IPORT- Partner Marketing

📌 Core Information

🔹 Job Title: IPORT Partner Marketing

🔹 Company: Sonance

🔹 Location: San Clemente, California

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (25% travel required)

🚀 Job Overview

Key aspects of this role include:

• Driving co-marketing efforts with key partners across regions
• Deepening partner relationships and amplifying joint value propositions
• Accelerating pipeline growth through collaborative marketing initiatives
• Serving as the primary marketing contact for IPORT’s partner ecosystem
• Working closely with sales, channel, and marketing teams to drive engagement and demand

ASSUMPTION: This role requires a balance of strategic thinking and execution, with a focus on building strong relationships with partners and driving measurable marketing impact.

📋 Key Responsibilities

✅ Serve as the primary marketing point of contact for all IPORT partners

✅ Lead the execution of joint marketing initiatives with key partners

✅ Develop and manage partner-specific marketing assets

✅ Oversee the IPORT Partner Hub to ensure resources are up to date and optimized for partner engagement

✅ Support preparation for, and execution of, major trade shows and customer-facing events

✅ Coordinate logistics, branding, and marketing support to maximize partner and customer engagement at events

✅ Collaborate with internal teams and partners to create event-specific marketing content and activations

✅ Manage onsite bookings and customer/partner visits at IPORT HQ, ensuring a seamless experience

✅ Work with app partners to maintain up-to-date product demos and interactive experiences

✅ Ensure the iOS Garage vignettes remain current, featuring new products and industry-specific use cases

✅ Collaborate with the Head of Partnerships and internal teams to continuously enhance the Experience Center

✅ Work with partners to develop and execute go-to-market (GTM) strategies for partner marketing campaigns

✅ Drive engagement through localized and industry-specific marketing efforts in collaboration with partners

✅ Oversee partner-related content creation, demand generation initiatives, and marketing campaigns

✅ Track, analyze, and report on the performance of partner marketing initiatives

✅ Utilize tools such as Salesforce, or other marketing automation platforms to manage campaigns and measure success

✅ Optimize marketing processes to enhance efficiency and improve partner engagement

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive successful partner marketing outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Sales, or a related field

Experience: Two to four years of experience in partner marketing, field marketing, or account management, preferably in the Apple accessories and B2B space

Required Skills:

• Proven track record of executing successful marketing campaigns that drive measurable results
• Strong relationship-building skills with internal teams and external partners
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong analytical mindset, with experience using data to guide marketing strategies
• Exceptional communication and presentation skills

Preferred Skills:

• Experience with Salesforce or other marketing automation platforms
• Familiarity with the Apple ecosystem and B2B partnerships
• Background in consumer electronics or related industries

ASSUMPTION: Candidates with a strong foundation in marketing, proven partnership experience, and a data-driven approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Consumer Electronics sector in San Clemente, CA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Sonance products

Working Hours: Full-time (40 hours per week), with 25% travel required

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics, focusing on premium home speakers that blend in with the design of the space

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 1982, with a rich history in inventing and innovating in-wall speaker technology

Company Description:

• Sonance believes that exceptional speakers should complement the design of your space and be comfortable to listen to
• They focus on the geometry, finish, size, and placement of speakers to ensure they become an integral element of design
• Sonance offers a wide range of in-wall, in-ceiling, and freestanding speakers, as well as amplifiers and other audio solutions

Company Specialties:

• Consumer electronics
• Architecture
• Interior design
• Speakers

Company Website: www.sonance.com

ASSUMPTION: Sonance's focus on design and aesthetics sets it apart in the consumer electronics industry, offering unique opportunities for marketing professionals.

📊 Role Analysis

Career Level: Marketing Manager

Reporting Structure: This role reports directly to the Head of Partnerships and works closely with sales, channel, and marketing teams

Work Arrangement: On-site, with 25% travel required to attend trade shows, events, and visit partners

Growth Opportunities:

• Expanding partner ecosystem and driving new business growth
• Developing and implementing innovative marketing strategies
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology, marketing, and partnerships, driving impactful growth and engagement for Sonance and its partners.

🌍 Location & Work Environment

Office Type: Modern, design-focused office space that reflects Sonance's commitment to aesthetics and innovation

Office Location(s): San Clemente, California

Geographic Context:

• San Clemente is a coastal city in Orange County, California, known for its surfing, beaches, and scenic views
• The area offers a high quality of life, with a mix of urban and outdoor activities
• Sonance's headquarters is located in a convenient and accessible area, with nearby amenities and public transportation options

Work Schedule: Standard business hours, with flexibility to accommodate trade shows, events, and partner meetings as needed

ASSUMPTION: The San Clemente office provides a collaborative and creative work environment that aligns with Sonance's focus on design and aesthetics.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Partnerships
• In-person or virtual interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and execution
• Partner relationship-building skills
• Data-driven decision-making and analytics
• Communication and presentation skills

Application Tips:

• Highlight your experience with partner marketing, field marketing, or account management, with a focus on driving measurable results
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've executed, with a focus on partner collaboration and engagement

ATS Keywords: Partner Marketing, Marketing Strategy, Marketing Execution, Partner Relationships, Data-Driven Marketing, Trade Shows, Events, Marketing Campaigns, Marketing Automation, Salesforce

ASSUMPTION: Sonance's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for success in this role, but not all candidates are expected to have prior experience with every tool listed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Design
• Customer Focus
• Collaboration

Work Style:

• Creative and design-focused
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible, with the ability to manage multiple priorities

Self-Assessment Questions:

• How do you approach balancing aesthetic considerations with acoustic performance in your marketing strategies?
• Can you describe a time when you successfully collaborated with a partner to drive marketing results?
• How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Sonance values candidates who align with their commitment to design, innovation, and customer focus, as well as those who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing initiatives simultaneously
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Adapting to the unique needs and preferences of various partners and industries
• Keeping up with the fast-paced and ever-evolving consumer electronics market

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a data-driven approach to marketing strategy and execution.

📈 Similar Roles Comparison

• Compared to other partner marketing roles, this position places a stronger emphasis on design and aesthetics, reflecting Sonance's unique focus on speaker integration within the home
• In the consumer electronics industry, Sonance's commitment to innovation and quality sets it apart from competitors
• Career progression in this role may involve expanding into senior marketing roles or management positions within Sonance or the broader consumer electronics industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on design, innovation, and customer focus.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a key partner to drive brand awareness and customer engagement
• Creating and managing partner-specific marketing assets, such as co-branded content and one-pagers
• Optimizing the IPORT Partner Hub to enhance partner engagement and drive measurable results

ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the partner marketing role at Sonance, with a focus on driving engagement, demand, and measurable impact.

❓ Key Questions to Ask During Interview

• How does Sonance differentiate itself from competitors in the consumer electronics market?
• Can you describe the company's approach to partner relationships and collaboration?
• What are the most important priorities for this role in the first 90 days?
• How does Sonance support the professional growth and development of its employees?
• What is the company's long-term vision for the partner marketing role and the partner ecosystem?

ASSUMPTION: These questions are designed to provide insight into Sonance's company culture, priorities, and long-term vision for the partner marketing role and the partner ecosystem.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've executed, with a focus on partner collaboration and engagement
• Follow up with the Head of Partnerships one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.