Junior Brand Specialist

📌 Core Information

🔹 Job Title: Junior Brand Specialist

🔹 Company: Praktiker Hellas

🔹 Location: Távros, Attikí, Greece

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing instore marketing plans based on trade and seasonal needs
• Implementing instore brand strategy following Brand’s guidelines
• Collaborating with Commercial and Marketing Teams
• Building communication channels with vendors, partners, and agencies
• Supporting Brand Junior Manager in developing brand vision and strategy

ASSUMPTION: This role requires a strong understanding of retail marketing and brand management. Candidates should be comfortable working in a dynamic, fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Being involved in the execution of the instore marketing plan based on trade and seasonal needs

✅ Implements instore brand strategy following Brand’s guidelines

✅ Collaborating with Commercial and Marketing Teams (including in-house Creative)

✅ Building communication channels with vendors, partners, and agencies to maximize effectiveness

✅ Supports Brand Junior Manager to develop brand vision & strategy, and analyses consumer insights about brand, customer experience & ad hoc projects

✅ Preparing creative briefs for campaigns, branding projects, POP, and instore materials, while evaluating and debriefing proposals

✅ Supports Commercial projects to maximize profit and customer experience

✅ Ensuring perfect timing and quality of branding projects execution

✅ Tracking invoices according to the yearly budget

✅ Supports company’s B2B and B2C events based on the yearly planning

ASSUMPTION: The Junior Brand Specialist will be expected to manage multiple projects simultaneously and prioritize tasks effectively.

🎯 Required Qualifications

Education: University degree preferably in Marketing, Business Administration, or related sciences with a Major in Marketing

Experience: 1-2 years of experience in marketing roles, preferably in Retail

Required Skills:

• Fluency in English
• Advanced Skills in MS Office Tools
• Strong Communication and social skills
• Creativity, Project Management, Multitasking
• Adaptable, Team player and Results oriented
• Analytic and strategic thinking with attention to detail

Preferred Skills:

• Experience with CRM software
• Knowledge of the Greek retail market

ASSUMPTION: Candidates with experience in retail marketing and a strong understanding of the Greek market will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €20,000 - €25,000 per year (Based on industry standards for Junior Brand Specialist roles in Greece)

Benefits:

• Private hospital coverage program
• Discounts for purchases from our stores
• Wellbeing, CSR, and Fun Activities
• Continuous opportunities for development in a modern and dynamic work environment

Working Hours: Full-time (40 hours per week), with flexibility for event-based work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Praktiker Hellas operates in the retail industry, specifically focusing on Home Improvement and DIY products. The company is a member of the Canadian holding Fairfax Financial Holdings Limited since 2014.

Company Size: Praktiker Hellas has 1,001-5,000 employees, making it a mid-sized company. This size allows for a dynamic work environment with opportunities for growth and development.

Founded: Praktiker Hellas was founded in 1991 and has since become the No. 1 home improvement and DIY store in Greece.

Company Description:

• Praktiker Hellas is committed to improving the daily lives of its customers by providing high-quality home improvement and DIY products and services.
• The company aims to create an equal and dignified consumer experience for all and strives to be a one-stop-shop for every need related to the home and garden.
• Praktiker Hellas is dedicated to sustainability and offers eco-friendly products and solutions to its customers.

Company Specialties:

• Retail
• B2B
• DIY
• Home Improvement
• Best Workplace 2018

Company Website: http://www.praktiker.gr

ASSUMPTION: Praktiker Hellas is a well-established company with a strong presence in the Greek retail market. The company's commitment to sustainability and customer satisfaction makes it an attractive employer for environmentally conscious and customer-focused individuals.

📊 Role Analysis

Career Level: This role is an entry-level position in the marketing department, offering an excellent opportunity for career growth and development within the company.

Reporting Structure: The Junior Brand Specialist will report directly to the Brand Junior Manager and collaborate with various teams, including Commercial and Marketing.

Work Arrangement: This is an on-site position, with the possibility of flexible hours for event-based work.

Growth Opportunities:

• Progression to a Brand Manager role within the marketing department
• Expansion into other areas of the business, such as commercial or category management
• Opportunities to work on international projects, given the company's affiliation with a global holding

ASSUMPTION: The Junior Brand Specialist role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Praktiker Hellas operates a network of 17 stores across Greece, with the headquarters located in Távros, Attikí, Greece.

Office Location(s): Távros, Attikí, Greece

Geographic Context:

• Távros is a suburb of Athens, the capital of Greece, offering easy access to the city's cultural and entertainment attractions.
• The Attikí region is the most populous region in Greece, with a diverse range of industries and businesses.
• Greece is a Mediterranean country with a mild climate, rich history, and vibrant culture.

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of weekend work for event-based tasks.

ASSUMPTION: The location of the office in Távros, Attikí, Greece, offers a convenient and dynamic work environment, with easy access to the city's amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing and brand management skills
• Communication and social skills
• Creativity and problem-solving abilities
• Adaptability and teamwork

Application Tips:

• Highlight relevant marketing and retail experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of your creative and strategic thinking for the interview

ATS Keywords: Marketing, Brand Management, Retail, Consumer Insights, Campaigns, Brand Strategy, Project Management, Multitasking, Teamwork, Results Oriented

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and brand management skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Microsoft Office Suite and CRM software is essential for this role. Candidates with experience in project management tools will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Respect
• Excellence
• Innovation

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for creating exceptional customer experiences?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with various teams?
• Do you have a results-driven mindset and a commitment to continuous improvement?

ASSUMPTION: Candidates who align with Praktiker Hellas' company values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in priorities and workload
• Balancing event-based work with regular office hours

ASSUMPTION: The Junior Brand Specialist role may present challenges related to workload management, adaptability, and balancing event-based work with regular office hours.

📈 Similar Roles Comparison

• Junior Brand Specialist roles in other retail companies may have different reporting structures and responsibilities
• Industry-specific context: The retail industry in Greece is competitive, with a focus on customer satisfaction and market share
• Career path comparison: This role offers opportunities for growth and development within the marketing department and other areas of the business

ASSUMPTION: The Junior Brand Specialist role at Praktiker Hellas offers a unique combination of responsibilities, reporting structure, and growth opportunities compared to similar roles in other retail companies.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting consumer research to inform brand strategy and customer experience initiatives
• Managing the creative briefing process for a rebranding project

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Junior Brand Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department and other areas of the business?
• How does the company support work-life balance for employees?
• What is the company's approach to sustainability and eco-friendly products?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, strategic fit, growth opportunities, work-life balance, and the company's commitment to sustainability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and retail experience
• Write a cover letter that demonstrates your understanding of the role and the company's mission
• Prepare examples of your creative and strategic thinking for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.