📌 Core Information
🔹 Job Title: Internship (Trade Marketing)
🔹 Company: Astro
🔹 Location: All Asia Broadcast Centre, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: June 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing trade communications with nationwide business partners
- Tracking and analyzing sales campaign results
- Maintaining and updating retailer master listings
- Coordinating monthly training for business partners
- Assisting in system and ID access requests for new sales personnel
ASSUMPTION: This role is designed to provide practical experience in trade marketing and sales support for recent graduates or early-career professionals.
📋 Key Responsibilities
✅ Manage trade communications to nationwide business partners
✅ Assist in tracking sales campaigns results and maintaining program calendar
✅ Maintain and update retailer master listings and share with relevant stakeholders
✅ Assist in coordinating monthly training for business partners with training team
✅ Assist in requesting system and ID accesses for business partners and new sales personnel
ASSUMPTION: The responsibilities listed are typical for an entry-level trade marketing role and may evolve based on business needs and the intern's performance.
🎯 Required Qualifications
Education: Business or Marketing degree
Required Skills:
- Strong communication skills
- Proficient in Microsoft Office Suite
- Ability to work independently and in a team
- Attention to detail and strong organizational skills
- Familiarity with sales tracking tools (e.g., CRM) is a plus
ASSUMPTION: While specific industry experience is not required, a strong foundation in business or marketing principles is essential for success in this role.
💰 Compensation & Benefits
Salary Range: Industry standards for internships in Malaysia typically range from MYR 1,500 to MYR 3,000 per month. However, Astro's specific internship compensation may vary.
Benefits:
- On-the-job training and mentorship
- Opportunities for career advancement within the company
- Vibrant and energetic office culture
Working Hours: Full-time (40 hours/week), Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may not reflect Astro's exact compensation for this internship.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: Large (1,001-5,000 employees)
Founded: 1996 (as a public company)
Company Description:
- Malaysia’s leading content and entertainment company, serving 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, and 14.0 million digital monthly unique visitors across its TV, radio, digital, and commerce platforms.
- Offers a wide range of services, including satellite television, content, consumer digital, streaming, e-commerce, esports, radio, and digital media production.
- Emphasizes a vibrant and energetic office culture, providing opportunities for career advancement and rewarding good performance.
Company Specialties:
- Home Satellite Television
- Content
- Consumer Digital
- Streaming
- E-Commerce
- Esports
- Radio
- Digital Media
- and Production
Company Website: http://www.astro.com.my/careers
ASSUMPTION: Astro's diverse range of services and platforms provide numerous opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Trade Marketing Manager.
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential full-time employment after the internship period
- Rotation to different departments or roles within the company
- Mentorship and training opportunities
ASSUMPTION: Successful completion of the internship may lead to full-time employment opportunities within Astro.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a vibrant and energetic culture
Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a mix of modern city life and cultural experiences.
- The Technology Park Malaysia in Bukit Jalil is a hub for tech and media companies, providing a dynamic work environment.
- Astro's headquarters is located within this park, offering easy access to amenities and public transportation.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Astro's headquarters is designed to foster collaboration, creativity, and employee engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Cultural fit with Astro's values and work environment
- Relevant skills and experiences for the role
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate your skills in trade marketing, sales, or communication.
- Tailor your resume and cover letter to emphasize your interest in Astro and the trade marketing role.
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your enthusiasm and engagement.
ATS Keywords: Trade Communications, Sales Campaign Tracking, Program Calendar Management, Retailer Master Listings, Training Coordination, System Access Requests
ASSUMPTION: Astro's application process may vary, and applicants should monitor the company's career portal for updates and specific instructions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Integrity
- Respect
Work Style:
- Dynamic and energetic
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a team and collaborating with others?
- Do you possess strong communication skills and the ability to adapt to change?
ASSUMPTION: Applicants who align with Astro's company values and work style are more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Adapting to a new work environment and team dynamics
- Developing a strong understanding of Astro's products, services, and business operations
- Balancing internship responsibilities with academic commitments
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other trade marketing internships, this role offers a broader range of responsibilities and the opportunity to work with a diverse range of business partners.
- In the entertainment industry, trade marketing roles often require strong communication skills, adaptability, and a deep understanding of consumer behavior.
- Career progression in trade marketing may lead to roles such as Trade Marketing Executive, Trade Marketing Manager, or even Marketing Director.
ASSUMPTION: Applicants should research similar roles and industries to better understand the trade marketing landscape and identify potential career paths.
📝 Sample Projects
- Develop and execute a trade communication campaign for a new product launch
- Analyze sales campaign results and provide data-driven recommendations to improve future campaigns
- Create and maintain a retailer master listing, including relevant contact information, store locations, and product offerings
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may encounter in this role and help them prepare for the application process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Astro's overall business strategy and goals?
- What opportunities are there for professional development and growth within the company?
- How does Astro support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for the trade marketing role
- Prepare for the interview by researching Astro's products, services, and company culture
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
