Junior B2B Marketing Manager CRM (f/m/x)

📌 Core Information

🔹 Job Title: Junior B2B Marketing Manager CRM (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving engagement and business growth through omni-channel campaigns and marketing automation
• Analyzing KPIs and optimizing marketing initiatives through A/B testing and structured reporting
• Collaborating with cross-functional teams to deliver impactful marketing initiatives
• Developing and executing CRM tasks, such as preparing/editing campaign and transactional emails, translations, testing, and system updates

ASSUMPTION: This role requires a strong focus on data-driven decision making and a proactive approach to identifying new opportunities for engagement and growth.

📋 Key Responsibilities

✅ Analyze and manage KPIs to measure success and optimize marketing initiatives

✅ Identify and prioritize new campaign ideas based on data and user profiles

✅ Develop and execute campaign concepts, including prototypes, copy, and design briefs

✅ Execute and coordinate CRM tasks, such as preparing/editing campaign and transactional emails, translations, testing, and system updates

✅ Learn and support daily CRM marketing activities

✅ Independently manage and update tasks in Asana, communicating priorities and deadlines

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage tasks and meet deadlines.

🎯 Required Qualifications

Education: Completed degree in digital marketing or a similar qualification

Experience: 0-2 years of relevant experience, with CRM or email marketing experience being a plus

Required Skills:

• Strong analytical skills and ability to translate data-based insights into action
• High motivation, team spirit, and rapid adaptability
• Strong attention to detail and organizational skills
• Fluency in English, with any other European language being a plus

Preferred Skills:

• Experience in B2B business
• Ability to prioritize and deliver tasks based on perceived impact
• Established working relationships with people within and outside of the team

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing principles and be comfortable working with data to drive decision-making.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Free access to Headspace for mental well-being support

Working Hours: Full-time, with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (large enterprise)

Founded: 2012

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through local consumer brands like wirkaufendeinauto.de
• The company operates a wholesale platform for car trading professionals called AUTO1.com and an online retail brand called Autohero
• AUTO1 Group operates in over 30 countries and is committed to creating the best way to buy and sell cars

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on innovation and technology, offering ample opportunities for growth and development within the automotive industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Sales, Remarketing, Operations, Product, Logistics, Management, and Design

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Rapid learning and professional development in a data-driven environment
• Opportunities to drive impactful marketing initiatives and contribute to business growth
• Potential to take on more responsibilities and advance within the marketing department

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in digital marketing and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
• The city offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Flexible working hours with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity and ability to develop campaign ideas
• Attention to detail and organizational skills
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing principles and your ability to work with data
• Showcase your creativity and ability to develop campaign ideas
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: Digital Marketing, CRM, Email Marketing, Data Analysis, Project Management, A/B Testing, Communication, Team Collaboration, Creativity, Attention to Detail, Organizational Skills, Adaptability, Problem Solving, User Profiling, Campaign Development, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Asana (project management)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
• Data analysis tools (e.g., Google Analytics, Excel, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Collaboration
• Customer-centricity
• Data-driven decision-making

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working with data to drive decision-making?
• Are you a strong collaborator and team player, with a focus on delivering results and impact?
• Do you have a creative mindset and the ability to develop innovative campaign ideas?

ASSUMPTION: AUTO1 Group values candidates who are innovative, data-driven, collaborative, and customer-centric, with a strong focus on delivering results and impact.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working with large datasets and analyzing complex information
• Collaborating effectively with cross-functional teams to deliver impactful marketing initiatives
• Adapting to a hybrid work arrangement and maintaining a healthy work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to task management, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a unique opportunity to work with data and drive impactful marketing initiatives in a large, established company
• This role is specific to B2B marketing and requires a strong understanding of CRM and email marketing principles
• Career progression in this role may include advancing to a mid-level or senior marketing position within the company

ASSUMPTION: This role offers a competitive salary and benefits package, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a targeted email campaign to engage a specific customer segment
• Analyzing customer data to identify trends and opportunities for engagement and growth
• Collaborating with cross-functional teams to deliver a comprehensive marketing initiative, including campaign development, execution, and analysis

ASSUMPTION: These projects are designed to showcase the candidate's ability to work with data, develop creative campaign ideas, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing initiatives, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their engagement and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.