📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Tampa, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a good balance of creativity and analytical thinking, with a strong focus on execution and data-driven decision making.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a significant amount of detail-oriented work, with a strong emphasis on execution and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in using data analysis tools and software may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with on-site requirements in Delray Beach, FL
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may provide opportunities for growth and learning.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging team and works collaboratively with other teams within Launch Potato
Work Arrangement: Remote with on-site requirements at the company's headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to grow within the Messaging team or explore other opportunities within Launch Potato
- Chance to work on high-impact brands and drive measurable results
- Opportunity to learn and develop skills in SMS marketing, data analysis, and optimization
ASSUMPTION: Given the company's focus on performance and growth, there may be opportunities for career advancement based on individual and company performance.
🌍 Location & Work Environment
Office Type: Headquartered in downtown Delray Beach, FL, with a unique international team across over a dozen countries
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and amenities
- Delray Beach is conveniently located near major highways and public transportation, making it easy to commute to work
Work Schedule: Full-time, with on-site requirements in Delray Beach, FL
ASSUMPTION: While the role is remote, the on-site requirements may allow for better collaboration and integration with the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate problem-solving skills and marketing knowledge
- Final interview with the hiring manager or team to discuss career goals and answer any questions
Key Assessment Areas:
- SMS marketing experience and expertise
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for the interview by researching Launch Potato's brands and technologies, and be ready to discuss your approach to SMS marketing and optimization
ATS Keywords: SMS marketing, data-driven, direct response metrics, campaign optimization, execution excellence, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: Given the company's focus on performance and growth, applicants should be prepared to discuss their approach to data analysis and optimization in the interview process.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Data analysis tools: Google Analytics, Excel, or other relevant software
- Project management tools: Asana, Trello, or similar platforms
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Highly collaborative, with a strong emphasis on teamwork and communication
- Fast-paced and dynamic, with a focus on execution and results
- Data-driven, with a strong emphasis on performance metrics and optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong sense of urgency and a bias toward action?
ASSUMPTION: Applicants should carefully consider their fit with Launch Potato's company culture and values before applying.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong organizational skills and attention to detail
- Working with tight deadlines and a fast-paced environment, which may require adaptability and flexibility
- On-site requirements in Delray Beach, FL, which may be a challenge for remote applicants
- Potential competition for resources and attention within a high-performing, entrepreneurial team
ASSUMPTION: Applicants should be prepared to discuss their strategies for managing these challenges in the interview process.
📈 Similar Roles Comparison
- This role is focused on SMS marketing, while similar roles may be more generalist in nature or focus on other marketing channels
- Launch Potato's unique international team and culture may provide opportunities for growth and learning not available in other companies
- Career paths within Launch Potato may vary based on individual performance and company growth
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this opportunity.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion across SMS brands
- Developing and executing A/B tests to improve campaign performance and ROI
- Analyzing campaign data to identify trends and opportunities for optimization
ASSUMPTION: Applicants should be prepared to discuss their approach to project management and data analysis in the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does Launch Potato support the growth and development of its employees?
- What are the most significant challenges facing the company, and how does this role contribute to addressing them?
- How does the company approach work-life balance, given the on-site requirements and fast-paced environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's brands and technologies, and be ready to discuss your approach to SMS marketing and optimization
- Follow up with the hiring manager or team after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
