📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (on-site)
🔹 Job Type: On-site with potential hybrid transition
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid transition
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. It is ideal for candidates with 1-2 years of experience in digital marketing or SMS campaign execution who are looking to grow in a performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: The role involves a high degree of detail-oriented work and requires strong execution and QA skills across multiple messages, offers, and flows. It also demands a creative mindset to test, iterate, and learn from results quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Strong verbal and written communication skills
- Collaborative and coachable mindset
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
- Knowledge of SQL or other data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the communication-intensive nature of the position.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. The actual salary may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. The company is always looking for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after the initial on-site period
- Opportunities to collaborate with cross-functional teams and contribute to knowledge-sharing
- Possibility to grow within the Messaging team or explore other roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site with potential hybrid transition
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city located in Palm Beach County, Florida
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, restaurants, and outdoor activities
- Delray Beach is conveniently located near major highways and public transportation options
Work Schedule: Full-time, 40 hours per week, with the potential for flexible hours based on individual performance
ASSUMPTION: The on-site work arrangement for the first 6-12 months allows for better collaboration and integration with the team. After this period, the role may transition to a hybrid schedule, offering more flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Technical skills in SMS marketing and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Demonstrate strong communication and collaboration skills in your cover letter and resume
- Showcase your ability to work well in a team and adapt to a dynamic work environment
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven mindset, detail-oriented, creative thinker, collaborative, coachable, on-site, hybrid, Delray Beach, Florida
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis tools: SQL or other relevant tools
- Project management and collaboration tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Highly collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and able to work in a dynamic environment
- Strong communication and problem-solving skills
Self-Assessment Questions:
- Do you have a proven track record of success in SMS marketing or a related field?
- Are you comfortable working in a collaborative, team-oriented environment?
- Can you demonstrate a strong understanding of direct response metrics and a data-driven mindset?
- Are you able to adapt to a dynamic work environment and learn quickly from results?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require adjustment for candidates who prefer remote or hybrid work arrangements
- The role demands a high degree of detail-oriented work and requires strong execution and QA skills across multiple messages, offers, and flows
- Candidates may face competition from other qualified applicants for this role
- The dynamic and fast-paced nature of the role may present challenges for candidates who prefer a more structured work environment
ASSUMPTION: These challenges can be mitigated by careful consideration of one's work preferences, skills, and career goals before applying for the role.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but may offer more opportunities for growth and collaboration within a dynamic and innovative company
- Compared to other roles in the advertising services industry, this position may require a higher degree of technical skill in SMS marketing and direct response metrics
- Career paths in this role may include progression to Senior Marketing Associate, Marketing Manager, or other related positions within the company
ASSUMPTION: While this role shares similarities with other marketing positions, its unique aspects and opportunities set it apart within the industry.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, and Prizes & Games to improve user engagement and conversion
- Developing and executing A/B tests to improve CTR, conversion rate, and ROI across SMS and push messaging campaigns
- Collaborating with cross-functional teams to create and implement integrated marketing campaigns
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be encountered in this role, but the specific projects may vary based on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- Can you describe the onboarding process for new team members and how I can contribute to it?
- How does the Messaging team collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the Messaging team and the company as a whole?
- How does the company support work-life balance for its employees?
- Can you provide examples of successful SMS and push messaging campaigns that the company has executed in the past?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare examples of successful SMS or push notification campaigns you have executed in the past, if applicable
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
