Junior Marketing Associate, SMS

📌 Core Information

🔹 Job Title: Junior Marketing Associate, SMS

🔹 Company: Launch Potato

🔹 Location: Miami, FL (on-site)

🔹 Job Type: On-site with potential hybrid transition

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid transition

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing SMS and push messaging campaigns across high-impact brands
• Driving measurable results through performance-focused experimentation
• Collaborating with a highly collaborative team
• Working on-site at the company's headquarters in Delray Beach, FL

ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset. The on-site requirement for the first 6-12 months allows for better collaboration and training, with the potential for a hybrid schedule based on individual performance.

📋 Key Responsibilities

✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery

✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands

✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration

✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin

✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team

ASSUMPTION: This role involves a high level of detail-oriented work, requiring strong execution and QA skills. The ability to test, iterate, and learn from results quickly is essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting

Required Skills:

• Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
• Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
• Detail-oriented with strong execution and QA skills
• Creative thinker with the ability to test, iterate, and learn from results quickly
• Strong verbal and written communication skills

Preferred Skills:

• Experience with push notification platforms
• Familiarity with A/B testing and audience segmentation

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field or equivalent experience is assumed to be required for this role. The required experience level of 1-2 years indicates that the company is looking for candidates with some industry-specific experience.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time, with the potential for a hybrid schedule based on individual performance

ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. The company's compensation structure is performance-driven, with future increases based on company and personal performance, not annual cost of living adjustments.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: launchpotato.com

ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. The company is always looking for like-minded teammates and partners.

📊 Role Analysis

Career Level: Junior

Reporting Structure: This role reports directly to the Messaging Team Lead

Work Arrangement: On-site for the first 6-12 months, with the potential for a hybrid schedule based on individual performance

Growth Opportunities:

• Potential to transition to a hybrid schedule based on individual performance
• Opportunities for knowledge-sharing and documentation of best practices across the Messaging team
• Potential for career growth within the Marketing department or the company as a whole

ASSUMPTION: This role offers opportunities for growth and development within the company. The on-site requirement for the first 6-12 months allows for better training and integration into the team.

🌍 Location & Work Environment

Office Type: On-site with potential hybrid transition

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Delray Beach is a vibrant city located in Palm Beach County, Florida
• The city is known for its beautiful beaches, art galleries, and diverse dining scene
• Delray Beach is conveniently located near major highways and offers easy access to nearby cities such as Boca Raton and West Palm Beach

Work Schedule: Full-time, with the potential for a hybrid schedule based on individual performance

ASSUMPTION: The on-site requirement for the first 6-12 months allows for better collaboration and training. The potential for a hybrid schedule based on individual performance offers flexibility for employees who demonstrate strong performance and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site interview with the Messaging Team Lead and other team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Understanding of SMS marketing and direct response metrics
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in SMS marketing or related fields
• Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven mindset
• Prepare examples of successful SMS campaigns or projects that demonstrate your creativity and ability to test, iterate, and learn from results quickly

ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency

ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's understanding of SMS marketing and direct response metrics, as well as their problem-solving and communication skills. The company is also likely to evaluate cultural fit and alignment with company values.

🛠️ Tools & Technologies

• SMS marketing platforms: Attentive, Postscript, or Klaviyo
• Push notification platforms (preferred)
• Analytics tools: Google Analytics, Mixpanel, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The required and preferred skills listed in the job description suggest that the candidate should have experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo. Familiarity with push notification platforms and analytics tools is also likely to be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Inclusive
• Entrepreneurial

Work Style:

• Data-driven
• Creative
• Detail-oriented
• Collaborative

Self-Assessment Questions:

• Do you have a proven ability to build, deploy, and optimize SMS campaigns?
• Are you comfortable working in a collaborative, on-site environment for the first 6-12 months?
• Do you have a strong understanding of direct response metrics and a data-driven mindset?
• Are you a creative thinker who can test, iterate, and learn from results quickly?

ASSUMPTION: Launch Potato values a performance-driven, collaborative, and inclusive work environment. Candidates should be comfortable working in a data-driven, creative, and detail-oriented manner, with a strong understanding of direct response metrics and a proven ability to build, deploy, and optimize SMS campaigns.

⚠️ Potential Challenges

• The on-site requirement for the first 6-12 months may be challenging for candidates who prefer a remote or hybrid work arrangement
• The role requires a high level of detail-oriented work, which may be challenging for candidates who prefer a more strategic or creative focus
• The performance-driven nature of the company may result in a fast-paced work environment with high expectations for results
• The company's rapid growth may present challenges in terms of role definition, team structure, and career advancement opportunities

ASSUMPTION: The potential challenges associated with this role include the on-site requirement for the first 6-12 months, the high level of detail-oriented work required, the performance-driven nature of the company, and the challenges associated with rapid growth. Candidates should carefully consider these factors before applying for the position.

📈 Similar Roles Comparison

• This role is similar to other Junior Marketing Associate positions, but with a specific focus on SMS marketing and direct response metrics
• Compared to other marketing roles, this position requires a higher level of detail-oriented work and a stronger understanding of direct response metrics
• Career path comparison: This role offers opportunities for growth and development within the Marketing department or the company as a whole, with the potential for career advancement to Senior Marketing Associate or similar positions

ASSUMPTION: This role is similar to other Junior Marketing Associate positions, but with a specific focus on SMS marketing and direct response metrics. Compared to other marketing roles, this position requires a higher level of detail-oriented work and a stronger understanding of direct response metrics. The career path for this role offers opportunities for growth and development within the Marketing department or the company as a whole, with the potential for career advancement to Senior Marketing Associate or similar positions.

📝 Sample Projects

• Develop and execute a successful SMS campaign for a new product launch, resulting in a 20% increase in sales
• Optimize onboarding flows for an existing SMS brand, improving user engagement and conversion by 15%
• Conduct A/B testing on SMS messages and offers, resulting in a 10% increase in CTR and a 15% increase in revenue

ASSUMPTION: These sample projects demonstrate the candidate's ability to build, deploy, and optimize SMS campaigns, as well as their understanding of direct response metrics and data-driven mindset. The projects also highlight the candidate's creativity and ability to test, iterate, and learn from results quickly.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Messaging team?
• How does the Messaging team collaborate with other departments within the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?

ASSUMPTION: These key questions allow the candidate to better understand the team structure and dynamics within the Messaging team, as well as the company's priorities and challenges. The questions also provide insight into the company's support for professional development and growth, and the role's contribution to addressing the company's challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in SMS marketing or related fields
• Prepare examples of successful SMS campaigns or projects that demonstrate your creativity and ability to test, iterate, and learn from results quickly
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.