📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing display and programmatic advertising campaigns across various platforms
- Collaborating with cross-functional teams to create impactful advertising materials
- Analyzing campaign data to support optimization efforts and identify growth opportunities
- Staying curious and up-to-date with industry trends and best practices
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain hands-on experience in performance marketing, with a focus on display and programmatic advertising.
📋 Key Responsibilities
✅ Learn to plan, execute, and optimize display and programmatic advertising campaigns across platforms such as Google Ads, DV360, Meta, Outbrain, Taboola, and others
✅ Work with image and video ads, gaining hands-on experience in creating multimedia campaigns that drive performance and brand-building results
✅ Explore the vast space of display and programmatic advertising by breaking it into smaller sections, setting up targeted tests, and analyzing results to identify opportunities for growth
✅ Develop a strong understanding of campaign data, using insights to support optimisation efforts
✅ Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to support the creation of impactful advertising materials
✅ Stay curious and up to date with the latest industry trends and best practices
ASSUMPTION: This role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on continuous improvement and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, preferably with some exposure to digital marketing
Required Skills:
- Strong willingness to learn and grow in marketing, especially in the field of display and programmatic advertising
- Comfortable working with numbers and data, with a detail-oriented and analytical mindset
- Organised, tech-savvy, and proactive, with a positive can-do attitude
- Has basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or a strong interest in learning about platforms like Google Ads, DV360, Outbrain, and Taboola. First experience with Youtube Ads is a plus
- Fluent in English is a must, fluent in another European language such as German, French, Italian or Dutch is also a must
Preferred Skills:
- Prior experience in digital marketing or advertising
- Knowledge of marketing automation tools
- Experience with video production or multimedia campaigns
ASSUMPTION: While prior experience in performance marketing is not required, candidates with some exposure to digital marketing will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI estimated based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Kickstart your career in digital marketing with hands-on training and mentorship from experienced team members
- Gain expertise in display and programmatic advertising, working with cutting-edge tools and platforms
- Work in a dynamic, fast-paced environment where your contributions are valued and your growth is supported
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results
- Once a unicorn, now a listed public company, be part of our success story!
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
- More than 90 different nationalities make up for a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
- Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
- Their local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars
- Their merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- With their retail brand Autohero, they are using their technology, scale, and operational excellence to develop the best consumer experience for buying a car online
Company Specialties:
- mobility
- technology
- innovation
- startups
- fin-tech
- automotive
- and disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a well-established company in the automotive industry, with a strong focus on technology and innovation. They offer a dynamic and international work environment, with opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: This role reports directly to the Performance Marketing Manager
Work Arrangement: Hybrid (On-site with flexible working hours and working from home options)
Growth Opportunities:
- Gain hands-on experience in performance marketing, with a focus on display and programmatic advertising
- Work with cross-functional teams to develop innovative campaigns and drive results
- Learn from experienced team members and receive mentorship to support your professional growth
- Take advantage of the dedicated education budget for online courses, conferences, and trainings
ASSUMPTION: This role offers excellent opportunities for growth and development in the field of performance marketing, with a focus on display and programmatic advertising.
🌍 Location & Work Environment
Office Type: Modern, international office with a diverse working environment
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving tech industry and a strong focus on innovation
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and various amenities
- The city offers a high quality of life, with a rich cultural scene, numerous parks, and a wide range of recreational activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The work environment at AUTO1 Group is dynamic, international, and diverse, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Performance Marketing Manager
- Final interview with the team
Key Assessment Areas:
- Technical skills in digital marketing and advertising
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing and advertising
- Demonstrate your willingness to learn and adapt in a fast-paced environment
- Showcase your analytical and problem-solving skills through relevant examples or case studies
- Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement
ATS Keywords: Display advertising, programmatic advertising, digital marketing, performance marketing, customer acquisition, B2C marketing, marketing automation, video production, industry trends
ASSUMPTION: The application process at AUTO1 Group is competitive, with a focus on assessing technical skills, cultural fit, and alignment with company values.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads)
- Outbrain
- Taboola
- YouTube Ads
- Marketing automation tools (e.g., HubSpot, Marketo)
- Video production tools (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The tools and technologies used in this role are industry-standard and widely recognized in the field of performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- International
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- International and diverse
Self-Assessment Questions:
- Do you have a strong willingness to learn and adapt in a fast-paced environment?
- Are you comfortable working with numbers and data, with a detail-oriented and analytical mindset?
- Do you thrive in a collaborative and international work environment?
ASSUMPTION: A strong cultural fit for this role would be a candidate who is customer-centric, data-driven, innovative, collaborative, and comfortable working in an international and dynamic environment.
⚠️ Potential Challenges
- Steep learning curve in the field of display and programmatic advertising
- Fast-paced work environment with tight deadlines and high expectations
- International and diverse work environment, which may require adaptability and cultural sensitivity
- Competitive job market for entry-level marketing roles in Berlin
ASSUMPTION: While this role offers excellent opportunities for growth and development, it also presents challenges that require a strong willingness to learn, adapt, and perform in a fast-paced environment.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Associate at a traditional automotive company
- At AUTO1 Group, the focus is on digital marketing and technology-driven innovation, while traditional automotive companies may have a more traditional approach to marketing and advertising
- At AUTO1 Group, the work environment is dynamic, international, and diverse, while traditional automotive companies may have a more structured and hierarchical work environment
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Specialist at a tech startup
- At AUTO1 Group, the focus is on performance marketing and customer acquisition, while tech startups may have a broader range of marketing responsibilities
- At AUTO1 Group, the work environment is more established and structured, while tech startups may have a more agile and flexible work environment
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Coordinator at a digital marketing agency
- At AUTO1 Group, the focus is on in-house performance marketing for a specific brand, while digital marketing agencies work with multiple clients across various industries
- At AUTO1 Group, the work environment is more product-focused and brand-centric, while digital marketing agencies have a more project-based and client-focused work environment
ASSUMPTION: This role at AUTO1 Group offers a unique blend of performance marketing, customer acquisition, and brand-building responsibilities, with a focus on display and programmatic advertising. The work environment is dynamic, international, and diverse, with opportunities for growth and development in the field of performance marketing.
📝 Sample Projects
- Develop and execute a targeted display advertising campaign to drive customer acquisition for the Autohero brand
- Analyze campaign data to identify trends and opportunities for optimization, and present findings to the team
- Collaborate with the design team to create visually appealing and on-brand multimedia advertising materials
- Research and implement new display and programmatic advertising platforms to expand the reach and effectiveness of Autohero's marketing efforts
ASSUMPTION: These sample projects are designed to provide a comprehensive overview of the responsibilities and challenges associated with the Junior Performance Marketing Manager (f/m/x) role at AUTO1 Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the Autohero brand?
- What opportunities are there for professional growth and development within the Performance Marketing team and the company as a whole?
- How does AUTO1 Group support work-life balance and employee well-being?
- What is the team structure and dynamic within the Performance Marketing department?
ASSUMPTION: These key questions are designed to provide insight into the role's priorities, strategic fit, growth opportunities, work-life balance, team dynamics, and overall company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Junior Performance Marketing Manager (f/m/x) at AUTO1 Group
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing and advertising
- Prepare for a phone or video screening with the HR department, focusing on your cultural fit and alignment with company values
- Prepare for a technical interview with the Performance Marketing Manager, demonstrating your understanding of digital marketing and advertising concepts
- Prepare for a final interview with the team, showcasing your collaboration and communication skills
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
