[Internship] Marketing and Communications Intern

📌 Core Information

🔹 Job Title: Marketing and Communications Intern

🔹 Company: Bosch Group

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing events and localizing marketing materials
• Delivering effective communications through various platforms
• Translating and writing PR articles for external magazines and brochures
• Assisting in video production and managing POSMs stock

ASSUMPTION: This internship is designed to provide practical experience in marketing and communications for students in their final year or third year of study.

📋 Key Responsibilities

✅ Supporting the organization of marketing events (Trade Fair, Seminar, Customer Training, Sales Meeting, University Visits, etc.) (30%)

✅ Localizing marketing materials (landing pages, catalogues, articles) (20%)

✅ Playing a key role in delivering effective external and internal communications through various platforms such as email newsletters, email marketing, etc. (20%)

✅ Translating and writing PR articles for external magazines and brochures (10%)

✅ Supporting video production: pre-production, filming, and editing (10%)

✅ Following guidelines to design marketing materials (banner, backdrop, standee, brochure, etc.) and manage POSMs stock (10%)

ASSUMPTION: The intern will be expected to work independently and take initiative in their assigned tasks while also collaborating with the team.

🎯 Required Qualifications

Education: Third/Final year student

Experience: Preferably with marketing-related experience

Required Skills:

• Fluent in English and Vietnamese (speaking and writing)
• Proficient in Adobe Creative for design and video editing: Photoshop, Illustrator, Premiere Pro
• Knowledge of professional social media platforms: Facebook and LinkedIn
• Experience in organizing and managing events
• Responsible, proactive, and willing to learn, detail-oriented, deadline-committed

Preferred Skills:

• Basic knowledge of marketing principles
• Experience in content creation and management

ASSUMPTION: While previous marketing experience is preferred, the internship is designed to provide training and development opportunities for students new to the field.

💰 Compensation & Benefits

Salary Range: Competitive internship allowances (Industry standard for internships in Vietnam is around VND 10-15 million per month)

Benefits:

• Paid leave (1 day per month)
• Lunch allowance
• Parking allowance
• Opportunity to join department outing activities

Working Hours: Monday to Friday, 9:00 AM - 6:00 PM

ASSUMPTION: The salary range is an estimate based on industry standards for internships in Vietnam. Actual compensation may vary based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group is a leading global supplier of technology and services in the areas of automotive and industrial technology, consumer goods, and building technology.

Company Size: Large (over 400,000 employees worldwide)

Founded: 1886 (Germany)

Company Description:

• Bosch has a strong presence in Vietnam with diverse businesses, including Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
• The company offers a wide range of products and services, from automotive parts and power tools to home appliances and security systems.
• Bosch is committed to innovation, sustainability, and social responsibility.

Company Specialties:

• Automotive and industrial technology
• Consumer goods
• Building technology

Company Website: https://www.bosch.com.vn/

ASSUMPTION: Bosch Vietnam is a significant part of the global Bosch Group, offering interns the opportunity to gain experience in a multinational corporation with a strong presence in various industries.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing and Communications Manager.

Work Arrangement: On-site, full-time (6 months)

Growth Opportunities:

• Potential full-time employment after the internship, depending on performance and business needs
• Opportunity to work on diverse projects and gain experience in various aspects of marketing and communications
• Exposure to international work environment and collaboration with global teams

ASSUMPTION: This internship is designed to provide a well-rounded experience in marketing and communications, with the potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Modern, multi-story building with a collaborative work environment

Office Location(s): G Floor, Green Building, 152-160 B2 Street, Sala Urban Area, District 2, Thu Duc City, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture, rich history, and a growing economy
• The office is located in a modern, urban area with easy access to public transportation and amenities
• The city offers a mix of traditional and modern experiences, with numerous historical sites, cultural attractions, and entertainment options

Work Schedule: Monday to Friday, 9:00 AM - 6:00 PM (with 1 hour lunch break)

ASSUMPTION: The work environment is dynamic and multicultural, offering interns the opportunity to work with colleagues from various backgrounds and gain international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference verification

Key Assessment Areas:

• Communication skills (English and Vietnamese)
• Creativity and problem-solving skills
• Adaptability and willingness to learn
• Attention to detail and time management skills

Application Tips:

• Highlight relevant coursework, projects, or extracurricular activities that demonstrate your marketing and communications skills
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare examples of your design and video editing work using Adobe Creative Suite

ATS Keywords: Marketing, Communications, Event Organization, Content Localization, Email Marketing, PR Writing, Video Production, Adobe Creative, Social Media Management, Detail-Oriented, Proactive, Deadline-Committed

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit with the company. Successful candidates will demonstrate strong communication skills, creativity, and a willingness to learn.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The intern will be expected to have a basic understanding of the required tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Sustainability
• Responsibility
• Fairness and respect

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Bosch's company values, particularly innovation and performance?
• How comfortable are you working in a multicultural, dynamic work environment?
• How does your personal work style fit with Bosch's collaborative and results-driven approach?

ASSUMPTION: Bosch values diversity, inclusion, and collaboration. Successful candidates will demonstrate strong communication skills, adaptability, and a commitment to the company's values.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced work environment
• Adapting to a multicultural work environment with colleagues from various backgrounds
• Balancing internship responsibilities with academic commitments
• Developing a strong understanding of the company's products, services, and brand within a short period

ASSUMPTION: These challenges can be overcome through strong time management skills, adaptability, and a willingness to learn and seek support from colleagues and supervisors.

📈 Similar Roles Comparison

• Compared to other marketing and communications internships, this role offers a broader range of responsibilities and the opportunity to work on diverse projects
• Bosch's global presence provides interns with the opportunity to gain international experience and collaborate with global teams
• This internship offers the potential for long-term career growth within the company, depending on performance and business needs

ASSUMPTION: This internship stands out for its comprehensive experience, international exposure, and potential for long-term career growth.

📝 Sample Projects

• Supporting the organization of a major trade fair or customer training event
• Localizing marketing materials for a new product launch
• Creating a PR article for an external magazine to highlight a company achievement or innovation

ASSUMPTION: These sample projects are designed to provide interns with hands-on experience in various aspects of marketing and communications, allowing them to develop and showcase their skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the overall marketing and communications strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for interns?
• What is the company's approach to sustainability and social responsibility?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/BoschGroup/744000052621073--internship-marketing-and-communications-intern
• Tailor your resume and cover letter to highlight your relevant skills, experiences, and fit for the role
• Prepare examples of your design and video editing work using Adobe Creative Suite
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.