📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Rob Levine Law
🔹 Location: Orlando, FL
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Hands-on PPC campaign management across multiple platforms
- Proactive optimization of performance metrics (CTR, CPC, ROAS)
- Collaboration with design team for ad creatives and A/B testing
- Regular performance reporting and data-driven insights
ASSUMPTION: This role requires a high level of PPC expertise and is not suitable for generalist marketers. It involves daily performance monitoring and optimization, with a focus on execution rather than strategy.
📋 Key Responsibilities
✅ Build, launch, and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads
✅ Conduct keyword research, audience targeting, and budget planning
✅ Develop and A/B test ad creatives, headlines, and calls to action
✅ Set up proper tracking using Google Tag Manager, UTM parameters, and conversion goals
✅ Monitor daily performance metrics and proactively implement changes to improve campaign performance
✅ Generate regular performance reports and provide actionable insights
✅ Maintain account structure hygiene and follow platform-specific best practices
✅ Stay updated on platform changes, algorithm updates, and emerging ad formats
ASSUMPTION: This role requires a strong focus on day-to-day campaign management and optimization, with minimal time allocated to strategic planning or team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on PPC experience in a dedicated media buying role
Required Skills:
- Google Ads Certification (required)
- Bing Ads/Microsoft Advertising Certification (required)
- Proven track record running Meta Ads (Facebook/Instagram) with measurable success
- Experience managing TikTok Ads campaigns
- Strong understanding of campaign structures, bidding strategies, ad policies, and funnel optimization
- Proficient with tools such as Google Analytics, Google Tag Manager, Meta Events Manager, and third-party tracking platforms
- Advanced skills for data analysis and reporting
- Comfortable working in fast-paced environments with multiple campaigns and deadlines
- Strong attention to detail, organization, and analytical thinking
Preferred Skills:
- Experience with law firm, b2b lead generation
- Familiarity with remarketing strategies and pixel/event setups
- Experience in high-spend ad environments ($100k+/month budget management)
- Knowledge of ad policy compliance across platforms
- Experience working on marketing agencies
ASSUMPTION: Given the specialized nature of this role, candidates should have a proven track record in PPC management and relevant certifications. Familiarity with the legal industry or b2b lead generation is a plus but not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a PPC Specialist with 5-10 years of experience in a remote, full-time role)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, with a flexible schedule that may require occasional evening or weekend work to monitor campaign performance
ASSUMPTION: The salary range is estimated based on industry standards for a PPC Specialist with the required experience level and remote work arrangement. Benefits are typical for a company of this size in the legal industry.
📌 Applicant Insights
🔍 Company Context
Industry: Legal services
Company Size: Medium (51-200 employees)
Founded: 1996
Company Description:
- Rob Levine Law is a personal injury law firm that handles cases in Rhode Island, Massachusetts, New Hampshire, and Connecticut, as well as social security disability and veterans' disability claims nationwide.
- The firm is known for its compassionate approach and commitment to giving back to the community through programs like Rob Levine Gives Back.
- With over 50,000 clients helped, the firm has earned a reputation for tireless pursuit of justice and expertise in various practice areas.
Company Specialties:
- Personal Injury Law
- Automobile Accidents
- Social Security Law
- Slip & Fall Cases
- SSDI
- SSI
- Truck & Tractor Trailer Accidents
- Nursing Home Negligence
- Wrongful Death
Company Website: http://www.roblevine.com
ASSUMPTION: Rob Levine Law is a well-established law firm with a strong focus on personal injury cases and a commitment to community involvement. This role is part of the firm's marketing team, which aims to generate leads and increase brand awareness through digital channels.
