Junior SEO Specialist

📌 Core Information

🔹 Job Title: Junior SEO Specialist

🔹 Company: G2

🔹 Location: Chicago, IL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 19, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to projects that drive traffic, conversions, and revenue growth on G2's marketplace and other sites.
• Supporting SEO team in developing and executing large-scale projects.
• Assisting with keyword strategy and content optimization on G2 blog content.
• Collaborating with a cross-functional team, including technical SEOs, link builders, and content marketers.

ASSUMPTION: This role is ideal for an entry-level SEO professional looking to gain experience in a high-traffic website environment and work on a broad range of SEO skills.

📋 Key Responsibilities

✅ Complete weekly reporting updates, monthly keyword tracking, and other established processes for the SEO team.

✅ Support the SEO team in developing and executing big bets (large-scale projects) for G2's domain.

✅ Assist with keyword strategy and content optimization on G2 blog content.

✅ Assist with SEO A/B testing.

ASSUMPTION: This role requires strong project management and communication skills to effectively collaborate with the SEO team and other departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 1-3 years of experience in SEO with a proven track record.

Required Skills:

• Very strong qualities in clear written and verbal communication.
• SEO data analysis in Excel and similar programs.
• SEO reporting.
• Communicating SEO data stories to stakeholders.
• Keyword research and mapping.
• Competitive SEO analysis.
• Technical SEO audits.
• Understand the use and implementation of schema markup.
• Experience with Google Sheets (Excel), Google Slides (PPT), Traffic Data Analysis, and On-Page Optimization.

Preferred Skills:

• Excellent project and time management skills.
• Ability to pull data based on requirements from a broad range of traffic analytics tools.
• General understanding of HTML, CSS, and JavaScript.
• Experience in the optimization of internal linking, content, and site speed.
• Experience with SEO tools like SEMRush, AHREFs, Google Analytics 4, Screaming Frog, and OnCrawl.
• Experience with GEO (Generative Engine Optimization) or optimizing for LLM visibility.

ASSUMPTION: While not explicitly stated, proficiency in using SEO tools and understanding of HTML, CSS, and JavaScript are likely expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level SEO roles in Chicago).

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Unlimited PTO.
• Parental leave.
• Professional development opportunities.

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work).

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO roles in Chicago. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS) and Software Review Platform.

Company Size: Medium (1,001-5,000 employees).

Founded: 2012, with a brief history of growth and expansion in the software review market.

Company Description:

• G2 is the world's largest and most trusted software marketplace, helping businesses make smarter software decisions based on authentic peer reviews.
• The company provides insights and data to help software companies build their reputation and grow their business.
• G2 is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome.

Company Specialties:

• Software reviews and insights.
• Data-driven decision making for software purchases.
• Helping software companies build their reputation and grow their business.

Company Website: g2.com

ASSUMPTION: G2's focus on data-driven decision making and authentic peer reviews makes it an attractive company for SEO professionals seeking to leverage their skills in a dynamic and growing market.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the SEO team and broader marketing organization.

Reporting Structure: This role reports directly to the SEO team, working closely with SEO Specialists and Managers.

Work Arrangement: On-site, with potential for remote work and flexible hours.

Growth Opportunities:

• Learning and developing SEO skills in a high-traffic website environment.
• Collaborating with a cross-functional team to gain exposure to various aspects of digital marketing.
• Potential for career progression within the SEO team or broader marketing organization.

ASSUMPTION: This role offers an excellent opportunity for an entry-level SEO professional to gain experience, develop skills, and grow their career in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities.

Office Location(s): Chicago, IL (with potential for remote work).

Geographic Context:

• Chicago is a major city with a vibrant tech industry and numerous networking opportunities.
• The city offers a diverse range of cultural attractions, sports teams, and outdoor activities.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work).

ASSUMPTION: Chicago offers a dynamic and engaging work environment for SEO professionals, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-person or virtual interview with the SEO team.
• Final interview with the SEO Manager or Director.

