🔹 Job Title: Jr. Marketing Analytics Specialist - Account Manager
🔹 Company: WebFX
🔹 Location: Harrisburg, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights
As a Jr. Marketing Analytics Specialist - Account Manager at WebFX, you'll serve as the direct point of contact for a portfolio of clients, managing their digital marketing campaigns while analyzing performance data to drive results. This entry-level client-facing role combines account management with digital marketing strategy execution, requiring both analytical skills and strong client communication abilities.
ASSUMPTION: Based on the job description's mention of "entry-level role" and the typical day breakdown, this position appears to be an entry point into digital marketing with significant client interaction responsibilities.
Education: Bachelor's Degree (successful candidates have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, etc.) with a GPA above 3.4
Experience: Part-time/summer job/internship experience is required; customer service experience in any industry is valuable
Skills:
Salary Range: $45,500 - $48,500 (potentially higher based on work experience)
Benefits:
Industry Comparison: The salary range is competitive for entry-level marketing roles in Harrisburg, PA where the cost of living is lower than major metropolitan areas. The comprehensive benefits package exceeds industry standards for entry-level positions.
ASSUMPTION: The salary comparison is based on typical entry-level marketing analytics positions in mid-sized Pennsylvania cities.
Industry Position: WebFX is a full-service digital marketing agency serving mid-size businesses around the world. The company has been recognized as the Best Place To Work in Pennsylvania for 9 consecutive years.
Company Size: Fast-growing company that has doubled in size over the past 5 years with team members representing 18+ different countries.
Company Stage: Growth stage with 250%+ expansion over the past 3 years, including new offices in Guatemala, South Africa, St. Petersburg FL, and Lancaster and York, PA.
Career Level: Entry-level position with clear advancement opportunities
Reporting Structure: Not explicitly stated in the job listing
Team Size/Composition: Not specified in the job description
Growth Opportunities: Clearly defined career progression path:
ASSUMPTION: Based on the description of the company's growth and the detailed career path, there appears to be significant opportunity for advancement for high performers.
Office Type: Fully in-office at the riverside campus in Harrisburg, PA, with potential for evolution as employees advance in their careers
Geographic Context: Harrisburg is the capital of Pennsylvania with a lower cost of living compared to nearby major cities like Philadelphia or New York. The riverside campus offers a unique work setting.
Work Schedule: Flexible schedule with start times between 8-10am
Regional Considerations: Harrisburg offers affordability with proximity to major East Coast cities. The area provides a mix of urban amenities and access to outdoor recreation along the Susquehanna River.
ASSUMPTION: The emphasis on in-office work suggests the company values face-to-face collaboration, particularly for team members early in their careers.
Typical Process: The company explicitly mentions a multi-step interview process that is thorough and potentially longer than other companies, designed to ensure mutual fit.
Key Assessment Areas: Based on the job description, expect evaluation of analytical skills, communication abilities, client service orientation, technical aptitude with marketing tools, and cultural alignment with company values.
Application Tips: Highlight relevant internship or part-time work experience, customer service background, and analytical abilities. Demonstrate enthusiasm for digital marketing and a growth mindset.
ATS Keywords: Digital marketing, Google Analytics, SEO, PPC, Google Ads, client management, data analysis, A/B testing, HTML, content strategy, conversion rate optimization, campaign reporting
ASSUMPTION: These insights are based on the detailed job description and typical practices for digital marketing agency roles.
ASSUMPTION: Given the nature of the role, experience with SEO tools, social media management platforms, and CRM systems would likely be beneficial though not explicitly mentioned.
Company Values: WebFX emphasizes being the "Best Place To Work," professional growth, continuous improvement (growing "1% better everyday"), work quality, and positive client impact.
Work Style: The company values self-motivated individuals who can work independently while maintaining strong communication. There's an emphasis on urgency, meeting deadlines, and problem-solving with a can-do attitude.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Based on the "FXer Traits" section and overall tone, the company appears to have a work-hard, play-hard culture that values both performance and workplace satisfaction.
This role combines client management with technical marketing execution, which requires balancing relationship building with analytical work. The emphasis on urgency and deadlines suggests a fast-paced environment that could be demanding for some individuals. The fully in-office requirement may limit flexibility compared to hybrid or remote positions increasingly available in the marketing industry.
ASSUMPTION: These potential challenges are inferred from the role description and typical agency environments, where client demands and deadlines often create pressure situations.
This position combines aspects of several distinct roles that may be separated at larger agencies:
The breadth of responsibilities offers excellent exposure to multiple marketing disciplines, potentially accelerating early career development compared to more narrowly focused positions.
ASSUMPTION: This comparison is based on standard digital marketing agency structures where roles tend to be more specialized than in this multifaceted position.
Based on the responsibilities listed, someone in this role might:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in digital marketing agencies.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations and fit.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.