📌 Core Information
🔹 Job Title: Junior Marketing Manager CRM (m/w/d)
🔹 Company: ABOUT YOU SE & Co. KG
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-12
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing international CRM campaigns across various channels and countries
- Creating data-driven, target-group-oriented messages and incentives
- Analyzing and measuring campaign success using defined KPIs and deriving concrete action recommendations
- Conducting A/B tests and identifying new addressing and incentive strategies along the customer journey
- Collaborating with teams from Marketing Intelligence, Pricing, Marketing, Campaign Planning, and International Markets
ASSUMPTION: This role requires a strong balance of analytical precision and creative implementation, with a focus on personalizing campaigns and driving customer loyalty.
📋 Key Responsibilities
✅ Campaign Management: Plan, execute, and optimize international CRM campaigns across various channels and countries
✅ Message Creation: Develop data-driven, target-group-oriented messages and incentives
✅ Campaign Analysis: Analyze campaign success using defined KPIs and derive concrete action recommendations
✅ Testing & Optimization: Conduct A/B tests and identify new addressing and incentive strategies along the customer journey
✅ Team Collaboration: Work closely with teams from Marketing Intelligence, Pricing, Marketing, Campaign Planning, and International Markets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with diverse teams.
🎯 Required Qualifications
Education: Completed degree in business or communication sciences or a comparable field
Experience: Some practical experience in CRM or performance marketing
Required Skills:
- Strong analytical skills and proficiency in MS Office, especially Excel
- Excellent German and English language skills in word and writing
- Initiative, structured work approach, and quick comprehension
- Passion for fashion and a good sense for target-group-relevant communication
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Flexible working hours
- 40% discount in the online shop
- Organic fruits and beverages
- Free language courses (German & English)
- Free sports offers (football, volleyball, yoga) & subsidized fitness offers
- Mobility allowance
- Modern office near Hamburg City Hall
- International work environment with English as the company language
- Agile work environment and cross-functional teams
- Dogs allowed
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany, considering the required skills and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: ABOUT YOU is an international e-commerce group specializing in online fashion retail and personalized shopping experiences. They operate the online fashion store ABOUT YOU and offer a modern, cloud-based enterprise shop system through their subsidiary SCAYLE GmbH.
Company Size: ABOUT YOU has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2014, with a brief history of rapid growth and expansion into multiple European markets.
Company Description:
- ABOUT YOU offers a personalized shopping experience with a wide range of fashion and lifestyle products from nearly 4,000 brands.
- The company focuses on inspirational content and a seamless shopping experience, particularly on smartphones.
- ABOUT YOU is committed to promoting acceptance and creating an inclusive and fair circular fashion culture.
Company Specialties:
- E-commerce
- Internet
- Fashion
- Technology
- Online shopping
- Operations
- Retail
- Inspiration
- Tech
- Personalization
- Developer
- CLOUD
- Online fashion shop
- Marketing
- Social media
- Influencer marketing
Company Website: corporate.aboutyou.de
ASSUMPTION: ABOUT YOU's focus on personalization and inspirational content sets it apart in the competitive online fashion retail market.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an excellent starting point for a career in marketing, with opportunities for growth and development.
Reporting Structure: The Junior Marketing Manager CRM reports directly to the CRM Team and collaborates with various teams, including Marketing Intelligence, Pricing, Marketing, Campaign Planning, and International Markets.
Work Arrangement: This is an on-site position, with flexible working hours and an agile work environment.
Growth Opportunities:
- Rapid career progression due to the company's strong growth and expansion
- Cross-functional collaboration and learning opportunities
- International exposure and experience working with diverse teams
ASSUMPTION: Given ABOUT YOU's rapid growth, there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern office located near Hamburg City Hall
Office Location(s): Domstraße 10, Hamburg, 20095, DE
Geographic Context:
- Hamburg is the second-largest city in Germany and an important economic hub
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
- Hamburg offers a high quality of life, with a well-developed infrastructure and numerous green spaces
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Hamburg's vibrant cultural scene and high quality of life may attract candidates seeking a well-rounded work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Creativity and innovation
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for fashion and understanding of target-group-relevant communication
- Prepare examples of previous campaign successes or relevant projects to discuss during the interview
ATS Keywords: CRM, performance marketing, analytical skills, project management, A/B testing, data analysis, communication skills, team collaboration, creativity, customer journey, German language, English language, MS Office, Excel, initiative, structured work approach
ASSUMPTION: A strong focus on analytical skills and data-driven decision-making will be essential for success in this role.
🛠️ Tools & Technologies
- MS Office (Excel)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or Mailchimp)
ASSUMPTION: Proficiency in CRM software and marketing automation tools would be beneficial for this role, although specific tools are not mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Agility
- Inclusivity
Work Style:
- Agile and dynamic work environment
- Cross-functional collaboration and learning opportunities
- International and diverse team
- Focus on personalization and inspirational content
Self-Assessment Questions:
- Do you thrive in an agile and dynamic work environment?
- Are you comfortable working with diverse teams and collaborating across functions?
- Do you have a strong passion for fashion and a keen understanding of target-group-relevant communication?
ASSUMPTION: A strong cultural fit for this role would involve a candidate who is adaptable, collaborative, and passionate about fashion and personalization.
⚠️ Potential Challenges
- Managing multiple international campaigns simultaneously may require strong organizational skills and time management
- Working with diverse teams and stakeholders may present communication challenges
- Balancing analytical precision with creative implementation may require continuous learning and adaptation
- Keeping up with industry trends and best practices in CRM and marketing may necessitate ongoing professional development
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Junior Marketing Manager CRM (m/w/d) at ABOUT YOU vs. Junior Marketing Manager CRM (m/w/d) at other companies:
- ABOUT YOU offers a strong focus on personalization and inspirational content, setting it apart from competitors
- ABOUT YOU's rapid growth and expansion provide ample opportunities for career advancement
- Industry-specific context:
- ABOUT YOU operates in the competitive online fashion retail market, with a focus on personalized shopping experiences
- The company's success relies on its ability to adapt to changing customer preferences and market trends
- Career path comparison:
- Junior Marketing Manager CRM (m/w/d) is an entry-level role with opportunities for growth and development within the company
- Career progression may involve taking on more responsibilities, managing teams, or specializing in specific areas of marketing
ASSUMPTION: A career in marketing at ABOUT YOU offers a unique combination of personalization, innovation, and growth opportunities.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers
- Conducting A/B tests to optimize push notification content and improve customer engagement
- Analyzing customer data to identify trends and inform personalized marketing strategies
ASSUMPTION: These sample projects illustrate the data-driven and creative aspects of the Junior Marketing Manager CRM role at ABOUT YOU.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CRM team and across collaborating departments?
- How does ABOUT YOU support the professional development and growth of its employees, particularly in entry-level roles?
- What are the most significant challenges facing the CRM team in the coming months, and how can this role contribute to addressing them?
- How does ABOUT YOU foster a culture of innovation and adaptability, particularly in the face of changing customer preferences and market trends?
- What are the key performance indicators (KPIs) used to measure the success of CRM campaigns, and how are they tracked and analyzed?
ASSUMPTION: These interview questions aim to provide insight into the company culture, team dynamics, and performance metrics relevant to this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of previous campaign successes or relevant projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
