Junior Performance Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Junior Performance Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing display and programmatic advertising campaigns
• Collaborating with cross-functional teams to create impactful advertising materials
• Analyzing campaign data for optimization and growth opportunities
• Learning and developing skills in display and programmatic advertising
• Working in a dynamic, fast-paced environment with a focus on growth and innovation

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to kickstart their marketing career in a fast-growing, tech-driven industry.

📋 Key Responsibilities

✅ Plan, execute, and optimize display and programmatic advertising campaigns across various platforms

✅ Work with image and video ads to create multimedia campaigns that drive performance and brand-building results

✅ Explore the vast space of display and programmatic advertising by breaking it into smaller sections, setting up targeted tests, and analyzing results

✅ Develop a strong understanding of campaign data to support optimization efforts

✅ Collaborate with cross-functional teams to support the creation of impactful advertising materials

✅ Stay curious and up-to-date with the latest industry trends and best practices

ASSUMPTION: This role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in digital marketing or a related field

Required Skills:

• Strong analytical mindset with a detail-oriented approach
• Fluency in English and another European language (e.g., German, French, Italian, or Dutch)
• Basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or strong interest in learning about them
• Organized, tech-savvy, and proactive with a positive can-do attitude

Preferred Skills:

• First experience with YouTube Ads
• Knowledge of marketing automation tools
• Experience with Google Ads and DV360

ASSUMPTION: While prior experience is not required, any exposure to digital marketing is a plus and will be beneficial in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and industry standards for entry-level marketing roles in Berlin)

Benefits:

• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2012

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform, connecting professional car traders and consumers
• The company operates multiple brands, including AUTO1.com (wholesale platform), wirkaufendeinauto.de (consumer sell-your-car service), and Autohero (consumer buy-a-car service)
• AUTO1 Group is a publicly listed company with over 4,000 employees across 30 countries

Company Specialties:

• Mobility and technology
• Innovation and disruption
• Startups and fin-tech

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group offers a dynamic and international working environment, with opportunities for growth and development in the fast-growing automotive tech industry.

📊 Role Analysis

Career Level: Entry-level (Junior)

Reporting Structure: Reports to the Performance Marketing Manager

Work Arrangement: Hybrid (On-site with flexible working hours and remote work options)

Growth Opportunities:

• Learning and development opportunities in display and programmatic advertising
• Potential career progression to Senior Performance Marketing Manager or other marketing roles
• Working in a fast-growing, innovative company with opportunities for internal mobility

ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain hands-on experience in performance marketing and grow within a large, international organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site interview with the team
• Final interview with the department head

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and motivation
• Language skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing and advertising platforms
• Showcase your analytical mindset and problem-solving abilities through examples
• Prepare questions about the company, team, and role to ask during the interview

ATS Keywords: Performance Marketing, Display Advertising, Programmatic Advertising, Digital Marketing, Campaign Optimization, Data Analysis, Collaboration, Creativity, Attention to Detail, Tech-Savvy, Analytical Mindset, Curiosity, Communication, Video Production, Marketing Automation

ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and motivation for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• DV360
• Meta (Facebook Ads)
• Outbrain
• Taboola
• YouTube Ads (optional)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Agile

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and analyzing results?
• Do you enjoy collaborating with cross-functional teams?
• Are you open to learning and adapting in a rapidly changing industry?

ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires collaboration, adaptability, and a data-driven mindset.

⚠️ Potential Challenges

• Steep learning curve in display and programmatic advertising
• Fast-paced work environment with tight deadlines
• Working with large datasets and complex analytics tools
• Collaborating with multiple teams and stakeholders

ASSUMPTION: These challenges can be overcome with a strong willingness to learn, a detail-oriented approach, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• Junior Performance Marketing Manager vs. Junior Digital Marketing Specialist
• Similarities: Both roles focus on digital marketing and require strong analytical skills
• Differences: The Junior Performance Marketing Manager role is more focused on paid advertising, while the Junior Digital Marketing Specialist role may cover a broader range of digital marketing channels
• Junior Performance Marketing Manager vs. Marketing Coordinator
• Similarities: Both roles involve campaign management and collaboration with cross-functional teams
• Differences: The Junior Performance Marketing Manager role is more focused on data-driven decision-making and optimization, while the Marketing Coordinator role may involve more administrative tasks and event planning
• Career path: Junior Performance Marketing Manager → Senior Performance Marketing Manager → Marketing Manager → Marketing Director

ASSUMPTION: This role offers a clear career path for growth and development within the marketing department and the organization.

📝 Sample Projects

• Develop and execute a targeted display advertising campaign to increase brand awareness among a specific demographic
• Analyze campaign performance data to identify optimization opportunities and make data-driven recommendations
• Collaborate with the design team to create engaging video ads for a new product launch

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in performance marketing, data analysis, and collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for learning and development in this role?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Join.com
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for the interview by researching the company, team, and role
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.