SEO specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Experiencegift

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing and creating SEO content (blog articles, landing pages, and evergreen content)
• Executing technical SEO tasks (redirects, structured data, metadata, page speed improvements, crawl optimisation)
• Supporting backlink strategies (outreach, link building, and content partnerships)
• Collaborating with external SEO and marketing partners to improve content and SEO performance
• Continuously improving and publishing content

ASSUMPTION: This role requires a strong blend of content skills and technical expertise. The ideal candidate will be data-driven, contribute to growth strategies, and feel at ease with technical SEO concepts.

📋 Key Responsibilities

✅ Optimise and create SEO content: blog articles, landing pages, and evergreen content

✅ Execute technical SEO tasks: redirects, structured data, metadata, page speed improvements, crawl optimisation

✅ Support backlink strategies: outreach, link building, and content partnerships

✅ Work with tools like Semrush, GA4, GSC, Looker Studio, and AI tools like ChatGPT or Surfer

✅ Make changes across multiple CMS platforms (e.g., WordPress)

✅ Collaborate with our external SEO and marketing partners: challenge, guide, and improve

✅ Continuously improve and publish our content

ASSUMPTION: The role involves a mix of creative and technical tasks, requiring a versatile skill set and the ability to work independently.

🎯 Required Qualifications

Education: Not specified (likely a bachelor's degree in a relevant field)

Experience: At least 2 years of experience in online marketing with a focus on SEO, preferably in an agency or performance-driven environment

Required Skills:

• Fluent written and spoken English (French, Dutch, or Spanish is a plus)
• Technical SEO knowledge, including HTML/CSS, GA4, GTM, and structured data
• Data-driven mindset with strong prioritisation and follow-through
• Proactive attitude. You take responsibility and act on opportunities

Preferred Skills:

• Experience with specific SEO tools (e.g., Semrush, Ahrefs, Moz)
• Knowledge of multiple languages (both spoken and for SEO purposes)
• Experience in a similar role or industry

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is likely required. The role requires a strong blend of content and technical skills, so candidates with a diverse skill set are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for an SEO specialist with 2-5 years of experience in the Netherlands)

Benefits:

• Pension plan
• High-end new laptop
• Lunch and snacks provided
• After-work and monthly events
• Complimentary ClassPass subscription
• Awesome annual trip abroad with the entire company

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for an SEO specialist with 2-5 years of experience in the Netherlands. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Experiencegift operates in the technology, information, and internet industry, focusing on experience gifting.

Company Size: Experiencegift has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 2013, with a history of rapid growth and expansion into multiple countries.

Company Description:

• Experiencegift is the world’s go-to platform for gifting experiences, enabling users to give the unforgettable gift of travel: flights, hotels, trains, and activities— redeemable across the globe.
• The company offers personalised experience gift cards designed to inspire adventure, connection, and joy, with exceptional customer service support.
• Experiencegift has access to over 400 airlines worldwide, 750,000 hotels in 170 countries, 50,000 activities, and major train networks across Europe and beyond.

Company Specialties:

• Experience gifting
• Travel and hospitality industry
• E-commerce and online retail
• Customer experience and service

Company Website: experiencegift.com

ASSUMPTION: Experiencegift is a rapidly growing company with a strong focus on customer experience and employee development. The company's international presence and diverse team provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level to senior-level, depending on the candidate's experience and skills

Reporting Structure: The SEO specialist will report directly to the marketing team or a relevant manager within the company.

Work Arrangement: On-site, with the opportunity for flexible work arrangements based on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement within the marketing team or related departments
• Expansion of responsibilities based on performance and company growth
• International relocation opportunities, as the company has subsidiaries in multiple countries

ASSUMPTION: The SEO specialist role offers significant growth potential, both within the marketing team and across the company's international presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Herengracht 493, Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry and a high quality of life
• The Netherlands has a competitive job market and a strong focus on work-life balance
• The company's international presence provides opportunities for travel and cultural exchange

Work Schedule: Standard office hours, with flexibility based on the role's requirements and the company's policies

ASSUMPTION: The role's on-site nature provides opportunities for collaboration, learning, and networking within the company's diverse and international team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager or HR representative
• Technical SEO assessment or case study

• Final interview with the marketing team or relevant stakeholders

Key Assessment Areas:

• SEO knowledge and skills
• Content creation and optimisation abilities
• Data-driven mindset and approach to SEO
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools like Semrush, GA4, and structured data

ATS Keywords: SEO, content writing, technical SEO, data-driven, prioritisation, follow-through, proactivity, HTML, CSS, GA4, GTM, structured data, link building, crawl optimisation, page speed, redirects, metadata, CMS management, collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's SEO skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• SEMrush
• GA4
• GSC
• Looker Studio
• ChatGPT or Surfer
• WordPress

ASSUMPTION: The SEO specialist will work with a variety of tools to optimise content, execute technical SEO tasks, and analyse performance. Familiarity with these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Experiences over things
• Inspire adventure, connection, and joy
• Make memories that last a lifetime

Work Style:

• Collaborative and international team environment
• Fast-paced and dynamic growth company
• Focus on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with a diverse, international team?
• Do you have a strong blend of content and technical skills, with a data-driven mindset?

ASSUMPTION: Experiencegift values candidates who align with their mission to inspire adventure, connection, and joy through experience gifting. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Keeping up with the company's rapid growth and expansion
• Managing multiple projects and priorities in a fast-paced environment
• Adapting to changes in the SEO landscape and industry trends
• Balancing creative and technical aspects of the role

ASSUMPTION: The SEO specialist role presents unique challenges, including managing multiple projects, keeping up with industry trends, and balancing creative and technical aspects of the role.

📈 Similar Roles Comparison

• Compared to other SEO specialist roles, this position offers a unique blend of content and technical SEO responsibilities, with a strong focus on growth and impact
• Experiencegift's international presence provides opportunities for travel and cultural exchange, setting it apart from other companies in the industry
• Career progression in this role may involve expanding responsibilities or moving into management positions, as the company continues to grow

ASSUMPTION: The SEO specialist role at Experiencegift offers a unique blend of responsibilities, with opportunities for growth and development within the company's international presence.

📝 Sample Projects

• Optimising and expanding the company's blog to improve organic traffic and engagement
• Conducting a comprehensive technical SEO audit and implementing improvements to boost search engine rankings
• Developing and executing a targeted link-building strategy to improve the company's backlink profile and authority

ASSUMPTION: The SEO specialist will work on a variety of projects, from content creation and optimisation to technical SEO tasks and backlink strategies, to improve the company's online presence and drive growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does the marketing team collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the role and the company?
• How does the company support work-life balance for its employees?
• What are the most rewarding aspects of working at Experiencegift, according to current employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools like Semrush, GA4, and structured data
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.