- Job Title: (Junior) Consultant Performance Marketing (m/w/d) 80-100%
- Company: Calydo AG
- Location: Steinhausen, Switzerland
- Job Type: Full-time (Hybrid)
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for clients
- Planning, executing, and optimizing performance marketing campaigns (SEA, Social, Programmatic)
- Creating reports, analyzing KPIs, and providing data-driven recommendations
- Collaborating with interdisciplinary teams and external partners
- Applying AI-based tools for efficiency and creative campaign optimization
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies in close collaboration with clients' goals
✅ Plan, execute, and optimize performance marketing campaigns, including budget management
✅ Create reports, analyze KPIs, and provide data-driven recommendations
✅ Prepare offers and budgets, and oversee operational project management
✅ Collaborate with interdisciplinary teams and external partners
✅ Support workshops and internal training sessions
✅ Integrate AI-based tools for efficiency and creative campaign optimization
✅ Ensure compliance with data protection regulations and implement appropriate tracking and consent solutions
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
- Education: Completed university degree in Marketing, Business, Communication, or related fields
- Experience: 2-3 years of experience in performance marketing, preferably on the agency side
- Required Skills:
- Proficiency in Google Ads, Meta Ads, GA4, Google Tag Manager, Looker Studio/Data Studio
- Experience with Smart Bidding, automation tools, and AI-driven campaign formats
- Basic knowledge of data protection regulations (e.g., DSGVO, consent management, server-side tracking)
- Preferred Skills:
- Familiarity with additional marketing channels and tools
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills in German and English
ASSUMPTION: Candidates should have a strong foundation in performance marketing and be comfortable working with data and various marketing tools.
💰 Compensation & Benefits
- Salary Range: CHF 80,000 - 100,000 per year (based on experience and industry standards for the role and location)
- Benefits:
- Creative potential development
- On-the-job development opportunities
- Dynamic work environment with startup mentality
- Social events and employee activities
- Extensive training opportunities
- Modern workplace with flexible office options
- Canteen and free drinks and fruit
- 6 weeks of vacation
- Attractive location with easy access by car and public transportation
- Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 11-50 employees
- Founded: 2015
- Company Description:
- Calydo is a consulting and services company specializing in digital marketing
- They support clients in identifying, conceptualizing, and implementing effective, smart, and brand-strengthening marketing measures
- Calydo works with a diverse B2B and B2C client portfolio and offers a range of services, including marketing services and digital solutions
- Company Specialties:
- Marketing
- Communication
- Editorial & Grafik Design
- Consulting
- Content Development
- UX/UI Design
- Motion & Sound Design
- Immobilien Kommunikation
- Digital Marketing
- Strategic Real Estate Marketing
- Content Marketing
- Marketing as a Service
- Design
- Strategic Communication
- Digital solutions
📊 Role Analysis
- Career Level: Junior to Mid-level Consultant
- Reporting Structure: Reports to the Marketing Director or relevant team lead
- Work Arrangement: Hybrid (80-100% on-site, with flexible office options)
- Growth Opportunities:
- Progression to Senior Consultant or Specialist roles
- Potential to take on more strategic or leadership responsibilities
- Opportunities to work on diverse projects and gain experience in different industries
🌍 Location & Work Environment
- Office Type: Modern, well-equipped workspace with flexible office options
- Office Location: Steinhausen, Switzerland (with easy access by car and public transportation)
- Geographic Context:
- Steinhausen is a small town in the canton of Zug, with a population of around 6,000 people
- The region offers a high quality of life, with easy access to nature, sports, and cultural activities
- Work Schedule: Full-time (40 hours/week), with flexible work arrangements and the possibility of remote work
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screening → On-site interview with relevant team members → Final interview with the Marketing Director or HR → Job offer
- Key Assessment Areas: Technical skills (marketing tools, data analysis), strategic thinking, communication and presentation skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of performance marketing and data-driven decision making
- Demonstrate your ability to work collaboratively and adapt to different work environments
- ATS Keywords: Performance Marketing, Google Ads, Meta Ads, GA4, Google Tag Manager, Looker Studio, Smart Bidding, Automation Tools, AI Campaigns, Data Protection, German, English
🛠️ Tools & Technologies
- Google Ads, Meta Ads, GA4, Google Tag Manager, Looker Studio, AI-based marketing tools, data analysis software
👔 Cultural Fit Considerations
- Company Values: Creativity, innovation, data-driven decision making, collaboration, continuous learning
- Work Style: Dynamic, agile, collaborative, data-focused, open to new ideas and innovations
- Self-Assessment Questions:
- How do you approach strategic planning and execution in performance marketing campaigns?
- How do you ensure data-driven decision making and continuous optimization?
- How do you collaborate with interdisciplinary teams and external partners to achieve common goals?
⚠️ Potential Challenges
- Balancing strategic planning and hands-on campaign management
- Keeping up with the latest marketing tools and trends
- Ensuring data privacy and compliance with relevant regulations
- Adapting to different work environments and client needs
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on performance marketing campaigns and requires a strong data-driven approach, while related roles might have a broader focus on digital marketing or more emphasis on creative aspects
- Industry-specific context: The Swiss marketing industry is competitive and dynamic, with a strong focus on data-driven decision making and continuous innovation
- Career path comparison: This role offers opportunities for progression to Senior Consultant or Specialist roles, with potential to take on more strategic or leadership responsibilities
📝 Sample Projects
- Developing and implementing a performance marketing strategy for a B2C e-commerce client
- Optimizing a B2B lead generation campaign using AI-driven tools and data analysis
- Collaborating with a cross-functional team to create a comprehensive marketing campaign for a new product launch
❓ Key Questions to Ask During Interview
- How does Calydo support the professional development of its employees?
- What are the most challenging aspects of working in performance marketing at Calydo?
- How does Calydo ensure data privacy and compliance with relevant regulations in its marketing campaigns?
- What opportunities are there for growth and progression within the company?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://calydo.jobs.personio.com/job/1901838)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past performance marketing campaigns and their results
- Follow up with the HR team after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
