it an attractive opportunity for students or recent graduates interested in digital and social media marketing.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing campaign performance and optimizing strategies based on insights
• Managing influencer partnerships and collaborations to increase brand awareness
• Creating engaging content for social media platforms and optimizing it for different audiences
• Conducting market research and presenting findings to the marketing team

ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship role in the first few months?
• How does this internship fit into the overall marketing strategy for the company or specific brands?
• What opportunities are there for growth and learning within the team and the company as a whole?
• How does the team collaborate and communicate to ensure successful project execution?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Click here and upload your CV and motivation letter
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous work, if applicable
• Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.