📌 Core Information
🔹 Job Title: Internship (Trade Marketing)
🔹 Company: Astro
🔹 Location: All Asia Broadcast Centre, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in managing Astro's trade marketing, covering retail management, activation, events, and trade collaterals for Astro PayTV & Fibre.
- Managing logistics for events and activations, including mascot, celebrities, merchandise, and other materials.
- Developing visuals and managing output for trade usage, such as retail and activation materials.
- Managing reports, including inventory of merchandise, sales, and distribution.
- Deploying sales collateral for ad-hoc events like store openings, kiosk openings, and other events.
ASSUMPTION: This role is designed to provide practical experience in trade marketing, allowing interns to gain hands-on exposure to various aspects of the field.
📋 Key Responsibilities
✅ Assist in managing Astro's trade marketing, including retail management, activation, events, and trade collaterals for Astro PayTV & Fibre.
✅ Manage logistics for events and activations, ensuring smooth deployment of resources like mascots, celebrities, merchandise, and other materials.
✅ Develop visuals and manage output for trade usage, ensuring consistent and high-quality materials for retail and activation purposes.
✅ Manage reports, including inventory of merchandise, sales, and distribution, to maintain accurate records and facilitate informed decision-making.
✅ Deploy sales collateral for ad-hoc events, such as store openings, kiosk openings, and other events, to support Astro's sales and marketing efforts.
ASSUMPTION: While this role involves a wide range of responsibilities, the intern will receive guidance and support from the Astro team to ensure successful execution of tasks.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field.
Experience: No prior work experience is required for this internship.
Required Skills:
- Excellent written and verbal communication skills
- Strong interpersonal skills with a friendly and outgoing personality
- Digitally savvy
Preferred Skills:
- Basic knowledge of graphic design tools
- Experience with event planning or management
ASSUMPTION: While the role requires specific skills, Astro values potential and is willing to provide training and support to help interns develop the necessary abilities.
💰 Compensation & Benefits
Salary Range: Industry-standard internship salary in Malaysia, typically ranging from MYR 1,500 to MYR 2,500 per month. ASSUMPTION: This estimate is based on market research and may vary depending on individual performance and company discretion.
Benefits:
- Opportunities for career advancement within the company
- Good performance is always rewarded accordingly
- Vibrant and energetic office culture
Working Hours: Full-time, Monday to Friday, with a flexible work arrangement that may include occasional weekend work for events.
📌 Applicant Insights
🔍 Company Context
Industry: Astro operates in the entertainment industry, providing content and entertainment services to Malaysian households and businesses.
Company Size: Astro is a large company with 1,001-5,000 employees, offering a diverse range of opportunities and a vibrant office culture.
Founded: Astro was founded in 1996 and has since grown to become Malaysia's leading content and entertainment company.
Company Description:
- Astro offers a wide range of entertainment services, including satellite television, over-the-top (OTT) content, radio, digital media, e-commerce, esports, and production.
- The company serves over 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, and 14.0 million digital monthly unique visitors across its platforms.
- Astro is committed to fostering an inclusive work environment that embraces diversity and supports the growth and success of its employees.
Company Specialties:
- Home satellite television
- Content creation and distribution
- Consumer digital services
- Streaming and over-the-top (OTT) services
- E-commerce and retail
- Esports and gaming
- Radio broadcasting
- Digital media and production
Company Website: http://www.astro.com.my/careers
ASSUMPTION: Astro's diverse range of services and commitment to employee growth make it an attractive employer for individuals seeking a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: This role is an entry-level internship, providing an opportunity for individuals to gain practical experience in trade marketing.
Reporting Structure: The intern will report directly to the trade marketing manager and work closely with other members of the marketing team.
Work Arrangement: This is a full-time, on-site internship with a flexible work arrangement that may include occasional weekend work for events.
Growth Opportunities:
- Astro offers opportunities for career advancement within the company, allowing interns to grow and develop their skills over time.
- The company rewards good performance, providing incentives for interns to excel in their roles.
- Astro's vibrant office culture fosters a positive work environment that supports employee growth and success.
ASSUMPTION: Astro's commitment to employee growth and development makes this internship an attractive opportunity for individuals seeking to build their careers in trade marketing.
🌍 Location & Work Environment
Office Type: Astro's headquarters is located in the All Asia Broadcast Centre, a modern and well-equipped facility that houses the company's various departments and operations.
Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural urban environment.
- The All Asia Broadcast Centre is located in the Technology Park Malaysia, a bustling tech hub that is home to numerous tech companies and startups.
