📌 Core Information
🔹 Job Title: Junior B2B Marketing Manager CRM (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving engagement and business growth through omni-channel campaigns and marketing automation
- Working in a data-driven environment designed for rapid learning and professional development
- Collaborating with cross-functional teams to deliver impactful marketing initiatives
- Managing KPIs and optimizing marketing initiatives through A/B testing and structured reporting
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and drive projects forward.
📋 Key Responsibilities
✅ Analyze and manage KPIs to measure success and optimize marketing initiatives
✅ Oversee the entire B2B customer relationship with dealers and identify important customer touchpoints
✅ Develop and prioritize new campaign ideas based on data and user profiles
✅ Build concepts for prioritized ideas, including prototypes, copy, and design briefs
✅ Execute and coordinate CRM tasks, such as preparing/editing campaign and transactional emails, translations, testing (A/B), and system updates
✅ Learn the full e-mail ecosystem and support daily CRM Marketing activities
✅ Independently manage and update tasks in Asana, communicating priorities and deadlines
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and projects.
🎯 Required Qualifications
Education: A completed degree in digital marketing or a similar qualification
Experience: 0-2 years of relevant experience, with CRM or email marketing experience being a plus
Required Skills:
- Highly motivated and able to work independently
- Special attention to detail and organizational skills
- Strong analytical understanding and confident use of Excel
- High motivation, team spirit, rapid adaptability, and the desire to question the status quo
- Fluency in English; any other European language is a plus
Preferred Skills:
- Experience in CRM or email marketing, ideally in B2B business
- Demonstrated ability to prioritize and deliver tasks in a timely manner based on perceived impact
- Support for the company's culture principles and a desire to innovate B2B Marketing
- Established good and efficient working relationships with people within and outside of the team
ASSUMPTION: While experience in CRM or email marketing is preferred, the company is open to candidates with relevant transferable skills and a strong academic background.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for junior marketing roles in Berlin)
Benefits:
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars
- Flexible working hours and 30 days of vacation
- Mental well-being support with free access to Headspace
Working Hours: 40 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range is an estimate based on industry standards for junior marketing roles in Berlin. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AUTO1 Group is a multi-brand technology company focused on disrupting the automotive industry through digital platforms and innovative solutions.
Company Size: With over 5,000 employees, AUTO1 Group offers a large and diverse working environment with ample opportunities for growth and collaboration.
Founded: In 2012, AUTO1 Group started as a startup and has since grown into a publicly listed company, operating in over 30 countries.
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, connecting consumers, dealers, and car manufacturers through its local consumer brands, merchant brand, and retail brand
- The company operates in over 30 countries and offers a multi-brand technology platform that is building the best way to buy and sell cars
- AUTO1 Group is committed to creating a diverse and inclusive work environment, welcoming applicants from all backgrounds
Company Specialties:
- Mobility and automotive technology
- Innovation and disruption
- Startups and fin-tech
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's diverse range of brands and operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in B2B marketing and CRM management.
Reporting Structure: The Junior B2B Marketing Manager CRM will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Remarketing, Operations, Product, Logistics, Management, and Design.
Work Arrangement: This role is based in Berlin, Germany, with a hybrid work arrangement that combines on-site work with remote work options.
Growth Opportunities:
- Rapid learning and professional development in a data-driven environment
- Collaboration with cross-functional teams to deliver impactful marketing initiatives
- Potential career progression into senior marketing roles within the company
ASSUMPTION: This role offers significant growth opportunities for early-career marketing professionals looking to gain experience in B2B marketing and CRM management.
🌍 Location & Work Environment
Office Type: AUTO1 Group's headquarters is located in a modern office space in Berlin, Germany.
Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM, and the option to work from home.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing manager
Key Assessment Areas:
- Analytical skills and data-driven approach to marketing
- Attention to detail and organizational skills
- Creativity and ability to develop campaign ideas
- Communication and teamwork skills
Application Tips:
- Highlight relevant experience and skills in your resume, emphasizing any CRM or email marketing experience
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare examples of your work, such as campaign ideas or data analysis projects, to showcase during the interview
ATS Keywords: CRM, B2B marketing, campaign development, data analysis, A/B testing, marketing automation, customer relationship management, email marketing, marketing initiatives, KPI management
ASSUMPTION: The application process is designed to assess the candidate's analytical skills, creativity, and cultural fit with the company.
🛠️ Tools & Technologies
- Asana (project management)
- Excel (data analysis)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Data-driven and performance-oriented
- Collaborative and team-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working independently and driving projects forward?
- Do you enjoy collaborating with cross-functional teams to deliver impactful marketing initiatives?
ASSUMPTION: AUTO1 Group values candidates who are motivated, adaptable, and committed to driving growth and innovation in the automotive industry.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, requiring strong organizational skills
- Working in a fast-paced, data-driven environment that demands continuous learning and adaptation
- Collaborating effectively with cross-functional teams, requiring strong communication and teamwork skills
- Adapting to a hybrid work arrangement that combines on-site work with remote work options
ASSUMPTION: The potential challenges of this role can be overcome by candidates who are highly motivated, adaptable, and committed to driving growth and innovation in the automotive industry.
📈 Similar Roles Comparison
- This role is similar to other junior B2B marketing manager positions, but with a specific focus on CRM management and customer relationship oversight
- Compared to other marketing roles, this position requires a strong analytical skillset and attention to detail
- Career progression in this role could lead to senior marketing positions within the company or related fields
ASSUMPTION: This role offers unique opportunities for early-career marketing professionals looking to gain experience in B2B marketing and CRM management.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer engagement and retention
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with the design team to create visually appealing campaign materials that align with the company's brand guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing KPIs and optimizing marketing initiatives?
- How does the marketing team collaborate with other departments, such as Sales and Operations, to deliver impactful marketing initiatives?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance and mental well-being for its employees?
- What is the expected timeline for onboarding and training for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company's culture, and their commitment to driving growth and innovation in the automotive industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing any CRM or email marketing experience
- Prepare examples of your work, such as campaign ideas or data analysis projects, to showcase during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
