Junior Marketing Manager

📌 Core Information

🔹 Job Title: Junior Marketing Manager

🔹 Company: EGYM GmbH

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the global marketing team to adapt international campaigns for the U.S. market
• Growing and maintaining U.S. social media channels with engaging content
• Developing compelling content for various audiences and platforms
• Monitoring and analyzing content performance to drive revenue
• Assisting with event organization and representing the brand at industry events
• Partnering with the global Design team to ensure marketing materials align with brand identity
• Researching competition and providing improvement suggestions
• Assisting with administrative tasks such as inventory management and documentation updates

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on content creation, data analysis, and team collaboration.

📋 Key Responsibilities

✅ Collaborate with the global marketing team to adapt international campaigns for the U.S. market

✅ Help maintain and grow U.S. social media channels (Instagram, LinkedIn, TikTok) with engaging content

✅ Develop compelling content for a variety of audiences, including blog posts, email campaigns, and marketing materials

✅ Monitor, track, and document content performance, and analyze data to determine the impact on revenue

✅ Measure the efficacy of our SEO program and ultimately increase organic web traffic

✅ Assist with organizing and attending events such as trade shows, meetups, and conferences to represent the brand

✅ Partner with the global Design team to ensure all marketing materials align with our brand identity

✅ Research competition, investigate benchmarks, and provide suggestions for improvement

✅ Assist with administration tasks that include but are not limited to: ordering and maintaining inventory of swag, shipping, printing, updating and maintaining marketing documentation, including brochures, flyers, and presentations

ASSUMPTION: This role involves a mix of creative, analytical, and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in marketing or a related field

Required Skills:

• Strong skills in social media management (Instagram, LinkedIn, TikTok) and an eye for creating engaging content that resonates with different audiences
• Demonstrated success with growing traffic and driving revenue through content marketing
• Excellent writing/editing skills for crafting blog posts, captions, emails, and other content pieces
• Detail-oriented with strong organizational skills—you never miss a deadline!
• A proactive mindset and willingness to take initiative in a fast-paced environment
• Team player who enjoys collaborating across departments (especially Sales)
• Familiarity with tools like website content management systems and email marketing platforms is a plus (e.g., WordPress, MailChimp, Pardot)
• Experience working with Adobe Creative Cloud, Canva and/or Figma is a plus
• You have a valid passport and preferably over 21 years of age
• Ability to travel 10% of your time. This does include foreign and domestic travel
• You are flexible and thrive in a hybrid environment

Preferred Skills:

• Experience working with Adobe Creative Cloud, Canva, and/or Figma

ASSUMPTION: Strong social media management skills and a proven track record in content marketing are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year

Benefits:

• Health, dental, and vision insurance
• 401k with company match
• Monthly wellness, phone, and internet stipends
• 14 paid holidays per year
• PTO (Paid Time Off)

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is competitive for the Denver area and the role's requirements. Benefits are comprehensive and include health insurance, retirement savings, and wellness stipends.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. EGYM is a vertically integrated market leader focused on transforming the health market from reactive to preventive.

Company Size: 501-1,000 employees. This size allows for a diverse team and opportunities for growth and collaboration.

Founded: 2010. EGYM has over a decade of experience in the fitness and health industry.

Company Description:

• EGYM is a vertically integrated market leader in the fitness and health industry
• The company aims to transform the health market from reactive to preventive
• EGYM offers a competitive benefits package and a dynamic work environment

Company Specialties:

• Fitness
• Digitalization
• Health
• Software Engineering

Company Website: https://egym.com/de

ASSUMPTION: EGYM's focus on digitalization and preventive health sets it apart in the fitness industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with the global marketing team, as well as other departments such as Sales and Design

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Expanding responsibilities and taking on more complex projects as skills and experience develop
• Collaborating with cross-functional teams to gain a well-rounded understanding of the business
• Potential opportunities for international travel and exposure to global markets

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with an on-site office in Denver, Colorado

Office Location(s): 17th Street 1900, Denver, CO 80802

Geographic Context:

• Denver is a vibrant city with a growing tech industry and a strong focus on outdoor recreation
• The city offers a high quality of life, with a mix of urban and suburban living options
• EGYM's office is located in the heart of downtown Denver, providing easy access to public transportation and amenities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: Denver offers a dynamic work environment with a strong focus on innovation and collaboration, making it an ideal location for a marketing professional.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities
• Skills assessment or case study to evaluate content creation, data analysis, and problem-solving abilities
• Final interview with the hiring manager or a panel of stakeholders to discuss next steps and make a hiring decision

Key Assessment Areas:

• Content creation and storytelling skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include a portfolio showcasing B2B content samples, such as webpages, landing pages, SEO-driven content, etc.
• Prepare for interview questions that focus on your content creation, data analysis, and collaboration skills
• Research EGYM's company culture and values to demonstrate your fit for the organization

ATS Keywords: Social media management, content creation, SEO, data analysis, event organization, marketing materials, brand identity, competition research, administrative tasks, hybrid work arrangement, Denver, Colorado

ASSUMPTION: EGYM's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Website content management systems (e.g., WordPress)
• Email marketing platforms (e.g., MailChimp, Pardot)
• Adobe Creative Cloud (optional but preferred)
• Canva (optional but preferred)
• Figma (optional but preferred)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric approach
• Data-driven decision making
• Integrity and accountability

Work Style:

• Proactive and self-motivated
• Strong communication and collaboration skills
• Attention to detail and strong organizational skills
• Adaptable and flexible in a fast-paced environment
• Comfortable working in a hybrid work arrangement

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and best practices?
• Can you provide an example of a time when you had to adapt international content for a local market?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
• How do you approach data analysis and interpretation to inform content strategy?

ASSUMPTION: EGYM values candidates who are proactive, collaborative, and data-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting international content for the U.S. market, requiring a strong understanding of local cultural nuances
• Balancing creative and analytical tasks, with a focus on both content creation and data analysis
• Travel requirements, including domestic and international travel up to 10% of the time

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive mindset to overcome.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Specialist or Marketing Coordinator, with a focus on content creation, data analysis, and event organization
• Unlike other marketing roles, this position requires a strong balance of creative and analytical skills, with a focus on both content development and performance tracking
• Career progression in this role may include opportunities for international travel and exposure to global markets, as well as potential advancement to a Marketing Manager or similar position

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing a social media content calendar for the U.S. market, tailored to each platform and audience
• Analyzing content performance data to identify trends and optimize future content strategy
• Assisting with the organization and representation of EGYM at industry events, such as trade shows and conferences

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, analyze data, and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for international campaigns and how this role will contribute to it?
• How does EGYM approach data analysis and interpretation to inform content strategy?
• What opportunities are there for career growth and development within the marketing department and the broader organization?
• How does EGYM support work-life balance for employees in hybrid work arrangements?
• Can you provide an example of a successful marketing campaign at EGYM and the role this position played in its execution?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and their potential for growth and success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include a portfolio showcasing B2B content samples, such as webpages, landing pages, SEO-driven content, etc.
• Prepare for interview questions that focus on your content creation, data analysis, and collaboration skills
• Follow up with the hiring manager, Adrianna Jimenez, within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.