📌 Core Information
🔹 Job Title: Internship: Marketing Communications
🔹 Company: Avery Dennison
🔹 Location: Oegstgeest, Zuid-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Assisting in developing and implementing sales supporting materials and digital marketing activities
- Coordinating events and managing project requests from stakeholders
- Working closely with the Marketing Communications Managers and Specialists based in the EMEA HQ
- Focusing primarily on the architectural segment, engaging with target audiences such as Interior Designers, Architects, Facility Managers, and more
ASSUMPTION: This role is designed to provide practical experience in marketing communications within a global manufacturing company, with a focus on the architectural solutions portfolio.
📋 Key Responsibilities
✅ Assist in developing and implementing sales supporting material (such as brand films, presentations, brochures, swatches, banners and sell sheets, PR, etc.)
✅ Assist in the development and implementation of our digital marketing activities such as social media community management, web content management, email marketing, SEO & SEA activities
✅ Coordinate internal + external events
✅ Coordinate campaign traffic, including monitoring, campaign planning, design and evaluation
✅ Support management with incoming requests related to corporate visual identity, advertising or any other MarCom issues coming from our European offices
✅ Join the team in creative brainstorming for a diverse range of projects
✅ Create internal/external collateral exposition for stakeholders
ASSUMPTION: The role requires a mix of creative and administrative tasks, with a strong focus on project management and stakeholder communication.
🎯 Required Qualifications
Education: Currently studying Senior year of College/University Bachelor in Communications, Marketing, Graphic Design, Business, or another related field of study.
Experience: No formal work experience required, but relevant internships or projects are a plus.
Required Skills:
- Excellent knowledge of Google Suite (Google Sheets, Google Docs, Google Slides)
- Proficient in InDesign, Adobe Photoshop, Canva, or similar software applications
- Knowledge and interest in creating content suitable for Pinterest
- Excellent communication skills in English (near-native level)
- Strong project management skills and self-starter attitude
- Ability to work well under pressure and adapt easily and quickly to changes
Preferred Skills:
- Experience with content management systems such as Adobe Experience Manager, WordPress, or Sanity
- Experience with email marketing systems such as Act-On or Mailchimp
- Familiarity with SEO and SEA activities
ASSUMPTION: The ideal candidate is a student in their senior year of a relevant degree program, with strong communication skills and a proactive approach to learning and problem-solving.
💰 Compensation & Benefits
Salary Range: €550 per month (full-time equivalent)
Benefits:
- Commuting allowance (if applicable)
- Specific training offerings during the internship to support personal development
- Team-oriented and highly international environment with responsibility and opportunities to test talents
Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement (2 days remote, 3 days on-site)
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the Netherlands. Benefits are designed to support the intern's professional growth and integration into the team.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, with a focus on labeling and functional materials, radio frequency identification (RFID) inlays and tags, and digital identification solutions.
Company Size: Avery Dennison is a large corporation with over 10,000 employees worldwide. This size offers interns the opportunity to work on global projects and gain exposure to diverse teams and cultures.
Founded: Avery Dennison was founded in 1935 and has since grown into a global leader in its industry, with a strong reputation for innovation and sustainability.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company
- The company provides branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers
- Avery Dennison serves a wide range of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's extensive industry experience and global presence provide interns with valuable insights into the packaging and labeling industry and its various applications.
📊 Role Analysis
Career Level: This internship is designed for students in their senior year of a relevant degree program, seeking practical experience in marketing communications before entering the workforce.
Reporting Structure: The intern will report directly to the Marketing Communications Managers and Specialists based in the EMEA HQ.
Work Arrangement: The internship offers a flexible hybrid work arrangement, with 2 days of remote work and 3 days on-site at the European Headquarters in Oegstgeest.
Growth Opportunities:
- Gain practical experience in marketing communications within a global manufacturing company
- Develop skills in project management, stakeholder communication, and digital marketing
- Work on global projects and engage with diverse teams and cultures
- Potential full-time employment opportunities upon successful completion of the internship
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in marketing communications and develop a strong foundation for their future careers.
🌍 Location & Work Environment
Office Type: The European Headquarters in Oegstgeest, Netherlands, offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.
