📌 Core Information
🔹 Job Title: Junior Marketing Manager CRM (m/w/d)
🔹 Company: ABOUT YOU SE & Co. KG
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- International CRM marketing campaigns
- Customer relationship management
- Data-driven decision making
- Cross-functional team collaboration
ASSUMPTION: This role involves a high degree of international collaboration and data analysis, requiring strong communication and analytical skills.
📋 Key Responsibilities
✅ Plan, execute, and optimize international CRM campaigns across various channels and countries
✅ Develop data-driven, target-group-oriented messages and incentives
✅ Analyze and measure campaign success using defined KPIs and derive concrete action recommendations
✅ Conduct A/B tests and analyze results
✅ Identify and implement new addressing and incentive strategies along the customer journey
✅ Contribute to various CRM projects and collaborate closely with teams from Marketing Intelligence, Pricing, Marketing, Campaign Planning, and International Markets
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Completed degree in business or communication sciences or a comparable field
Experience: Initial practical experience in CRM or performance marketing
Required Skills:
- Proficient in MS Office, particularly Excel
- Fluent in German and English, both written and spoken
- Strong analytical skills and comfortable working with numbers
- Initiative, structured work style, and quick learning ability
- Passion for fashion and understanding of target-group-relevant communication
Preferred Skills:
- Experience with CRM software
- Knowledge of marketing automation tools
ASSUMPTION: While initial experience in CRM or performance marketing is required, this role offers opportunities for professional growth and development.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Hamburg)
Benefits:
- Flexible working hours
- 40% discount in the online shop
- Organic fruits and beverages
- Free language courses (German & English)
- Free sports activities and mobility allowance
- Modern office near Hamburg City Hall
- International work environment with English as the corporate language
- Agile work environment and cross-functional teams
- Dogs allowed in the office
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Hamburg. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: ABOUT YOU is an international e-commerce group operating in the fashion and lifestyle sector, with a strong focus on personalized shopping experiences.
Company Size: ABOUT YOU has 1,001-5,000 employees, offering a dynamic and collaborative work environment with ample opportunities for professional growth.
Founded: ABOUT YOU was founded in 2014 and has since grown to become one of the largest online retailers for fashion and lifestyle in Europe.
Company Description:
- ABOUT YOU offers a wide range of fashion and lifestyle products from over 4,000 brands, with a focus on personalized shopping experiences through its award-winning app and website.
- The company operates under a business-to-consumer (B2C) model, with its online fashion store ABOUT YOU representing the core of its operations.
- ABOUT YOU also offers business-to-business (B2B) services through its subsidiary SCAYLE GmbH, which provides a modern, cloud-based enterprise shop system for brands and retailers.
Company Specialties:
- E-commerce
- Internet and fashion retail
- Technology and personalization
- Developer and cloud services
- Marketing, social media, and influencer marketing
Company Website: corporate.aboutyou.de
ASSUMPTION: ABOUT YOU's focus on personalization and technology makes it an innovative and forward-thinking company to work for in the fashion e-commerce industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for professional growth and development within the marketing department.
Reporting Structure: The Junior Marketing Manager CRM reports directly to the CRM Team Lead and works closely with various teams, including Marketing Intelligence, Pricing, Marketing, Campaign Planning, and International Markets.
Work Arrangement: This role is on-site, with flexible working hours and the option to work from home occasionally, depending on team and project needs.
Growth Opportunities:
- Progression to a Senior Marketing Manager CRM role as experience and skills develop
- Expansion into other marketing or e-commerce roles within the company
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers a clear career path for professional growth and development within the marketing department and the broader e-commerce industry.
🌍 Location & Work Environment
Office Type: Modern office located near Hamburg City Hall
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and an important hub for the fashion and e-commerce industries.
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities.
- Hamburg has an international atmosphere, with a diverse population and a strong focus on innovation and technology.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home occasionally
ASSUMPTION: The modern office environment and flexible work arrangements contribute to a positive and productive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site interview with the CRM Team Lead and a member of the HR department
- Final interview with the Head of CRM
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with ABOUT YOU's values
- Enthusiasm for fashion and understanding of target-group-relevant communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CRM marketing and data-driven decision making
- Showcase your passion for fashion and enthusiasm for working in a dynamic, international team
ATS Keywords: CRM, marketing, campaigns, data analysis, customer retention, loyalty, fashion, e-commerce, international, collaboration, teamwork
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Data-driven decision making
- Passion for fashion and enthusiasm for the job
Work Style:
- Agile and dynamic work environment
- Cross-functional team collaboration
- Data-driven and results-oriented approach
- Strong focus on international projects and global teamwork
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you passionate about fashion and customer-centric marketing?
- Do you have strong analytical skills and enjoy working with data?
- Are you a team player with excellent communication skills?
ASSUMPTION: A strong cultural fit is essential for success in this role, with a focus on customer-centricity, innovation, collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple international campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with large datasets and ensuring accurate data analysis, which may involve a steep learning curve
- Adapting to a fast-paced, dynamic work environment with frequent changes and new priorities
- Collaborating effectively with international teams, requiring strong communication and cultural sensitivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role focuses more on international CRM marketing campaigns than other marketing roles, which may have a broader focus on marketing channels or customer segments
- ABOUT YOU's strong focus on personalization and data-driven decision making sets it apart from other fashion e-commerce companies
- Career progression in this role may involve moving into senior marketing management or specializing in a specific area of CRM marketing
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department and the broader e-commerce industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer retention for a specific international market
- Conducting an A/B test to optimize push notifications and increase customer engagement
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for international CRM campaigns and how this role fits into the broader marketing strategy?
- How does the CRM team collaborate with other departments, such as Marketing Intelligence and International Markets?
- What opportunities are there for professional growth and development within the marketing department and the broader company?
- How does ABOUT YOU support work-life balance and employee well-being, particularly for employees in entry-level roles?
- What is the company's approach to data privacy and security, particularly in relation to customer data?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ABOUT YOU careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions related to CRM marketing, data analysis, and cultural fit
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
