📌 Core Information
🔹 Job Title: Junior Marketing Analyst
🔹 Company: JACOBS DOUWE EGBERTS
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing market data and KPIs to drive brand growth
- Adapting marketing initiatives to target audiences
- Tracking and reporting on project timelines and KPIs
- Collaborating with internal and external teams on product launches and campaigns
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in market analysis and marketing within the F&B industry.
📋 Key Responsibilities
✅ Understand market trends and Company KPIs to propose action plans for brand growth
✅ Adapt marketing initiatives to target audiences
✅ Track and report on project timelines and KPIs using tools like Nielsen, Media, and Excel
✅ Coordinate with internal teams and external vendors to ensure project deadlines are met
✅ Support new product or channel development through catalog strategies and e-catalogues
✅ Maintain communication with global teams, suppliers, and internal teams for successful product launches
✅ Develop and manage social media content and campaigns to drive brand growth
✅ Participate in any project linked to the business
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work well in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in MKT, Engineering, Business Administration, or related fields
Experience: Entry-level (0-2 years) experience in market analysis or a related field
Required Skills:
- Advanced Excel, Power Point, and Nielsen skills
- Fluent English
- Strong analytical and problem-solving skills
- Creativity and ability to adapt marketing initiatives to target audiences
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with social media management tools
- Familiarity with the F&B industry
ASSUMPTION: Candidates with relevant internship experience or projects demonstrating their skills in market analysis and marketing may also be considered.
💰 Compensation & Benefits
Salary Range: MXN 35,000 - 45,000 per month (Based on industry standards for entry-level marketing roles in Mexico City)
Benefits:
- Hybrid work arrangement (2-3 days in the office)
- Learning and development opportunities
- Employee discounts on JDE Peet's products
Working Hours: Full-time (40 hours/week), Monday - Friday, 9:00 AM - 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global), 100+ employees (Mexico)
Founded: 1753 (Netherlands), 1895 (Germany), 1966 (USA)
Company Description:
- JACOBS DOUWE EGBERTS (JDE Peet's) is the world's leading pure-play coffee and tea company, with local roots dating back over two centuries.
- The company serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023.
- JDE Peet's operates in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona.
Company Specialties:
- Coffee and tea production, distribution, and marketing
- Brand management and innovation
- Sustainability and corporate social responsibility
Company Website: www.jdepeets.com
ASSUMPTION: JDE Peet's is a multinational corporation with a strong presence in the coffee and tea industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (2-3 days in the office, 2-3 days remote)
Growth Opportunities:
- Potential career progression to Marketing Coordinator or similar roles
- Opportunities to work on international projects and gain global experience
- Access to learning and development programs to enhance skills and knowledge
ASSUMPTION: This role offers a good starting point for a career in marketing within the F&B industry, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Juan Salvador Agraz, Contadero, Ciudad de México, CDMX, Mexico
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and diverse population
- The office is located in the upscale neighborhood of Lomas de Chapultepec, offering easy access to public transportation, restaurants, and shopping
- The city experiences a subtropical highland climate, with mild winters and warm summers
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment is collaborative and inclusive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Creativity and adaptability in marketing initiatives
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of market analysis projects or marketing campaigns you've worked on
- Research JDE Peet's and the F&B industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Market Analysis, KPI Understanding, Marketing Initiatives, Excel, Power Point, Nielsen, English Fluency, Social Media Management, Project Coordination, Product Development, Communication, Creativity, Collaboration, Presentation Skills, Administrative Skills
ASSUMPTION: The application process is competitive, and candidates should focus on demonstrating their skills and passion for market analysis and marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power Point)
- Nielsen data analysis tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Powered by purpose: We unleash the possibilities of coffee and tea to create a better future
- Led by vision: A coffee & tea for every cup
- Believe: It’s amazing what can happen over a cup of coffee or tea
Work Style:
- Collaborative and inclusive team environment
- Focus on employee well-being and work-life balance
- Opportunities for learning and development
Self-Assessment Questions:
- Do you align with JDE Peet's purpose, vision, and values?
- Are you comfortable working in a hybrid work environment?
- Do you have strong communication and collaboration skills?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with company values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a multinational corporation with a diverse workforce
- Managing multiple projects and priorities simultaneously
- Developing and implementing marketing initiatives that resonate with target audiences
ASSUMPTION: These challenges can be overcome with strong time management, communication, and problem-solving skills.
📈 Similar Roles Comparison
- Junior Marketing Analyst vs. Marketing Coordinator: The Junior Marketing Analyst role focuses more on market analysis and data-driven decision-making, while the Marketing Coordinator role involves more project management and campaign execution.
- Industry-specific context: The F&B industry is highly competitive and dynamic, with a strong focus on consumer trends and preferences.
- Career path comparison: This role can lead to career progression to Marketing Coordinator, Senior Marketing Manager, or other related positions within the company.
ASSUMPTION: Candidates should consider their career goals and interests when comparing similar roles and deciding which path to pursue.
📝 Sample Projects
- Conducting market research and analysis to identify trends and opportunities for brand growth
- Developing and implementing social media campaigns to drive engagement and sales
- Collaborating with cross-functional teams to launch new products or channels
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does JDE Peet's support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does JDE Peet's approach sustainability and corporate social responsibility within the F&B industry?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of market analysis projects or marketing campaigns you've worked on
- Research JDE Peet's and the F&B industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