Office Location(s): Willem Einthovenstraat 11, 2342 BH Oegstgeest, Netherlands
Geographic Context:
- Oegstgeest is a small town located in the province of Zuid-Holland, Netherlands
- The town is situated approximately 10 kilometers south of the city of Leiden and 20 kilometers north of The Hague
- The area offers a mix of urban and rural environments, with easy access to public transportation and recreational activities
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement (2 days remote, 3 days on-site)
ASSUMPTION: The internship offers a balanced work environment, with a mix of on-site collaboration and remote work to accommodate the intern's needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Avery Dennison careers portal
- Phone or video screening with the HR department
- In-depth interview with the Marketing Communications Managers and Specialists
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills and language proficiency in English
- Project management skills and ability to work well under pressure
- Creativity and problem-solving skills
- Familiarity with relevant software applications and digital marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of the architectural solutions portfolio and target audiences
- Showcase your creativity and problem-solving skills through relevant projects or examples
ATS Keywords: Marketing Communications, Digital Marketing, Project Management, Stakeholder Communication, Architectural Solutions, Interior Designers, Architects, Facility Managers
ASSUMPTION: The application process is designed to assess the candidate's communication skills, project management abilities, and cultural fit within the Avery Dennison team.
🛠️ Tools & Technologies
- Google Suite (Google Sheets, Google Docs, Google Slides)
- InDesign, Adobe Photoshop, Canva, or similar software applications
- Content management systems such as Adobe Experience Manager, WordPress, or Sanity (preferred)
- Email marketing systems such as Act-On or Mailchimp (preferred)
- SEO and SEA tools (preferred)
ASSUMPTION: The intern will be expected to have a strong proficiency in Google Suite and basic familiarity with relevant software applications and digital marketing tools. Preferred tools and technologies are listed to indicate areas where additional experience or training may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions
- Accountability: Taking personal responsibility for delivering on commitments and driving results
- Innovation: Pursuing new ideas, continuous learning, and improvement
- Collaboration: Working together across boundaries to achieve common goals
- Sustainability: Committing to responsible business practices and minimizing environmental impact
Work Style:
- Team-oriented: Collaborating effectively with colleagues and stakeholders to achieve common goals
- Adaptable: Quickly adjusting to changes and new challenges in a dynamic work environment
- Customer-focused: Prioritizing the needs and expectations of internal and external customers
Self-Assessment Questions:
- Do you align with Avery Dennison's core values, and how do these values influence your approach to work?
- How do you handle working under pressure and adapting to changes in a dynamic work environment?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
ASSUMPTION: Avery Dennison places a strong emphasis on cultural fit and values-driven decision-making. Candidates should be prepared to demonstrate their alignment with the company's core values and work style expectations.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Adapting to a highly international and multicultural team, with diverse communication styles and time zones
- Balancing the demands of an internship with academic responsibilities and personal commitments
- Navigating the complexities of a large corporation, with multiple departments and stakeholders
ASSUMPTION: These potential challenges are inherent to working in a global manufacturing company and can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is unique in its focus on the architectural solutions portfolio and engagement with target audiences such as Interior Designers, Architects, and Facility Managers
- Compared to other marketing communications internships, this role offers a broader range of responsibilities and opportunities for project management and stakeholder communication
- Career progression in marketing communications typically involves gaining experience in various roles and industries before specializing in a specific area or moving into management
ASSUMPTION: This internship provides a unique opportunity to gain experience in marketing communications within a specific industry and portfolio, with potential for career growth and specialization in the future.
📝 Sample Projects
- Developing and implementing a social media marketing campaign targeted at Interior Designers and Architects
- Creating a brand film and accompanying sales materials for a new product launch in the architectural solutions portfolio
- Coordinating an industry event or trade show booth, including logistics, staffing, and promotional materials
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and opportunities available to the Marketing Communications Intern, with a focus on the architectural solutions portfolio and target audiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the broader marketing communications strategy for the architectural solutions portfolio?
- What opportunities are there for professional development and growth within the company?
- How does Avery Dennison support work-life balance for interns and full-time employees?
- What is the typical career path for successful interns within the company?
ASSUMPTION: These key questions are designed to help candidates better understand the role's expectations, the company's culture, and the potential for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Avery Dennison careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare examples of your work, including digital marketing campaigns, sales materials, or event coordination projects
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
