📌 Core Information
🔹 Job Title: Junior Demand Generation Manager
🔹 Company: Localyze
🔹 Location: Remote - Portugal, Spain, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation programs to increase sales pipeline quality and volume
- Leveraging innovative strategies and market insights to attract and engage potential customers
- Collaborating cross-functionally with Growth and Revenue teams to optimize sales funnel and improve conversion rates
- Managing event logistics, including webinar programs and in-person summit
- Project managing campaign tasks within Asana and submitting creative design briefs
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Coordinate and execute integrated multi-channel marketing activities to drive new leads and pipeline generation
✅ Work cross-functionally with inbound and outbound teams to optimize sales funnel and improve conversion rates
✅ Manage competing priorities and logistics for events, including webinar program and in-person summit
✅ Effectively collaborate across the organization and communicate detailed campaign plans with key stakeholders within the Growth and Revenue team
✅ Project manage campaign tasks within Asana, such as owning the email and publication calendar, submitting necessary creative design briefs
✅ Collaborate with the global revenue team to define target account lists and build unique marketing strategies and campaigns for key prospects
✅ Ensure database cleanliness and build key nurturing programs to engage the database
✅ Regularly evaluate the effectiveness of demand generation campaigns, provide detailed reports on key metrics and insights, and recommend strategies for future campaigns
✅ Utilize various intent signals to identify and engage with high-quality prospects
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive demand generation and contribute to the company's growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant experience in B2B marketing, demand generation, or a similar role within a SaaS or tech business
Required Skills:
- Proven experience in demand generation and lead nurturing
- Experience with social media content creation
- Marketing and sales automation/email marketing experience, particularly with HubSpot
- Experience working on webinar programs and owned in-person events
- Excellent communication skills and the ability to clearly articulate ideas
- Experience working cross-functionally with creatives, engineers, analytics, and product managers
- Experience working in global organizations and partnering with teams in multiple time zones, geographies, and cultures
Preferred Skills:
- Fluency in multiple languages
- Experience with marketing automation tools other than HubSpot
- Background in data analysis or A/B testing
ASSUMPTION: While the required skills are essential for this role, candidates with additional skills in data analysis, A/B testing, or multiple languages may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Junior Demand Generation Manager with 2-5 years of experience in the tech industry)
Benefits:
- No Office, No Borders: Work from anywhere within Localyze's entities in Germany, Portugal, Spain, or the UK, and enjoy workations
- Craft Your Workspace: Annual LocaBoost allowance to kit out your home office or put towards a local coworking space
- Equity for All: Attractive equity plan for all employees
- Grow With Purpose: Annual learning and development budget
- Wellness Boost: Monthly wellness stipend and access to OpenUp for coaching sessions, courses, and resources
- Out of the ‘Virtual’ Office: 28 days of paid time off, local public holidays, and an additional celebratory day off
- Family First: Generous parental leave policy
- Globetrotter Gatherings: Two team meetups per year and an annual international company-wide retreat
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for a Junior Demand Generation Manager with 2-5 years of experience in the tech industry. The actual salary may vary depending on the candidate's skills, experience, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on global mobility and relocation management
Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and collaboration
Founded: 2018, with a mission to reimagine how people move for work by bringing together seamless technology, transparency, and unrivaled service
Company Description:
- Localyze is a global mobility platform that simplifies relocation management for companies and employees
- The company offers a centralized platform for decentralized global mobility, enabling companies to hire from anywhere and employees to work and live where they want to
- Localyze is led by three female founders and values diversity, inclusion, and innovative thinking
Company Specialties:
- Relocation Management
- Global Mobility
- HR Software
- SaaS
- International Recruiting
- Relocation Services
Company Website: https://www.localyze.com
ASSUMPTION: Localyze is a mid-sized, fast-growing tech company with a strong focus on diversity, inclusion, and innovation. The company's mission and values make it an attractive place to work for candidates who align with these principles.
