📌 Core Information
🔹 Job Title: Brand Marketing Coordinator (JanSport)
🔹 Company: JanSport
🔹 Location: Denver, CO
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the brand marketing team in developing and executing seasonal marketing campaigns
- Collaborating cross-functionally with Brand Communications, eCommerce, and Creatives Services
- Driving demand and growing market share for the global packs business
- Assisting in asset production, brand activations, and overarching branded marketing efforts
ASSUMPTION: This role requires a strong understanding of marketing best practices and a passion for the JanSport brand and Gen Z culture.
📋 Key Responsibilities
✅ Developing and executing seasonal marketing campaigns for JanSport and Eastpak NORA
✅ Collaborating with cross-functional teams to drive demand and grow market share
✅ Assisting in asset production, brand activations, and overarching branded marketing efforts
✅ Maintaining organization of marketing assets, media portal management, and global asset distribution
✅ Supporting community management on social channels, seeding product, and consumer activations
ASSUMPTION: This role requires strong organization and project management skills, as well as the ability to work in a fast-paced environment and manage multiple projects at a time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of marketing experience
Required Skills:
- Detail-oriented with strong organization and project management skills
- Strong motivation to work on all types of projects and willingness to help the entire brand marketing team
- Experience with key social platforms (Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.)
- Understanding of retail and wholesale marketplaces
- Understanding and application of marketing best practices
- Critical thinker with strong problem-solving and research proficiencies
- Public speaking skills and ability to effectively communicate across teams
- Highly driven with a positive, high-energy, team-oriented attitude
Preferred Skills:
- Photo and video editing
- Copywriting
ASSUMPTION: While formal education in a related field is great to have, we are most interested in your 3+ years of marketing experience and professional achievements.
💰 Compensation & Benefits
Salary Range: $60,480.00 USD - $75,600.00 USD annually
Benefits:
- Medical
- Dental
- Vision
- 401(k)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JanSport is part of VF Corporation, one of the world’s largest apparel, footwear, and accessories companies. They connect people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands.
Company Size: JanSport is a part of VF Corporation, which has 201-500 employees globally.
Founded: JanSport was founded in 1967 and is headquartered in Denver, CO.
Company Description:
- JanSport is a leading manufacturer of backpacks, bags, and accessories for students, travelers, and outdoor enthusiasts.
- Their mission is to inspire and enable exploration and self-expression through high-quality, innovative products.
- JanSport is committed to sustainability and social responsibility, striving to create positive change in the world.
Company Specialties:
- Backpacks
- Bags
- Accessories
- Sustainability
- Social responsibility
Company Website: www.jansport.com
ASSUMPTION: JanSport is a well-established brand with a strong commitment to quality, innovation, and sustainability.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Brand Marketing Coordinator will report to the Brand Marketing Manager and collaborate with cross-functional teams.
Work Arrangement: This is an on-site position based in Denver, CO.
Growth Opportunities:
- Expanding brand strategy skills through exposure and experience
- Advancing to a senior marketing role within the company
- Exploring opportunities within VF Corporation's portfolio of brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop brand strategy skills and advance within the company.
🌍 Location & Work Environment
Office Type: JanSport's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 40 West 57th Street, New York, NY 10019, US
Geographic Context:
- Denver, CO, is a vibrant, growing city with a strong outdoor culture and a thriving arts scene.
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions.
- Denver has a semi-arid climate, with four distinct seasons and an average of 300 days of sunshine per year.
Work Schedule: Full-time, 40 hours per week, with a flexible work arrangement that allows for a healthy work-life balance.
ASSUMPTION: JanSport's work environment is dynamic, collaborative, and focused on driving results through innovative marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the brand marketing team
- Final interview with the director of brand marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cultural fit and passion for the JanSport brand
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and passion for the JanSport brand.
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
- Be ready to discuss your understanding of the JanSport brand and how you can contribute to its growth and success.
ATS Keywords: Marketing, Brand Marketing, Campaign Development, Asset Production, Social Media, Community Management, Product Seeding, Consumer Activations, Project Management, Marketing Best Practices
ASSUMPTION: JanSport's application process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills, with a focus on finding the best fit for the brand marketing team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.)
- Project management tools (Asana, Trello, etc.)
- Creative briefing and asset management tools (InVision, Figma, etc.)
ASSUMPTION: JanSport uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody JanSport's values in your daily work?
- Describe a time when you had to adapt to a significant change in a marketing campaign. How did you handle it, and what was the outcome?
- How do you stay up-to-date with the latest marketing trends and best practices?
ASSUMPTION: JanSport values innovation, quality, sustainability, collaboration, and accountability. They seek candidates who embody these values and thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Balancing brand consistency with innovation and creativity
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong organization, adaptability, and effective communication skills to overcome.
📈 Similar Roles Comparison
- This role is unique to JanSport, focusing on the brand marketing for both JanSport and Eastpak NORA.
- Compared to other marketing roles, this position offers a unique blend of brand strategy, campaign development, and project management experience.
- Career progression in this role could lead to senior marketing positions within JanSport or other VF Corporation brands.
ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing, campaign development, and project management within the VF Corporation portfolio of brands.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for JanSport's SuperBreak backpack line
- Collaborating with the eCommerce team to create targeted marketing content for JanSport.com
- Managing a product seeding and influencer marketing campaign for JanSport's new sustainable product line
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Brand Marketing Coordinator role at JanSport.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
- How does JanSport support the growth and development of its marketing team members?
- What opportunities are there for collaboration and learning from other VF Corporation brands?
- How does JanSport measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the team's approach to work-life balance, and how is it supported by the company?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and passion for the JanSport brand.
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
- Be ready to discuss your understanding of the JanSport brand and how you can contribute to its growth and success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