- The area is well-connected by public transportation, making it easily accessible for employees.
Work Schedule: The intern will work full-time, Monday to Friday, with a flexible work arrangement that may include occasional weekend work for events.
ASSUMPTION: Astro's modern and well-equipped headquarters, along with its convenient location, provides an ideal work environment for interns to thrive and develop their skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Astro careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the trade marketing manager and other team members to discuss the role and assess the candidate's fit
- Background check and reference verification for successful candidates
Key Assessment Areas:
- Communication skills, both written and verbal
- Interpersonal skills and ability to work effectively with team members
- Digitally savvy and comfortable with using technology to support marketing efforts
- Cultural fit and alignment with Astro's values and mission
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for the trade marketing internship
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Astro's business
- Research Astro's products, services, and competitors to showcase your knowledge and preparation during the interview
ATS Keywords: Trade Marketing, Retail Management, Activation, Events, Merchandise, Sales Collateral, Inventory, Sales, Distribution, Visuals, Graphic Design, Marketing Internship, Astro
ASSUMPTION: Astro's application process is designed to assess candidates' skills, experiences, and cultural fit, ensuring that successful interns are well-positioned to contribute to the company's success.
🛠️ Tools & Technologies
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Reporting and analytics tools (e.g., Google Analytics, Microsoft Excel)
ASSUMPTION: While specific tools and technologies may vary depending on the intern's assigned projects, Astro provides the necessary resources to support interns in their roles.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: Astro values diversity and fosters an inclusive work environment that embraces and celebrates differences.
- Energetic: The company encourages a vibrant and energetic office culture that supports employee engagement and success.
- Performance-driven: Astro rewards good performance and provides opportunities for career advancement based on individual achievements.
Work Style:
- Collaborative: Interns will work closely with the marketing team to support various trade marketing initiatives.
- Adaptable: The role may require interns to adjust their schedules to accommodate events and activations, demonstrating flexibility and adaptability.
- Innovative: Astro encourages interns to think creatively and contribute new ideas to support the company's growth and success.
Self-Assessment Questions:
- Do you possess excellent written and verbal communication skills, as well as strong interpersonal skills?
- Are you digitally savvy and comfortable using technology to support marketing efforts?
- Do you thrive in a vibrant and energetic office culture, and are you eager to contribute to Astro's success?
ASSUMPTION: Astro's commitment to fostering an inclusive and performance-driven work environment makes it an attractive employer for individuals seeking a dynamic and engaging work experience.
⚠️ Potential Challenges
- The internship may require occasional weekend work for events, potentially impacting personal schedules and commitments.
- The role involves a wide range of responsibilities, which may present challenges in managing time and priorities effectively.
- Astro's fast-paced and dynamic work environment may require interns to adapt quickly and learn new skills to keep up with the company's growth and evolution.
- The company's large size may present challenges in building relationships and navigating the organizational structure.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, allowing interns to build valuable skills and gain valuable experience in trade marketing.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role offers a broad range of responsibilities, providing interns with exposure to various aspects of trade marketing.
- Astro's large size and diverse range of services provide interns with opportunities to work on projects that span multiple departments and disciplines.
- This internship offers a clear path for career advancement within the company, allowing interns to grow and develop their skills over time.
ASSUMPTION: When compared to similar roles in the industry, Astro's trade marketing internship stands out for its breadth of responsibilities, opportunities for growth, and commitment to employee development.
📝 Sample Projects
- Developing visuals and managing output for trade usage, such as retail and activation materials, for an upcoming event or campaign
- Managing the inventory of merchandise, sales, and distribution for a major retail partner, ensuring accurate records and facilitating informed decision-making
- Supporting the deployment of sales collateral for an ad-hoc event, such as a store opening or kiosk launch, to support Astro's sales and marketing efforts
ASSUMPTION: These sample projects are designed to provide interns with practical experience in trade marketing, allowing them to develop their skills and contribute to Astro's success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role in the first 30, 60, and 90 days?
- How does this internship role fit into the broader trade marketing strategy for Astro?
- What opportunities are there for career advancement within the company for successful interns?
- How does Astro support the professional development and growth of its interns?
- What is the typical work arrangement for interns, and how flexible is the schedule for accommodating personal commitments?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the opportunities for growth and development that the internship offers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for the trade marketing internship
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Astro's business
- Research Astro's products, services, and competitors to showcase your knowledge and preparation during the interview
- Follow up with Astro's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