Key Assessment Areas:

• SEO knowledge and experience.
• Communication and project management skills.
• Cultural fit and alignment with G2's PEAK values.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of G2's mission and values.
• Prepare for behavioral and situational interview questions that focus on your SEO skills and experiences.

ATS Keywords: SEO, keyword research, technical SEO, data analysis, project management, communication, content optimization, SEO reporting, competitive analysis, schema markup, HTML, CSS, JavaScript, traffic analytics, on-page optimization, SEO tools.

ASSUMPTION: G2's application process is designed to assess candidates' technical SEO skills, communication abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Sheets (Excel).
• Google Slides (PPT).
• SEMRush.
• AHREFs.
• Google Analytics 4.
• Screaming Frog.
• OnCrawl.

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Performance: G2 values results-driven individuals who strive to exceed expectations.
• Entrepreneurship: G2 encourages innovation, creativity, and a willingness to take calculated risks.
• Authenticity: G2 fosters a culture of transparency, honesty, and genuine interactions.
• Kindness: G2 prioritizes a positive, supportive work environment where employees feel valued and respected.

Work Style:

• Collaborative: G2 emphasizes teamwork and cross-functional collaboration to drive success.
• Data-driven: G2 makes decisions based on data and insights to inform strategy and improve performance.
• Adaptable: G2 values employees who can pivot and adapt to changing priorities and market conditions.

Self-Assessment Questions:

• Do I have a proven track record of success in SEO, with a strong focus on data analysis and communication?
• Am I comfortable working in a collaborative, data-driven environment and adapting to changing priorities?
• Do I align with G2's PEAK values, and can I contribute to a positive, supportive work culture?

ASSUMPTION: Candidates who can demonstrate a strong fit with G2's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities.
• G2's focus on data-driven decision making may require candidates to develop strong analytical skills and a deep understanding of SEO metrics.
• On-site work arrangement may require candidates to relocate to Chicago, IL, or commute to the office regularly.
• G2's competitive SEO landscape may necessitate continuous learning and development to stay current with industry best practices and trends.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, data-driven work environment.

📈 Similar Roles Comparison

• Compared to other entry-level SEO roles, this position offers a unique opportunity to work on a high-traffic website with a large page inventory.
• G2's focus on data-driven decision making sets it apart from other software review platforms and emphasizes the importance of strong analytical skills in this role.
• Career progression within G2's SEO team or broader marketing organization may follow a similar path to that of other large, data-driven organizations, with opportunities for growth and development based on performance and contributions.

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique opportunities and challenges presented by this position at G2.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of G2's marketplace and other sites to identify and address potential issues impacting search engine rankings and organic traffic.
• Developing and executing a keyword strategy for G2 blog content, targeting high-volume, relevant search terms to drive organic traffic and increase brand visibility.
• Assisting with SEO A/B testing to optimize on-page elements, such as meta tags, headings, and internal linking structures, to improve search engine rankings and user experience.

ASSUMPTION: These sample projects illustrate the broad range of SEO skills required for success in this role and the opportunity to work on high-impact initiatives that drive traffic, conversions, and revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role, and how they align with the broader SEO team's goals and objectives?
• How does G2 support the professional development and growth of its SEO team members, and what opportunities exist for career progression within the organization?
• Can you provide examples of how G2's PEAK values are demonstrated and reinforced in day-to-day work and team interactions?
• How does G2 approach collaboration and knowledge sharing between its SEO team and other marketing departments, such as content marketing and link building?
• What are the most significant challenges facing G2's SEO team in the coming months, and how can this role contribute to addressing those challenges and driving continued success?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight relevant SEO experience and skills, using the ATS keywords provided.
• Write a cover letter that demonstrates your understanding of G2's mission, values, and the specific requirements of this role.
• Prepare for your interview by researching G2's company culture, industry, and the specific challenges facing its SEO team.
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.