📌 Core Information
🔹 Job Title: Junior Marketing Manager Run/Train
🔹 Company: PUMA Group
🔹 Location: PUMA Boston International Office, Boston, MA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in building disruptive omni-channel plans for upcoming product/campaign launches
- Creating global running trend reports and assisting with recap materials
- Collaborating cross-functionally to determine product roll-outs and launches
- Serving as the go-to team member for other regions through a consistent cadence of touchbases
- Supporting the running team on all aspects of the go-to-market process
ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently. The ideal candidate will have a passion for running and a deep understanding of global marketing trends.
📋 Key Responsibilities
✅ Assist in building disruptive omni-channel plans for upcoming product/campaign launches
✅ Create global running trend reports and assist with recap materials
✅ Collaborate cross-functionally to determine product roll-outs and launches
✅ Serve as the go-to team member for other regions through a consistent cadence of touchbases
✅ Assist in building seasonal priority presentations and product roadmaps
✅ Support running team on all aspects of go-to-market process
✅ Manage development and execution of seasonal training tools
✅ Assist with ad-hoc projects on the global running business
✅ Manage the sample and seeding process and distribution for the Running team in collaboration with product operations team and PR
✅ Attend photoshoots for product campaigns
✅ Partner with product line managers to build marketing tech tools
ASSUMPTION: This role requires strong communication skills, the ability to prioritize workloads, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing
Experience: 1-2 years of applicable marketing experience; passion for running preferred
Required Skills:
- Excellent organizational skills
- Strong experience using Microsoft Suite applications
- Creativity and ability to think out of the box
- Entrepreneurial spirit and energy
- Detail oriented, resourceful, self-motivated and proactive
- Proven ability to work independently and multi-task
- Ability to collect and examine data to share an informed conclusion
- Ability to travel internationally up to 15%
Preferred Skills:
- Fluency in additional languages
- Experience in the sports industry
ASSUMPTION: While not explicitly stated, a strong understanding of the sports industry and global marketing trends would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on industry standards for a Junior Marketing Manager with 1-2 years of experience in the sports industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off
- Employee discounts on PUMA products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Junior Marketing Manager in the sports industry. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA operates in the retail industry, specifically focusing on the design, development, sale, and marketing of footwear, apparel, and accessories. The company has a strong global presence and a rich history in the sports industry.
Company Size: PUMA is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and career advancement but may also mean that individual contributions may not always be immediately visible.
Founded: PUMA was founded in 1948 and has since grown into a global leader in the sports industry.
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories.
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Accessories design and manufacturing
- Global marketing and branding
- Sports sponsorships and partnerships
Company Website: http://about.puma.com/en/careers
ASSUMPTION: PUMA's large size and global presence offer opportunities for international travel and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department of a global sports brand.
Reporting Structure: The Junior Marketing Manager Run/Train reports directly to the Senior Marketing Manager Run/Train and works closely with cross-functional teams, including product line managers, PR, and product operations.
Work Arrangement: This role is on-site, with the possibility of occasional international travel up to 15%.
Growth Opportunities:
- Progression to a Senior Marketing Manager role within the Running/Training category
- Expansion into other product categories or regions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Given PUMA's global presence, there may be opportunities for international relocation or assignments.
🌍 Location & Work Environment
Office Type: The PUMA Boston International Office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): PUMA Boston International Office, Boston, MA, USA
Geographic Context:
- Boston is a major hub for the sports industry, with a rich history and a vibrant cultural scene.
- The city offers a diverse range of neighborhoods and communities, with a strong focus on education, healthcare, and technology.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and occasional international travel.
ASSUMPTION: The Boston office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with additional team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Organizational skills and ability to prioritize workloads
- Creativity and problem-solving abilities
- Adaptability and cultural fit within the company
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for running.
- Demonstrate your understanding of global marketing trends and your ability to work effectively in a cross-functional team.
- Prepare examples of your past marketing campaigns or projects to discuss during the interview.
ATS Keywords: Marketing, Running, Global, Campaigns, Product Launches, Cross-Functional, Trend Analysis, Go-to-Market Strategy, Training Tools, Sample Management, Microsoft Suite
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving skills and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA encourages its employees to be passionate, ambitious, and committed to their work.
- Be Vibrant: The company fosters a dynamic and creative work environment, with a strong focus on innovation and collaboration.
- Be Together: PUMA emphasizes the importance of teamwork and cross-functional collaboration in achieving its goals.
- Be You: The company values individuality and encourages its employees to bring their unique perspectives and experiences to the table.
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and creative
Self-Assessment Questions:
- Do I have a strong passion for running and a deep understanding of global marketing trends?
- Am I able to work effectively in a cross-functional team and adapt to a fast-paced work environment?
- Do I have strong organizational skills and the ability to prioritize workloads?
- Am I comfortable working independently and taking initiative on projects?
- Do I align with PUMA's company values and cultural fit?
ASSUMPTION: PUMA's company culture is dynamic, collaborative, and focused on innovation and creativity. The ideal candidate will be able to thrive in this environment and contribute to the company's continued success.
⚠️ Potential Challenges
- The role may require occasional international travel, which could be challenging for those with family or personal commitments.
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.
- The role may require working on weekends or evenings to accommodate international time zones or project deadlines.
- The Boston office may be competitive, with limited opportunities for advancement or recognition.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development within a global sports brand.
📈 Similar Roles Comparison
- This role is similar to a Junior Marketing Manager position within a global sports brand, with a focus on the Running/Training category.
- Compared to other Junior Marketing Manager roles, this position offers a unique opportunity to work on global campaigns and collaborate with international teams.
- Career progression in this role may lead to a Senior Marketing Manager position within the Running/Training category or expansion into other product categories or regions.
ASSUMPTION: This role offers a unique opportunity to gain experience in global marketing within a dynamic and innovative industry.
📝 Sample Projects
- Developing a global marketing campaign for a new Running/Training product launch, including omni-channel planning, trend analysis, and cross-functional collaboration.
- Creating a seasonal priority presentation and product roadmap for the Running/Training category, highlighting key trends and opportunities for growth.
- Managing the sample and seeding process for a Running/Training product launch, including collaboration with product operations, PR, and other stakeholders.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, including any international travel requirements?
- How does this role fit into the broader marketing strategy for the Running/Training category, and what opportunities are there for growth and development?
- What is the company culture like, and how does this role contribute to PUMA's overall success?
- How does PUMA support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated?
ASSUMPTION: These key questions are intended to help you better understand the role, the company culture, and the expectations for your success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for running.
- Prepare examples of your past marketing campaigns or projects to discuss during the interview.
- If selected for an interview, be prepared to discuss your understanding of global marketing trends and your ability to work effectively in a cross-functional team.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
