📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Darrow
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth through large-scale paid acquisition campaigns across multiple platforms
- Conducting in-depth analysis and reporting on campaign performance
- Collaborating with cross-functional teams to align acquisition strategies with business goals
- Working in a fast-paced startup environment with an open, action-based culture
ASSUMPTION: This role requires a high level of independence and proactivity, as well as strong analytical skills to succeed in a fast-paced startup environment.
📋 Key Responsibilities
✅ Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
✅ Conduct in-depth analysis and reporting on campaign performance
✅ Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals
✅ Perform A/B testing to optimize campaign performance
✅ Stay up-to-date with the latest trends and best practices in PPC and digital marketing
ASSUMPTION: The ideal candidate will have a strong background in PPC campaign management and a passion for staying ahead of digital marketing trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in a similar role managing large-scale paid acquisition campaigns hands-on
Required Skills:
- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.)
- Experience running paid online campaigns in the US market at a large scale
- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn
- High-level English proficiency
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Proactive, detail-oriented, and able to work independently
Preferred Skills:
- Experience with Google Analytics
- Familiarity with WordPress
- Experience with additional PPC platforms and tools
ASSUMPTION: While not explicitly stated, a strong understanding of the US market and its digital landscape is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $64,500 - $80,000 (USD) per year
Benefits:
- Competitive salary
- Opportunity to work in a fast-growing legal tech startup with a meaningful mission
- Flexible work environment with a focus on results and impact
Working Hours: Full-time (40 hours/week), with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Technology, focusing on revolutionizing the justice system through advanced Machine Learning & AI
Company Size: 51-200 employees, providing a dynamic and growing work environment
Founded: 2020, with a mission to make legal intelligence proactive and accessible
Company Description:
- Darrow is transforming the legal ecosystem by turning scattered legal data into actionable insights
- Empowers legal professionals to move quickly, assess cases more accurately, and resolve disputes more efficiently
- Committed to pursuing its vision of "frictionless justice" and making a positive impact on the world
Company Specialties:
- Legal technology
- Machine Learning & AI
- Justice system innovation
Company Website: https://www.darrow.ai/
ASSUMPTION: Darrow's focus on innovation and impact makes it an attractive choice for candidates seeking a meaningful and challenging role.
📊 Role Analysis
Career Level: Entry to mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Revenue team and works cross-functionally with Marketing, Sales, and Product teams
Work Arrangement: Fully remote, with a flexible work environment that focuses on results and impact
Growth Opportunities:
- Advancement within the Revenue team as the company grows
- Potential to take on more responsibilities and expand the role's scope
- Opportunities to learn and grow within a fast-paced startup environment
ASSUMPTION: The fully remote work arrangement allows for a diverse candidate pool and increased flexibility.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): United States (remote)
Geographic Context:
- The United States offers a large and diverse market for paid acquisition campaigns
- Working remotely allows for a flexible work-life balance
- Darrow's remote work environment fosters collaboration and inclusivity
Work Schedule: Full-time (40 hours/week), with flexibility for the right candidate
ASSUMPTION: The remote work environment requires strong communication skills and self-motivation to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and qualifications
- Technical assessment or case study to evaluate PPC campaign management skills
- Final interview with the Revenue team lead to discuss the role and answer any questions
Key Assessment Areas:
- PPC campaign management skills and experience
- Data analysis and interpretation abilities
- Cultural fit and alignment with Darrow's mission and values
Application Tips:
- Highlight relevant PPC campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Darrow's mission and how your skills align with the role's requirements
- Be prepared to discuss your experience with the required PPC platforms and tools during the interview
ATS Keywords: PPC, Paid Acquisition, Campaign Management, Data Analysis, Digital Marketing, US Market, Excel, A/B Testing, Collaboration, Entrepreneurial Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Darrow's mission and values.
🛠️ Tools & Technologies
- Excel (pivot tables, VLOOKUP, etc.)
- Multiple PPC platforms (Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn)
- Google Analytics (preferred)
- WordPress (preferred)
ASSUMPTION: The required tools and technologies are widely used in the PPC campaign management industry and can be easily learned by the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Collaboration
Work Style:
- Entrepreneurial and independent
- Data-driven and analytical
- Proactive and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic startup environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong passion for digital marketing and staying ahead of industry trends?
ASSUMPTION: Darrow's open, action-based culture values candidates who are proactive, entrepreneurial, and passionate about making an impact.
⚠️ Potential Challenges
- The fast-paced startup environment may require adaptability and quick decision-making
- The role's remote nature may present communication and collaboration challenges
- The US market's competitive digital landscape may require continuous learning and optimization
- The need to balance multiple projects and campaigns simultaneously may demand strong organizational skills
ASSUMPTION: The right candidate will be able to navigate these challenges and thrive in Darrow's dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization
- Darrow's mission-driven approach sets it apart from other legal tech companies
- This role offers a unique opportunity to grow and make an impact in a fast-growing startup
ASSUMPTION: The unique combination of Darrow's mission, culture, and role requirements makes this position an attractive choice for the right candidate.
📝 Sample Projects
- Developing and optimizing a large-scale PPC campaign for a new legal service offering
- Conducting A/B testing to improve the performance of existing campaigns and maximize ROI
- Analyzing campaign data to identify trends, optimize targeting, and improve overall performance
ASSUMPTION: The sample projects provided are representative of the day-to-day responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- How does Darrow support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Revenue team collaborate with other departments to align acquisition strategies with business goals?
- What are the most challenging aspects of working in a fully remote environment, and how does Darrow address them?
- How does Darrow measure the success of its PPC campaigns, and what KPIs are most important?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your PPC campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Darrow's mission and how your skills align with the role's requirements
- Prepare for the interview by researching Darrow's company culture and values, as well as the required PPC platforms and tools
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
