📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Orlando, FL (remote)
🔹 Job Type: On-site (with remote option)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Hybrid (remote with on-site work at HQ)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven environments will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours/week) with a flexible schedule and the option to work remotely
ASSUMPTION: Salary range is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid (remote with on-site work at HQ in Delray Beach, FL)
Growth Opportunities:
- Learning and developing skills in SMS and push messaging campaigns
- Expanding knowledge of direct response metrics and data-driven marketing
- Potential for career progression within the Messaging team or other departments
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (remote with on-site work at HQ)
Office Location(s): Delray Beach, FL (HQ) and remote
Geographic Context:
- Orlando, FL is a vibrant city with a growing tech industry
- The remote work option allows for flexibility and work-life balance
- Delray Beach, FL is a coastal city with a lively downtown area and a diverse community
Work Schedule: Full-time (40 hours/week) with a flexible schedule and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds: the flexibility of remote work and the collaboration and resources of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Messaging Team Lead
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think critically
- Communication skills and ability to work collaboratively
- Attention to detail and ability to manage multiple campaigns
Application Tips:
- Highlight relevant experience and achievements in digital marketing or SMS campaign execution
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and attention to detail
ATS Keywords: SMS marketing, direct response metrics, campaign management, data-driven mindset, attention to detail, collaboration, execution excellence
ASSUMPTION: Launch Potato's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms
- Analytics and reporting tools
- Project management software
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a team and supporting peers?
- Do you have a strong attention to detail and a bias toward action?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit and align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously
- Working quickly without sacrificing accuracy in a fast-paced environment
- Adapting to changes in campaigns, flows, or priorities
- Collaborating effectively with a remote team
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other junior marketing or lifecycle marketing positions but focuses specifically on SMS and push messaging campaigns
- Industry-specific context: Launch Potato's focus on direct response metrics and performance-driven marketing sets it apart from other companies in the advertising services industry
- Career path comparison: This role offers opportunities for growth and development within the Messaging team or other departments within Launch Potato
ASSUMPTION: This role is well-suited for candidates with experience in digital marketing or SMS campaign execution who are looking to specialize in SMS and push messaging campaigns.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different messages, offers, and flows
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: These projects are designed to help candidates understand the day-to-day responsibilities and challenges of the role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does the Messaging team collaborate and support each other?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and attention to detail
- Follow up with the hiring manager or HR within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
