📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Jacksonville, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work, with a strong emphasis on execution excellence and analytical thinking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, experience with specific SMS marketing platforms and push notification platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with on-site requirements at the company's headquarters in Delray Beach, FL
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture, along with its high-performing, entrepreneurial team, contributes to its success in the advertising services industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging team, with collaboration across various departments
Work Arrangement: Remote with on-site requirements at the company's headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to grow within the Messaging team or explore other opportunities within Launch Potato's portfolio of brands and technologies
- Chance to work on high-impact campaigns and drive measurable results
- Opportunity to learn and develop skills in SMS marketing, push notifications, and data-driven decision making
ASSUMPTION: This role offers growth opportunities through hands-on experience, collaboration with a high-performing team, and exposure to various aspects of digital marketing.
🌍 Location & Work Environment
Office Type: Headquartered in vibrant downtown Delray Beach, FL, with a unique international team across over a dozen countries
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, known for its vibrant arts scene, beaches, and downtown area
- The company's headquarters is located in the heart of downtown Delray Beach, providing easy access to various amenities and attractions
- The remote work arrangement allows for flexibility in location, with the option to work from home or a co-working space
Work Schedule: Full-time, with on-site requirements at the company's headquarters in Delray Beach, FL
ASSUMPTION: The remote work arrangement offers flexibility while still requiring on-site presence for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Messaging team
- Final interview with the company's leadership team
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think critically
- Communication skills and ability to work collaboratively
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and adaptability
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, Klaviyo
- Push notification platforms (if applicable)
- Data analysis and reporting tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
- Are you detail-oriented with strong execution and QA skills?
- Can you work collaboratively with a team and adapt to feedback?
- Are you comfortable working in a fast-paced, performance-driven environment?
ASSUMPTION: Launch Potato values a performance-driven, collaborative, and innovative work culture that prioritizes customer focus and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and time management
- Working with large datasets and complex analytics, which may require additional training or support
- Adapting to a fast-paced, performance-driven work environment with tight deadlines
- Balancing remote work with on-site requirements, which may involve travel and flexible scheduling
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on SMS marketing and direct response metrics
- Within Launch Potato, this role is part of the Messaging team, which focuses on customer engagement and conversion
- Career progression may involve moving into other marketing channels or taking on more strategic responsibilities within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on SMS marketing and direct response metrics.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different messaging strategies
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the data-driven, experimental nature of the role and the importance of continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Messaging team?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does the company foster a collaborative and innovative work environment?
- What are the expectations for on-site presence at the company's headquarters in Delray Beach, FL?
ASSUMPTION: These questions help assess the company's culture, expectations, and support for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and adaptability
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