📊 Role Analysis
Career Level: Experienced Specialist
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Fully Remote, with occasional on-site meetings or events
Growth Opportunities:
- Potential to take on more responsibility as the firm expands its digital marketing efforts
- Opportunities to work on special projects or initiatives
- Professional development opportunities, such as training or certifications
ASSUMPTION: This role offers opportunities for growth and development within the marketing team, as the firm continues to invest in digital marketing and expand its online presence.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings)
Office Location(s): Orlando, FL (with the option to work remotely from anywhere in the US)
Geographic Context:
- Orlando, FL, is a major city in central Florida, known for its theme parks and warm climate
- The Orlando office is the firm's only location in Florida, with additional offices in Rhode Island, Massachusetts, New Hampshire, and Connecticut
- Working remotely allows for flexibility in location, with the option to work from home or a co-working space
Work Schedule: Full-time, with a flexible schedule that may require occasional evening or weekend work to monitor campaign performance
ASSUMPTION: This role offers a high degree of flexibility, with the option to work remotely from anywhere in the US and a flexible schedule that can be adapted to individual needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Marketing Manager
- Take-home assignment or case study
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- PPC campaign management skills and experience
- Data analysis and reporting abilities
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant PPC experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare for interview questions by reviewing the job description and researching the company
ATS Keywords: PPC, Google Ads, Bing Ads, Meta Ads, TikTok Ads, keyword research, audience targeting, budget planning, A/B testing, Google Tag Manager, data analysis, performance tracking, campaign optimization
ASSUMPTION: The application process for this role is likely to involve multiple stages, including a take-home assignment or case study, to assess the candidate's PPC management skills and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Google Analytics
- Google Tag Manager
- Meta Events Manager
- Third-party tracking platforms
ASSUMPTION: This role requires proficiency in various PPC platforms and tools, as well as familiarity with data analysis and reporting software.
👔 Cultural Fit Considerations
Company Values:
- Compassionate: The firm prioritizes empathy and understanding in its approach to client care and community involvement
- Tenacious: The firm is committed to fighting for its clients' rights and pursuing justice on their behalf
- Expert: The firm employs experienced attorneys and staff who are knowledgeable in their respective practice areas
Work Style:
- Collaborative: The marketing team works closely with other departments to ensure consistent branding and messaging
- Data-driven: Decisions are made based on performance metrics and data analysis
- Adaptable: The firm is open to new ideas and strategies to improve campaign performance and client outcomes
Self-Assessment Questions:
- Do you have a proven track record in PPC management, with a focus on execution and optimization?
- Are you comfortable working in a fast-paced environment with multiple campaigns and deadlines?
- Do you share the firm's commitment to compassionate client care and community involvement?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, data-driven environment.
⚠️ Potential Challenges
- Managing high-spend ad budgets ($100k+/month) requires strong budget management skills and attention to detail
- Working remotely may present challenges in maintaining work-life balance and staying connected to the team
- Occasional evening or weekend work may be required to monitor campaign performance and address any issues
- Keeping up with platform changes, algorithm updates, and emerging ad formats requires continuous learning and adaptation
ASSUMPTION: This role presents unique challenges related to budget management, remote work, and the fast-paced nature of the PPC landscape. Candidates should be prepared to adapt to these challenges and prioritize their time effectively.
📈 Similar Roles Comparison
- Unlike general marketing roles, this position focuses solely on PPC campaign management and optimization
- Experience with law firm or b2b lead generation is a plus but not required, as the role's primary focus is on PPC execution
- Career progression may involve taking on more responsibility within the marketing team or moving into a management role
ASSUMPTION: This role is distinct from other marketing positions due to its specialized focus on PPC management. Candidates should expect a high degree of responsibility and autonomy in this role, with opportunities for growth and development within the marketing team.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new product launch
- Optimizing an existing campaign to improve ROAS by 20% within the first three months
- Collaborating with the design team to create and test new ad creatives for a seasonal campaign
ASSUMPTION: Sample projects for this role should focus on PPC campaign management, optimization, and collaboration with other teams to create and test new ad creatives.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PPC campaigns currently, and how can this role address them?
- How does the marketing team collaborate with other departments to ensure consistent branding and messaging?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for remote employees?
- What is the firm's approach to ad policy compliance across platforms, and how can this role help ensure adherence to guidelines?
ASSUMPTION: Candidates should ask questions that demonstrate their understanding of the role's responsibilities and their commitment to the firm's success. Questions should also address any concerns or uncertainties about the role or the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant PPC experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare for interview questions by reviewing the job description and researching the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