📊 Role Analysis
Career Level: Junior to Mid-level, with opportunities for growth and development within the company
Reporting Structure: The Junior Demand Generation Manager will report to the Demand Generation Team Lead and collaborate with key stakeholders across the Growth and Revenue Department
Work Arrangement: Remote (Solely), with the flexibility to work from anywhere within Localyze's entities in Germany, Portugal, Spain, or the UK
Growth Opportunities:
- As the company grows, there will be opportunities for the Junior Demand Generation Manager to take on more responsibilities and advance their career within the Growth team or the company
- Localyze's focus on employee development and growth means that there are ample opportunities for learning and professional growth
- The company's global presence and expansion plans may also present international career opportunities
ASSUMPTION: This role offers a unique opportunity for a Junior Demand Generation Manager to join a fast-growing tech company and make a significant impact on the company's growth and success. With the company's focus on employee development and growth, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote (Solely), with the option to work from any of Localyze's entities in Germany, Portugal, Spain, or the UK
Office Location(s): Berlin, Germany; Porto, Portugal; Madrid, Spain; London, UK
Geographic Context:
- The remote work arrangement allows for a high degree of flexibility and work-life balance
- Localyze's global presence enables collaboration with teams in multiple time zones, geographies, and cultures
- The company's focus on diversity and inclusion creates a welcoming and supportive work environment
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from anywhere within Localyze's entities in Germany, Portugal, Spain, or the UK
ASSUMPTION: The remote work arrangement and flexible working hours provide a high degree of flexibility and work-life balance for the Junior Demand Generation Manager. The company's global presence and focus on diversity and inclusion create a dynamic and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team to assess cultural fit and basic qualifications
- In-depth interview with the Demand Generation Team Lead and other key stakeholders to discuss the role, responsibilities, and qualifications
- Final interview with the company founders to discuss the company's mission, vision, and long-term growth plans
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Localyze's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Localyze's mission, vision, and values in your application materials
- Prepare examples of your demand generation strategies, campaigns, and results to discuss during the interview
- Research Localyze's competitors and market position to show your understanding of the global mobility industry
ATS Keywords: Demand Generation, B2B Marketing, Lead Nurturing, Social Media Content Creation, Marketing Automation, HubSpot, Webinar Programs, Event Management, Cross-Functional Collaboration, Data Analysis, Project Management, Global Mobility, Relocation Management, HR Software, SaaS
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven decision-making, cross-functional collaboration, and cultural fit. Candidates who can demonstrate their understanding of Localyze's mission, vision, and values, as well as their relevant experience and skills, will have a competitive advantage.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation and CRM)
- Asana (Project Management)
- OpenUp (Employee Wellness Platform)
- Zoom (Video Conferencing)
- Slack (Team Communication)
ASSUMPTION: The Junior Demand Generation Manager will be expected to be proficient in using marketing automation tools, project management software, and other relevant technologies to execute their responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- No Office, No Borders: Embrace the freedom to work from anywhere and create your ideal workspace
- Craft Your Workspace: Create your ideal workspace with an annual LocaBoost allowance
- Equity for All: Join Localyze as an integral stakeholder in the company's growth with an attractive equity plan
- Grow With Purpose: Fuel your growth mindset with an annual learning and development budget
- Wellness Boost: Balance work and life with a monthly wellness stipend and access to OpenUp for coaching sessions, courses, and resources
- Out of the ‘Virtual’ Office: Enjoy 28 days of paid time off, local public holidays, and an additional celebratory day off
- Family First: Welcoming a new family member? Take the time you need with a generous parental leave policy
- Globetrotter Gatherings: Keep the team spirit high with two team meetups per year and an annual international company-wide retreat
Work Style:
- Remote (Solely) with flexible working hours
- Collaborative and cross-functional with teams in multiple time zones, geographies, and cultures
- Data-driven and results-oriented with a focus on continuous improvement
- Innovative and creative with a focus on pushing boundaries and redefining global mobility
Self-Assessment Questions:
- Do you embrace the freedom to work from anywhere and create your ideal workspace?
- Are you comfortable working collaboratively and cross-functionally with teams in multiple time zones, geographies, and cultures?
- Do you have a data-driven and results-oriented approach to your work, with a focus on continuous improvement?
- Are you innovative and creative, with a passion for pushing boundaries and redefining global mobility?
ASSUMPTION: Localyze's values and work style emphasize flexibility, collaboration, data-driven decision-making, innovation, and a focus on pushing boundaries. Candidates who align with these principles and can demonstrate their fit with Localyze's culture will be strong contenders for this role.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication, collaboration, and time management
- The global mobility industry is complex and rapidly evolving, which may require the Junior Demand Generation Manager to stay up-to-date with the latest trends and best practices
- The role may require the Junior Demand Generation Manager to manage competing priorities and logistics for multiple events, which can be challenging and time-consuming
- The company's focus on growth and expansion may present opportunities and challenges in terms of scaling demand generation efforts and managing a larger team
ASSUMPTION: While the Junior Demand Generation Manager role presents numerous opportunities for growth and development, there are also potential challenges related to remote work, the complexity of the global mobility industry, and the company's focus on growth and expansion.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a strong emphasis on cross-functional collaboration, data-driven decision-making, and innovation
- The global mobility industry is unique and presents opportunities for the Junior Demand Generation Manager to work on cutting-edge technology and redefine global mobility
- Career paths within Localyze may include opportunities to advance within the Growth team or explore other roles within the company, such as product management or business development
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing tech company and make a significant impact on the company's growth and success. With the company's focus on employee development and growth, there are ample opportunities for career advancement and professional development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive new leads and pipeline generation for a specific target account
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
- Collaborating with the global revenue team to define target account lists and build unique marketing strategies and campaigns for key prospects
- Managing event logistics, including webinar programs and in-person summit, to ensure a successful and engaging experience for attendees
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for the Junior Demand Generation Manager to make a significant impact on Localyze's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into those plans?
- How does the company support employee development and growth, both personally and professionally?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of demand generation campaigns, and what are the key metrics and KPIs to focus on?
- What are the biggest challenges facing the global mobility industry, and how does Localyze differentiate itself from competitors?
ASSUMPTION: Asking these questions during the interview will help the candidate better understand the company's mission, vision, and long-term growth plans, as well as the role's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your demand generation strategies, campaigns, and results to discuss during the interview
- Research Localyze's competitors and market position to show your understanding of the global mobility industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
